Insights into Gen Z online food ordering behavior: leveraging eye-tracking and AI for cognitive analysis DOI
Salim Khubchandani, Ramakrishnan Raman

Benchmarking An International Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 28, 2025

Purpose The purpose of this paper is to gain deeper understanding the online food ordering behavior Generation Z when online, and their attention towards nutrition information provided on menus. Their state hunger was used as a moderating variable also understand if altered level attention. Design/methodology/approach Data were collected from 181 university students belonging Gen in city Pune India, with help Tobii (Model: X2-30), screen-based eye-tracking device. Participants invited through offered participate. sample comprised both, male female different states being hungry versus satiated. An AI-powered visual analytics tool analyze relevant metrics. Findings Calorie nutritional menus did not alter consumers’ even among those who claimed be conscious calorie intake. This suggests an attitude–behavior gap consciousness. same case participants claiming satiated, compared hungry. Research limitations/implications study highlights need for innovative strategies effectively communicate Z. Marketers should consider redesigning menu styles content make details more engaging intuitive. Furthermore, leveraging neuromarketing tools can identify subconscious consumer preferences. Health professionals policymakers use these insights bridge consciousness, ensuring that awareness campaigns resonate better Z, regardless state. Practical implications accentuate re-assess style targeting India draw greater Social reveals critical pays information, emphasizing socially impactful foster healthier choices. Educational institutions public health leverage findings design effective education programs tailored Z’s By drivers choices, society promote eating habits combat rising issues like obesity malnutrition. Moreover, incorporating technology-driven into initiatives improve relevance impact interventions, encouraging health-conscious future generation. Originality/value Eye-tracking AI-based has been first time comprehend attitudes behaviors displayed by delve variables consciousness hunger. Neuromarketing consumers.

Language: Английский

The Physiology of Hunger DOI
Alessio Fasano

New England Journal of Medicine, Journal Year: 2025, Volume and Issue: 392(4), P. 372 - 381

Published: Jan. 22, 2025

This review describes basic and translational research on the complex physiological processes of hunger, which regulate feeding habits are influenced by socioeconomic, cultural, behavioral factors.

Language: Английский

Citations

3
Psychological induction of interoceptive hunger cues and their effect on food desire DOI Creative Commons
Richard J. Stevenson,

Supreet Saluja,

Jasmine Forsyth

et al.

Appetite, Journal Year: 2025, Volume and Issue: 206, P. 107855 - 107855

Published: Jan. 9, 2025

Language: Английский

Citations

0
Insights into Gen Z online food ordering behavior: leveraging eye-tracking and AI for cognitive analysis DOI
Salim Khubchandani, Ramakrishnan Raman

Benchmarking An International Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 28, 2025

Purpose The purpose of this paper is to gain deeper understanding the online food ordering behavior Generation Z when online, and their attention towards nutrition information provided on menus. Their state hunger was used as a moderating variable also understand if altered level attention. Design/methodology/approach Data were collected from 181 university students belonging Gen in city Pune India, with help Tobii (Model: X2-30), screen-based eye-tracking device. Participants invited through offered participate. sample comprised both, male female different states being hungry versus satiated. An AI-powered visual analytics tool analyze relevant metrics. Findings Calorie nutritional menus did not alter consumers’ even among those who claimed be conscious calorie intake. This suggests an attitude–behavior gap consciousness. same case participants claiming satiated, compared hungry. Research limitations/implications study highlights need for innovative strategies effectively communicate Z. Marketers should consider redesigning menu styles content make details more engaging intuitive. Furthermore, leveraging neuromarketing tools can identify subconscious consumer preferences. Health professionals policymakers use these insights bridge consciousness, ensuring that awareness campaigns resonate better Z, regardless state. Practical implications accentuate re-assess style targeting India draw greater Social reveals critical pays information, emphasizing socially impactful foster healthier choices. Educational institutions public health leverage findings design effective education programs tailored Z’s By drivers choices, society promote eating habits combat rising issues like obesity malnutrition. Moreover, incorporating technology-driven into initiatives improve relevance impact interventions, encouraging health-conscious future generation. Originality/value Eye-tracking AI-based has been first time comprehend attitudes behaviors displayed by delve variables consciousness hunger. Neuromarketing consumers.

Language: Английский

Citations

0