E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: 36(10), P. 2354 - 2370

Published: March 8, 2024

Purpose This study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and adoption of Green Supply Chain Management (GSCM). It delves multifaceted analysis how these dynamics influence landscape online shopping, with specific focus four critical dimensions: efficiency purchasing processes, fulfillment product delivery commitments, convenience associated e-platform utilization, safeguarding consumers' personal information. Design/methodology/approach research employs sophisticated Structural Equation Modeling (SEM) techniques, facilitated by SPSS SmartPLS software, to meticulously analyze amassed data subject formulated hypotheses rigorous testing. The empirical foundation this draws from sample 377 randomly selected shoppers, providing robust basis for its insights. Findings At core, is squarely focused unraveling within highlighting pivotal role played GSCM making shopping more ecologically responsible sustainable. Of paramount importance novel dimension introduced integration platforms, practices, multifarious dimensions all unified conceptual framework. Trust leads GSCM. determines satisfaction, i.e. efficiency, fulfillment, convenience, privacy. Finally, mediates satisfaction. Practical implications holistic approach represents ground-breaking contribution existing body literature. presents fresh perspective interactions that define contemporary landscape. Originality/value initial integrates GSCM, single framework through UTAUT2.

Language: Английский

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The role of NGOs in climate policies: The case of Tunisia

Journal of Economic Behavior & Organization, Journal Year: 2024, Volume and Issue: 220, P. 388 - 401

Published: Feb. 27, 2024

Language: Английский

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Examining the Drivers of E-Commerce Adoption by Moroccan Firms: A Multi-Model Analysis

Information, Journal Year: 2023, Volume and Issue: 14(7), P. 378 - 378

Published: July 3, 2023

In the context of an increasingly digitized global marketplace, this study seeks to shed light on its adoption in developing countries, focusing Morocco. Applying logit, probit, and conditional mixed-process probit models a sample 807 Moroccan firms, we identify key factors that influence e-commerce adoption. The results show younger, innovation-driven firms those with highly educated workforce tend adopt more readily. However, digital skills required hiring do not significantly affect adoption, suggesting complex relationship between use. also are active platforms engage innovative practices likely e-commerce. Therefore, argues for need improve training establish presence promote innovation. On policy front, suggests promotion supportive policies such as financial assistance, improved Internet infrastructure, robust regulatory frameworks. As important starting point future research, these findings underscore complexities Morocco can guide further particularly similar emerging economies.

Language: Английский

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Nurturing sustainability: the interplay among digital marketing communication, online customer experience and sustainable purchase intention

International Journal of Innovation Science, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 13, 2025

Purpose This study aims to delve into the underlying factors that play a pivotal role in shaping effective digital marketing communication (DMC) promote sustainability. Further, it explores mediating effect of online customer experience (OCE) on dynamic relationship between DMC and sustainable purchase intention (SPI) moderating impact social media activities (SMMAs) OCE. Design/methodology/approach Based single cross-sectional survey, 300 responses from green apparel users are analyzed by using partial least squares-structural equation modeling corroborate relationships among DMC, OCE, SMMAs SPI. Findings Perceived usefulness, ease use, web attractiveness, hedonic motivation subjective norms significantly which turn positively influences OCE mediates SPI, highlighting crucial The moderation analysis shows interactivity negatively moderates DMC-OCE relationship, suggesting excessive may diminish while personalization trendiness do not have significant effects. Practical implications findings provide valuable insights for marketers align their strategies with business initiatives create seamless experience, thereby fostering SPI contemporary era. Originality/value While previous studies examined aspects these separately, this integrates them cohesive framework more holistic understanding how can

Language: Английский

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The Role of Digital Tourism Platforms in Advancing Sustainable Development Goals in the Industry 4.0 Era

Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3482 - 3482

Published: April 14, 2025

The intersection of digitalization and sustainability is reshaping the tourism industry, with digital platforms playing a transformative role in optimizing travel experiences while simultaneously influencing economic inclusivity, labor dynamics, environmental responsibility. This paper explores how Industry 4.0 technologies—such as artificial intelligence (AI), big data, blockchain, virtual reality (VR), Internet Things (IoT)—are integrated into platforms, assessing their dual impact on market structures. study develops conceptual framework around five key dimensions: power dependency, AI-driven automation workforce transformation, innovation inclusion, innovations, data security governance. While enhance personalization, operational efficiency, eco-conscious travel, they also reinforce disparities, monopolization, regulatory challenges, raising concerns related to SDGs such SDG 1 (No Poverty), 5 (Gender Equality), 8 (Decent Work Economic Growth), 9 (Industry, Innovation Infrastructure), 10 (Reduced Inequalities), 12 (Responsible Consumption, Production), 13 (Climate Action), 16 (Peace, Justice, Strong Institutions). highlights need for equitable governance frameworks mitigate risks associated algorithmic bias, privacy violations ensuring accessibility small medium-sized enterprises (SMEs). findings contribute ongoing discussions platform economics, governance, sustainable offering policy managerial implications fostering an inclusive environmentally responsible industry.

Language: Английский

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From Bricks to Bytes: Transforming Real Estate into the Core Platform of the Digital Ecosystem

Platforms, Journal Year: 2024, Volume and Issue: 2(4), P. 165 - 179

Published: Oct. 24, 2024

The traditional concept of real estate, rooted in physical attributes—including land, buildings, and infrastructure—has undergone significant transformation the digital age. This paper repositions estate as a foundational platform within broader ecosystem, serving an integrative node that connects various platforms. By examining processes such informatization, servicization, automatization, e-spatialization, dematerialization, humanization, this study demonstrates how these elements collectively embed economic, social, environmental value states into framework estate. Leveraging advanced technologies interdisciplinary methodologies, constructs comprehensive for understanding estate’s evolution. findings highlight pivotal role providing essential spatial infrastructure support integration operation other It contributes to discourse on platformization by offering new model utilizing digitally driven society while proposing strategies crucial its successful implementation ongoing transformation.

Language: Английский

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The Role of Platforms in Fostering Sustainable Finance: A Comprehensive Approach

Platforms, Journal Year: 2024, Volume and Issue: 2(3), P. 138 - 149

Published: Sept. 8, 2024

As the global financial ecosystem undergoes a paradigm shift toward sustainability, platforms emerge as instrumental intermediaries, connecting diverse stakeholders, facilitating information flow, and catalyzing impactful investments. This paper analyses evolving landscape of sustainable finance investigates role in fostering its growth. Sustainable platform-based enablers were determined using systematic literature review bibliometric techniques on sample papers retrieved from SCOPUS database, included crowdfunding platforms, impact investment peer-to-peer (P2P) lending blockchain-based financing ESG data platforms. The analysis showed that solutions act accelerators mobilization, by enhancing transparency processes, improving dissemination accessibility funds needed. Thus, help broader set stakeholders direct potential to accelerate transition more inclusive system.

Language: Английский

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From Traditional to Digital: The Evolution of Business Models in Hospitality Through Platforms

Platforms, Journal Year: 2024, Volume and Issue: 2(4), P. 221 - 233

Published: Dec. 8, 2024

The hospitality business model has undergone profound changes influenced by successive waves of technological advances and platforms. This paper explores how different technologies platforms are shaping the evolution model. Employing a systematic literature review, this research analyzes platform innovation driven significant shifts in industry. analysis yielded four key findings. Firstly, incorporation digital resulted radical transformation conventional models, prompting substantial alterations marketing strategies, distribution processes, consumer behavior patterns. Secondly, industry five revolutions, evolving from steam-powered transportation to integration artificial intelligence (AI) Internet Things (IoT), thereby driving shift towards innovation-centric models. Thirdly, advent platforms, most notably online travel agencies (OTAs), posed challenge traditional models introducing personalized experiences disrupting established market norms. While offer advantages such as enhanced convenience customization, they also present challenges, including intensified competition declining profit margins. Nonetheless, advancements AI, virtual reality (VR), augmented (AR) potential avenue for redefining value propositions enhancing customer experiences. Fourth, future is poised further disruption, emergence new services. could potentially result reshaping industry’s chain proposition.

Language: Английский

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