Advances in hospitality, tourism and the services industry (AHTSI) book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 51 - 78
Published: March 6, 2024
Malaysia's
smart
tourism
framework
is
a
collaborative
and
visionary
strategy
designed
to
revolutionize
the
country's
industry.
It
focuses
on
key
elements,
including
robust
digital
infrastructure,
data-driven
personalization,
eco-friendly
transportation,
cultural
preservation.
Through
strategic
partnerships
continuous
monitoring
using
performance
indicators,
aims
create
sustainable,
competitive,
inclusive
ecosystem.
This
approach
promises
increased
revenue,
job
opportunities,
enriched
visitor
experiences
while
safeguarding
natural
heritage
in
age.
Araştırmanın
amacı
ziyaretçilerin
akıllı
turizme
yönelik
davranışlarının
teknolojiye
hazırlık
modeli
ve
algılanan
değer
teorisi
kapsamında
incelenmesidir.
Bu
bağlamda
araştırmada
Parasuraman
tarafından
geliştirilen
perspektifi
kullanılmıştır.
Akıllı
teknolojilere
ilişkin
iyimserlik
yenilikçilik
boyutları
ile
teknolojilerin
faydaları
arasında
anlamlı
pozitif
bir
ilişki
söz
konudur.
Ayrıca
teknoloji
endeksinin
olumsuz
değişkenlerinden
olan
güvensizlik
rahatsızlık
boyutlarıyla
riskleri
etki
olduğu
tespit
edilmiştir.
Son
olarak
seyahat
sürecinde
teknolojileri
kullanma
niyeti
bulgulanmıştır.
sırasında
arttıkça
cihaz
de
artmaktadır.
Journal of Digital Marketing and Communication,
Journal Year:
2023,
Volume and Issue:
3(2), P. 91 - 99
Published: Dec. 25, 2023
The
convergence
of
technology
and
travel
has
given
rise
to
the
paradigm
smart
destinations,
fueled
by
transformative
force
Internet
Things
(IoT).
This
review
paper
delves
into
revolutionary
impact
IoT
on
tourism,
specifically
focusing
concept
destinations.
Smart
Hotels,
exemplifying
this
shift,
redefine
guest
experience
through
seamless
integration.
room
controls,
driven
IoT,
intuitively
respond
preferences,
transforming
traditional
stay
a
personalized
efficient
encounter.
Transportation
undergoes
parallel
transformation
connected
transportation,
where
innovations
reshape
global
mobility.
From
airports
intelligent
traffic
management
systems,
integration
ensures
experiences
for
both
passengers
goods.
Wearable
devices
further
enhance
tourism
experience,
with
tour
guides
leading
way.
Wearables
provide
real-time
information
recommendations,
glasses
employing
augmented
reality
(AR)
overlay
digital
onto
physical
world.
hands-free
approach
enriches
tourist
exploration
historical
sites
museums.
In
popular
attractions,
IoT-enabled
engagement.
museums
AR
tours
interactive
exhibits,
technologies
enhances
how
visitors
interact
cultural
landmarks,
creating
immersive
technologically
enriched
experiences.
explores
multifaceted
intersections
offering
insights
current
trends
future
prospects
in
dynamic
space.
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 51 - 78
Published: March 6, 2024
Malaysia's
smart
tourism
framework
is
a
collaborative
and
visionary
strategy
designed
to
revolutionize
the
country's
industry.
It
focuses
on
key
elements,
including
robust
digital
infrastructure,
data-driven
personalization,
eco-friendly
transportation,
cultural
preservation.
Through
strategic
partnerships
continuous
monitoring
using
performance
indicators,
aims
create
sustainable,
competitive,
inclusive
ecosystem.
This
approach
promises
increased
revenue,
job
opportunities,
enriched
visitor
experiences
while
safeguarding
natural
heritage
in
age.
