Young Consumers Insight and Ideas for Responsible Marketers,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 13, 2025
Purpose
This
study
examines
how
AI-driven
virtual
travel
influencers
engage
young
consumers,
with
a
focus
on
ethical
consumerism.
It
analyses
the
content
strategy
Instagram
of
Sena
Zaro,
pioneering
AI
influencer
in
and
hospitality
sector,
created
by
Cenizaro
Hotels.
The
purpose
is
to
identify
adherence
communication
standards
evaluate
types
that
garner
highest
engagement,
analysing
emotions
expressed
through
shared
posts,
exploring
destinations
promoted.
Design/methodology/approach
Through
web
scraping
sentiment
analysis,
all
textual
posts
from
her
profile
corresponding
comments
were
examined.
stimulus-organism-response
theory
was
applied
explore
messaging
(stimuli)
impacted
emotional
engagement
(organism),
driving
follower
behaviour
(response).
also
categorized
based
tourism
principles,
as
published
World
Tourism
Organization’s
Global
Code
Ethics
for
Tourism.
Findings
Results
highlight
authenticity
transparency
are
crucial
successful
(VI)
marketing.
Posts
featuring
Zaro
herself,
especially
carousel
format,
had
engagement.
Although
cultural
heritage
local
benefit
most
common
themes
labour
rights
underrepresented,
they
did
not
notably
impact
levels.
Practical
implications
related
dynamics,
location
presented
enhance
customer
along
recommendations
future
digital
marketing
strategies
effectively
use
VI
Originality/value
research
first
examine
industry,
specifically
such
an
engages
consumers.
emphasizes
importance
Advances in psychology, mental health, and behavioral studies (APMHBS) book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 107 - 128
Published: Jan. 3, 2025
Through
their
unique
capabilities
in
analysing
mental
and
behavioral
data
AI
ML
transform
the
field
of
cognitive
neuroscience.
MRI
fMRI
rely
on
to
reliably
identify
memory
troubles
also
boost
early
recognition
neurodegenerative
disorders
like
Alzheimer's
Parkinson's.
rehabilitation
programs
that
utilize
improve
therapy
results
by
responding
instantly
individual
needs.
By
using
power,
them
interfaces
allow
neural
patterns
link
with
outside
tools
offer
fresh
treatment
methods
for
those
who
are
mentally
challenged.
Psychological
evaluations
treatments
upgrade
reliability
as
a
result
AI's
method
analyze
emotional
states
behaviours.
Machine
learning
changing
neuroscience
improving
diagnostics
many
disorders.
Advances in psychology, mental health, and behavioral studies (APMHBS) book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 93 - 106
Published: Jan. 3, 2025
This
chapter
examines
how
Artificial
Intelligence
(AI)
and
Machine
Learning
(ML)
are
being
used
in
neuropsychology,
focusing
on
they
can
significantly
improve
the
study
treatment
of
cognitive
issues
like
Mild
Cognitive
Impairment
(MCI)
Alzheimer's
Disease
(AD).
Traditional
methods
neuropsychology
often
depend
subjective
evaluations,
which
reduce
accuracy
diagnoses
delay
necessary
treatments.
AI
ML
use
large
amounts
data
to
find
early
signs
problems
provide
better
predictive
analysis,
helping
with
detection
more
accurate
treatment.
From
a
research
standpoint,
offers
new
tools
examine
complex
from
brain
scans,
genetic
information,
behaviour
tests.
learning
identify
patterns
that
suggest
diseases
might
progress,
could
lead
important
discoveries
finding
markers
for
creating
treatments
tailored
individual
patients.
The
indicates
should
focus
making
systems
fair
easy
understand
using
them
many
medical
situations.
Advances in psychology, mental health, and behavioral studies (APMHBS) book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 333 - 366
Published: Jan. 3, 2025
Stigma
around
mental
health
hinders
care
through
discrimination,
misconceptions,
and
shame.
Machine
learning
(ML)
offers
data-driven
solutions
to
address
this,
using
sentiment
analysis
NLP
analyze
public
attitudes,
identify
stigmatizing
language,
guide
awareness
campaigns.
In
healthcare,
ML
reduces
biases,
enhances
patient
interactions,
fosters
inclusivity.
Personalized
education
via
AI
combats
misinformation,
while
advocacy
campaigns
leverage
assess
impact.
By
addressing
ethical
concerns
like
bias
privacy,
can
transform
stigma
reduction.
Deleted Journal,
Journal Year:
2025,
Volume and Issue:
3(1), P. 126 - 131
Published: Jan. 11, 2025
This
study
aims
to
analyze
the
impact
of
Influencer
marketing
strategies
on
purchasing
decisions
for
skintific
skincare
brand
e-commerce
platforms.
has
become
one
most
effective
tactics
in
digital
era,
especially
beauty
industry.
research
employs
a
quantitative
approach
by
distributing
questionnaires
100
respondents
who
are
active
consumers
The
variables
analyzed
include
influencer
credibility,
content
appeal,
and
relevance
promoted
product.
results
show
that
credibility
significantly
influences
decisions,
followed
which
effectively
enhances
consumer
interest
trying
between
product
also
plays
an
essential
role
building
trust.
These
findings
illustrate
success
is
not
solely
determined
influencer’s
popularity
but
their
alignment
with
target
audience
quality
delivered.
expected
serve
as
reference
business
practitioners
optimize
through
influencers
increase
sales.
Young Consumers Insight and Ideas for Responsible Marketers,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 13, 2025
Purpose
This
study
examines
how
AI-driven
virtual
travel
influencers
engage
young
consumers,
with
a
focus
on
ethical
consumerism.
It
analyses
the
content
strategy
Instagram
of
Sena
Zaro,
pioneering
AI
influencer
in
and
hospitality
sector,
created
by
Cenizaro
Hotels.
The
purpose
is
to
identify
adherence
communication
standards
evaluate
types
that
garner
highest
engagement,
analysing
emotions
expressed
through
shared
posts,
exploring
destinations
promoted.
Design/methodology/approach
Through
web
scraping
sentiment
analysis,
all
textual
posts
from
her
profile
corresponding
comments
were
examined.
stimulus-organism-response
theory
was
applied
explore
messaging
(stimuli)
impacted
emotional
engagement
(organism),
driving
follower
behaviour
(response).
also
categorized
based
tourism
principles,
as
published
World
Tourism
Organization’s
Global
Code
Ethics
for
Tourism.
Findings
Results
highlight
authenticity
transparency
are
crucial
successful
(VI)
marketing.
Posts
featuring
Zaro
herself,
especially
carousel
format,
had
engagement.
Although
cultural
heritage
local
benefit
most
common
themes
labour
rights
underrepresented,
they
did
not
notably
impact
levels.
Practical
implications
related
dynamics,
location
presented
enhance
customer
along
recommendations
future
digital
marketing
strategies
effectively
use
VI
Originality/value
research
first
examine
industry,
specifically
such
an
engages
consumers.
emphasizes
importance