Eco-Chic stays: The influence of green communication on guest booking intentions
Journal Of Vacation Marketing,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 12, 2024
In
this
paper,
we
examine
how
green
communication
impacts
luxury
hotel
bookings
using
data
from
China.
To
determine
whether
has
an
impact
on
guests’
decision-making
processes,
384
questionnaires
were
distributed
across
four
major
Chinese
cities,
Beijing,
Shanghai,
Guangzhou,
and
Shenzhen.
Among
the
mediators
moderators
perceived
brand
integrity,
intrinsic
motivation,
environmental
knowledge.
Results
indicate
that
combinations
of
integrity
motivation
affect
booking
intentions
along
with
knowledge,
according
to
results
study.
Luxury
hospitality
managers
can
use
research
develop
a
theoretical
framework
for
sustainable
consumers.
Language: Английский
Relationship Between Business Communication and Business Sustainability in Times of Uncertainty. A Case Study of Greece
International Journal of Professional Business Review,
Journal Year:
2023,
Volume and Issue:
8(5), P. e01477 - e01477
Published: May 31, 2023
Purpose:
The
aim
of
this
study
is
to
examine
the
relationship
that
exists
between
business
communication
and
sustainability
in
uncertain
times.
Theoretical
framework:
utilized
stakeholder
theory
which
helps
explaining
times
uncertainty
how
it
influenced
by
different
aspects
such
as
communication.
Design/methodology/approach:
questionnaire
was
used
collect
data
from
a
sample
138
owners
or
employees
SMEs
manufacturing
sector
Kozani
Greece.
Findings:
results
shows
internal
has
positive
effect
on
during
also
show
horizontal
external
uncertainty.
Since
human
interaction
cornerstone
service
providers'
operations,
transfer
assumes
great
impact
business,
most
especially
industry.
A
sustainable
strategy
plan
must
incorporate
excellent
In
order
effectively
consequently
construct
well
plans,
people
communicate
themselves
both
internally
externally
using
appropriate
form(s)
Therefore,
managers
reputable
organization
ought
with
receiver
clear,
direct,
accurate
manner
whether
utilizing
oral
enhance
continuity
Research,
Practical
&
Social
implications:
are
importance
field
management
concerning
relevance
supporting
businesses
crises
Originality/value:
provides
original
knowledge
Language: Английский
Sustainable communication as a marketing element
Journal of Entrepreneurship and Sustainability Issues,
Journal Year:
2024,
Volume and Issue:
11(3), P. 211 - 226
Published: March 20, 2024
Sustainable
communication
refers
to
any
related
corporate
social
responsibility,
considering
economic,
social,
and
environmental
concerns
the
interests
of
all
stakeholders.The
fact
that
media
culture
has
become
a
dominant
force
socialization
is
discussed
in
article.The
other
point
here
at
beginning
twentieth
century,
there
were
about
3500
manor
houses
territory
present-day
Lithuania.Currently,
only
600
them
have
survived.The
description
communicative
strategies
some
manors
apply,
such
as
by
Paliesius
manor,
can
prompt
far-reaching
conclusions.The
general
idea
article
castles
estates
located
priority
areas
country's
tourist
attraction
be
decisive
promoting
nation's
heritage,
tradition,
culture.The
strongest
precondition
for
this
influence
part
programming
those
heritage
objects
undertake.
Language: Английский
Mapping and Current Trends in Sustainable Communication: A Bibliometric View
Erciyes İletişim Dergisi,
Journal Year:
2024,
Volume and Issue:
11(2), P. 539 - 562
Published: July 30, 2024
The
aim
of
this
study
is
to
examine
the
development
concept
sustainable
communication
in
business,
management
and
literature
through
bibliometric
analysis.
Sustainable
involves
strategic,
transparent
dissemination
information
integrating
environmental,
social,
economic
factors,
engaging
stakeholders,
promoting
awareness,
emphasizing
interconnectedness
sustainability
dimensions.
research
problem
lies
absence
a
comprehensive
on
communication,
despite
abundance
studies
field
communication.
This
will
fill
gap
by
utilizing
analysis
method
contributing
existing
literature.
situation
underscores
significance
research.
In
line
with
purposes,
examines
2724
articles
focusing
applied
distribution
these
articles,
co-authorship,
co-citation,
co-occurence
authors
who
published
them.
As
result
analysis,
it
has
been
determined
that
continued
develop
over
years
concepts
big
data
within
scope
Industry
4.0,
green
supply
chain
management,
environmental
performance,
greenwashing,
circular
economy
have
come
fore
recent
years.
study’s
findings
can
be
beneficial
scholars
as
they
reveal
current
performance
authors,
documents,
well
progression
themes.
Language: Английский
The New Marketing Realities and the Major Marketing Forces
Pratap Chandra Mandal
No information about this author
Journal of Business Ecosystems,
Journal Year:
2023,
Volume and Issue:
4(1), P. 1 - 14
Published: March 24, 2023
Companies
and
businesses
operate
in
a
competitive
environment.
Market
forces
are
shaping
new
marketing
realities
for
companies.
The
objective
of
the
study
is
to
conduct
an
analysis
various
aspects
market
viz.
technology,
globalization,
physical
environment,
social
responsibility,
how
these
realities.
methodology
adopted
conceptual
adopt
initiatives
strategies
convert
challenges
into
opportunities.
Academicians
may
analyze
suggest
effective
ways
understand
practicing
managers
landscape.
They
should
which
help
them
achieve
business
excellence
long
run.
Language: Английский