The Impact of Agricultural Food Retailers’ ESG Activities on Purchase Intention: The Mediating Effect of Consumer ESG Perception DOI Open Access

Pan-Ting Song,

Batsuuri Oyunbazar,

Tae Won Kang

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(19), P. 8376 - 8376

Published: Sept. 26, 2024

In recent years, climate issues have become a common challenge for all mankind. It is urgent and important to protect the environment, promote green transformation, realize sustainable development. Consequently, increasing attention being paid ESG (environmental, social, governance) actions. This study empirically investigated effect of companies’ activities on perceptions purchase intentions agricultural food consumers in Hebei Province, China, using structural equation modeling. The results show that, firstly, environmental social factors had significant positive consumer perception while governance non-significant perception. Secondly, environmental, components intention. Thirdly, there was mediating (environmental excluding governance). theoretical contribution this reveal role consumers’ emphasize unique intentions. addition, supports agri-food behavior through empirical data, which provides new perspective retailers’ practices helps further transformation Chinese retailers.

Language: Английский

Pengaruh Kebijakan CSR Terhadap Brand Image, Word of Mouth dan Brand Commitment Melalui Brand Trust DOI Open Access

Lisa Putri Hanindita,

Aekram Faisal

Economic and Education Journal (Ecoducation), Journal Year: 2024, Volume and Issue: 5(3), P. 486 - 505

Published: Jan. 31, 2024

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kebijakan CSR terhadap brand image, word of mouth, commitment melalui trust. Sampel yang digunakan dalam penelitian adalah 240 responden. Teknik pengambilan sampel purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil adalah: Kebijakan berpengaruh positif Brand trust, trust Word mouth commitment, mediasi antara image commitment. ingin komitmen merek kepercayaan di restoran cepat saji, selain citra telah diuji oleh peneliti sebelumnya.

Citations

0

Understanding Drivers of Coffee Shop Revisit Intentions: Assessing Roles of Perceived Luxuriousness, Quality, and Brand Trust DOI Open Access

Abednego Suranta,

Karo Sekali

Journal of System and Management Sciences, Journal Year: 2024, Volume and Issue: unknown

Published: June 12, 2024

The coffee shop industry in Indonesia is seeing substantial expansion.Customer retention a crucial factor guaranteeing the longevity of commercial endeavor.Indonesia experiencing significant expansion shops, particularly city Medan.Coffee enthusiasts are want that provides high-end experience and ambiance.The primary aim this study to investigate role brand trust moderating relationship between perceived luxuriousness quality, their impact on revisit intentions at shops Medan City.Utilizing structural equation modeling, results indicate does not act as mediator for luxuriousness.However, it have mediating influence intention.The findings offer valuable insights organizations regarding potential benefits enhancing luxury aspects service quality order enhance client retention.

Language: Английский

Citations

0

The Moderating Role of ESG Administration on the Relationship between Tourism Activities and Carbon Emissions: A Case Study of Basic Local Governments in South Korea DOI Open Access
Hee-Kyun Oh

Sustainability, Journal Year: 2024, Volume and Issue: 16(12), P. 5215 - 5215

Published: June 19, 2024

This study examines the impact of tourism activities (TA) on carbon emissions (CE) in South Korea and investigates how ESG (environmental, social, governance) administration power moderates these relationships. To explore four research areas—the relationship between TA CE; variations across three years (2019–2021); moderating effect policies; influence control variables—MIMIC models were employed using secondary data from credible national institutions. The main results groups (high vs. low) are as follows: (1) positive individual CE ranked food beverage > shopping recreation accommodation, with no differences or groups. (2) alleviated carbon-emitting effects TA, significant moderation 2019 2021, but not 2020 (particularly, sizes greater low groups). (3) Although development stimulates more strongly high groups, induced by is significantly mitigated administrative support, resulting smaller than those observed (4) latter part covers diverse discussions variables—such infection safety, atmospheric pollution, development, income levels, green space, local population.

Language: Английский

Citations

0

Marketing research and brand management in the margarine market DOI Creative Commons
Лариса Капустина,

Natalya Izakova,

Anastasya S. Mikolenko

et al.

Upravlenets, Journal Year: 2024, Volume and Issue: 15(3), P. 71 - 84

Published: July 9, 2024

Shifts in the Russian margarine market have produced changes consumer behaviour patterns and caused a decline sales of number brands. The study aims to reveal new trends fats oils tests hypotheses that end consumers tend buy less due rising popularity healthy lifestyle, fast-growing demand for ready-made foods baked goods, customers’ high price sensitivity. theories brand management marketing constitute theoretical basis study. research uses desk field methods, survey, statistical analysis. Calculations were carried out software SPSS JASP. To assess at companies under review, we apply loyalty index awareness indicator Yandex Wordstat. empirical evidence covers Nielsen panel data on retail audits goods markets 2021–2023; sourced from QlickView analytical platform; OOO Profi Issledovania’s report based results brands November 2023; survey conducted by authors November–December, 2023. findings show share margarines total production volumes solid is decline. We confirmed consumption decreasing lifestyle culture need follow doctor’s recommendations. Price found be key factor choosing

Language: Английский

Citations

0

The Impact of Agricultural Food Retailers’ ESG Activities on Purchase Intention: The Mediating Effect of Consumer ESG Perception DOI Open Access

Pan-Ting Song,

Batsuuri Oyunbazar,

Tae Won Kang

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(19), P. 8376 - 8376

Published: Sept. 26, 2024

In recent years, climate issues have become a common challenge for all mankind. It is urgent and important to protect the environment, promote green transformation, realize sustainable development. Consequently, increasing attention being paid ESG (environmental, social, governance) actions. This study empirically investigated effect of companies’ activities on perceptions purchase intentions agricultural food consumers in Hebei Province, China, using structural equation modeling. The results show that, firstly, environmental social factors had significant positive consumer perception while governance non-significant perception. Secondly, environmental, components intention. Thirdly, there was mediating (environmental excluding governance). theoretical contribution this reveal role consumers’ emphasize unique intentions. addition, supports agri-food behavior through empirical data, which provides new perspective retailers’ practices helps further transformation Chinese retailers.

Language: Английский

Citations

0