Digital Technologies for Sustainable Agritourism and Human Development

CABI eBooks, Journal Year: 2024, Volume and Issue: unknown, P. 189 - 206

Published: Jan. 31, 2024

Agritourism, in a subset of tourist relocation, is an important link rural area diversification, integrating the environment, heritage, customs and gastronomy inhabitants offering services goods through hospitality tourism markets. As result this type tourism, underdeveloped areas have become significance lured attention people whose aptitude natural pastimes, resulting improved financial prospects for town its inhabitants. The changes brought forth by digital technology created difficult situation farmers who do not access to or expertise with agritourism technologies. Technological advancement civilization’s evolution generate new desires, constitutes appropriate response demands humanity that needs be modified terms sustainability, affordability, relaxation comfort. progress civilization create desires tourists, changing human needs. Rural climate development has foster sustainable agriculture, particularly activities, aesthetics it must also safe resources. Furthermore, variables impacting residents’ perceptions impact both alongside effects local participation, will investigated. aim chapter respond following research questions:•What technologies are available African emerging economies?•What perspectives farm owners on cultural social implications agricultural economies?•Describe owners’ attitudes toward adverse environmental agritourism.•Do differ based socio-demographic characteristics?The interact address Sustainable Development Goals (SDGs) focus using ensuring innovation, securing continuous production patterns, enhancing collaboration development, which critical development. A systematic review literature information deemed relevant subject under inquiry was conducted. While seen as crucial component growth, findings suggest challenges such lack infrastructure, expenses, information, communication, literacy, awareness education some factors impede growth. According findings, interested growth agritourism, their beneficial perception influence living conditions economic plays significant role this. To lesser extent, positive outlook importance community locals observed, aspects including visitor promotion culture gastronomic merchandise, feasible infrastructure investment.

Language: Английский

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Visitors’ experience of using smart facilities in urban parks: A study in Shenzhen

Journal of Outdoor Recreation and Tourism, Journal Year: 2024, Volume and Issue: 46, P. 100759 - 100759

Published: April 6, 2024

Language: Английский

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From crisis to prosperity: Leveraging robots, artificial intelligence, and service automation for sustainable tourism in Zimbabwe

Business Strategy & Development, Journal Year: 2024, Volume and Issue: 7(2)

Published: May 7, 2024

Abstract In an increasingly digital and interconnected world, the integration of advanced technologies such as robotics, artificial intelligence (AI), service automation has become pivotal for shaping future various industries, including tourism. The paper investigates complex relationship between three independent variables: (robotic adoption, AI adoption) dependent (social sustainability, economic environmental sustainability). Employing a quantitative research approach, study gathered data from 608 randomly selected tourism supply chain stakeholders using Krejcie Morgan table to determine sample size. Data collection was facilitated through Google Forms questionnaires, analysis relied on structural equation modeling. statistical findings highlight positive direct significant relationships among these variables, evidenced by t ‐statistic values surpassing threshold 1.96. These ranged minimum 2.156 maximum 10.083. results suggest that strategically integrating technologies, businesses policymakers in Zimbabwe can enhance tourist experience, industry's long‐term viability its impact society, economy, environment. This study's outcomes provide compelling foundation informed decision‐making development targeted strategies aimed at advancing sustainability objectives within Zimbabwean landscape.

Language: Английский

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Evaluation of Perceptions on the Benefits of Smart Technology Applications in the Tourism Industry: The Case of Sakarya

Seyahat ve Otel İşletmeciliği Dergisi, Journal Year: 2023, Volume and Issue: 20(3), P. 427 - 442

Published: Oct. 6, 2023

Günümüzün akıllı teknolojileri, müşterilerin genel ve özel anlamda yaşadıkları deneyimlerini zenginleştirip memnuniyetlerini arttırmaya yadımcı olmaktadırlar. Buna paralel olarak işletmeler de bu uygulamalar sayesinde sürdürülebilirlik rekabet üstünlüğü elde edebilmektedirler. Bu bakış açısıyla yola çıkarak araştırmanın amacı, turizm paydaşlarının teknolojileri kullanarak ettikleri yararlara yönelik algılarını ortaya koymak teknolojilerin uygulanmasında karşılaşılan potansiyel engellerin belirlenmesidir. Nicel yöntemin tercih edildiği verileri Sakarya’da faaliyet gösteren paydaşlarına çevrimiçi anket uygulanarak edilmiştir. Elde edilen kullanılabilir nitelikteki 117 araştırmaya dâhil Araştırma doğrultusunda, maliyetleri azaltacağı, müşteri memnuniyetini arttıracağı, iş süreçlerini hızlandıracağı, işletme imajını güçlendireceği avantajı sağlayacağı yönünde olumlu algılara sahip oldukları sonucuna ulaşılmıştır. Ayrıca uygulanmasındaki engeller ilk yatırım maliyetleri, yetkin personel eksikliği, yetersiz altyapı, güvenlik hizmet sektöründeki insan mecburiyeti gibi olduğu sonuçları doğrultusunda kamu sektör ile araştırmacılara bazı öneriler sunularak literatüre önemli katkılar düşünülmektedir.

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Smart technology and happy tourists: a meta-analysis

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 21

Published: Jan. 21, 2025

Language: Английский

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Engaging with AI in tourism: a key to enhancing smart experiences and emotional bonds

Asia-Pacific Journal of Business Administration, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 25, 2025

Purpose This study aims to explore how engagement with AI mediates the relationship between adoption in tourism and resulting smart experiences, which ultimately foster both love perceived happiness among tourists. Design/methodology/approach Data were collected from 622 domestic Thai tourists aged 19 above who visited Khon Kaen Province within past three months used AI-powered tools for tourism. The hypothesised model was tested using structural equation modelling (SEM) through a two-step approach. Findings reveals that successful integration of largely depends on depth tourists’ these technologies. Greater fosters enriched experiences stronger emotional bonds. Research limitations/implications utilises stimulus-organism-response (S-O-R) examine impact tourist behaviour, making substantial theoretical contributions expanding body literature Practical implications Tourism operators policymakers should prioritise fostering meaningful technologies enhance strengthen connections destinations, aligning Thailand’s digital transformation initiatives. Originality/value emphasises crucial role – rather than mere shaping outcomes, thereby contributing

Language: Английский

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What Is the Impact of Digital Tools on Hospitality Business Performance? The Case of SME Accommodation Sector in Portugal

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(1)

Published: Jan. 1, 2025

ABSTRACT Despite numerous studies on digital tools in tourism and hospitality, few quantitative investigations use an integrated set of these to enhance business success. This study examines the impact hospitality performance, using data from 234 SMEs Portugal's accommodation sector. Findings show that integrating tourist into groups positively influences tool adoption. Higher investment digitalisation also affects adoption overall performance. The most valued by Portuguese include updated websites, social networks, online store/reservation systems, marketing. provides valuable insights for marketers managers SMEs' competitiveness

Language: Английский

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A comprehensive structural framework for smart stadiums as essential components of smart tourism destinations

Worldwide Hospitality and Tourism Themes, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 7, 2025

Purpose This paper aims to establish a comprehensive structural framework for smart stadiums, examining their integration as key elements of tourism destinations and investigating impact on visitors' intention visit. Design/methodology/approach The study reviews existing literature corporate sources identify emerging tools determine dimensions stadiums. A research model was developed, partial least square-structural equation modeling (PLS-SEM) employed analyze the relationships between these visit intention. Findings proposed identifies components such sustainability, commercial opportunities, safety security, customer service, entertainment engagement operational efficiency. analysis indicates that sustainability has highest intention, followed by opportunities security. Customer service significantly enhance visitor experience, while efficiency, though important, lower direct Practical implications Implementing this can improve fan engagement, resource management in stadium operations, thereby enhancing overall appeal host cities. Originality/value offers structured approach incorporating technologies emphasizing role advancing providing empirical insights into factors influencing

Language: Английский

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A Comprehensive Micro, Small, and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities: A Perspective

Sustainability, Journal Year: 2025, Volume and Issue: 17(4), P. 1368 - 1368

Published: Feb. 7, 2025

This study investigates the factors driving micro, small, and medium enterprise (MSME) empowerment, tourism development, sustainable villages, focusing on Ponggok Tourism Village as a case study. The purpose is to address gaps in understanding how leadership, innovation, governance, collaboration, capacity building, technology contribute empowering MSMEs achieving sustainability rural contexts. Using mixed-methods approach, combines quantitative analysis of survey data thematic interviews with MSME actors, facilitators, local government officials. Key findings reveal that leadership innovation are critical drivers service quality significantly impacting development. However, governance transparency shows limited direct influence tourism, emphasizing need for better alignment strategies. Additionally, empowerment strongly influences both development creating mutually reinforcing relationship. provides novel framework integrating technological advancements, improvements By highlighting Ponggok’s village potential model, offer practical insights policymakers practitioners seeking enhance through empowerment. Future research could explore scaling this other contexts refining tools tourism.

Language: Английский

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Festivals in Age of AI: Smarter Crowds, Happier Fans

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(1), P. 35 - 35

Published: Feb. 21, 2025

Artificial intelligence (AI) stands out as a transformative force in various sectors, offering both new opportunities and challenges. In tourism music events, AI has proven to be powerful tool for improving the attendee experience, personalizing artist recommendations, optimizing event logistics real time, enhancing audience interaction through virtual assistants immersive visual effects, thus highlighting its potential. This study aims analyze impact of applying experience consumers at festivals. particular, research examines on quality information delivered, extent consumer engagement with brands event, level trust technology. A quantitative methodology was used, collecting 400 responses from Portuguese who attended The results show that positively influence customer brand. Greater engagement, turn, increases willingness use solutions. Trust is significantly shaped by reliability system, which further promotes electronic word-of-mouth (eWOM) adopt AI. addition, eWOM plays key role encouraging technologies. Finally, memorable tourist experiences AI, underlining importance experiential factors promoting adoption. These highlight interconnected roles quality, trust, involvement, user shaping attitudes toward artificial applications. expands literature analyzing how AI-driven influences emphasizing need optimize these better festival strategies. It highlights link between positive eWOM, showing based high-quality enhances festival’s reputation attracts participants. contribution exploration adoption future festivals, offers insights boost credibility acceptance. Lastly, it provides strategic guidelines improve management.

Language: Английский

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