The study of customer engagement of local sustainable fashion brands on Instagram content

Manajemen dan Bisnis, Journal Year: 2024, Volume and Issue: 23(1), P. 56 - 56

Published: March 7, 2024

The local enterprise aims to ensure long-term business continuity while enhancing brand awareness of regional businesses. Businesses use social media boost customer engagement and items that are ecologically friendly. This study intends examine how businesses' Instagram accounts for Local Sustainable Fashion Brands (LSFB) used by their customers. qualitative examines tactics LSFB posts made its followers. Content analysis is in the analytical approach. In this study, LFSB setting demonstrates small operators fashion industry have grown enterprises. Social usage foster involvement examined because it may assess target market's recognition among a deluge imported goods or worldwide brands.

Language: Английский

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The Effect of Green Marketing, Sustainable Market Research, and Consumer Engagement on Brand Loyalty and Consumer Legitimacy in MSMEs in Indonesia

International Journal of Business Law and Education, Journal Year: 2024, Volume and Issue: 5(1), P. 824 - 836

Published: March 18, 2024

The purpose of this study is to examine how consumer involvement, sustainable market research, and green marketing strategies affect brand loyalty customer legitimacy in Micro, Small, Medium-sized Enterprises (MSMEs) Indonesia. Structural Equation Modelling (SEM) with Partial Least Squares (PLS-SEM) as the analysis approach was used a quantitative including 238 MSMEs from various industries geographies. study's practices have strong positive correlation both loyalty, according findings. results underline significance sustainability building among consumers well mediating function that these influencing views. Actionable insights for MSMEs, policymakers, researchers are provided by discussion practical policy implications.

Language: Английский

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Environmental Campaign and Customer Decision: The Role of Social Media Engagement and E-Trust of Customers

E3S Web of Conferences, Journal Year: 2024, Volume and Issue: 519, P. 03018 - 03018

Published: Jan. 1, 2024

The environmental issue has become a primary concern on social media, prompting SMEs to integrate it into their market approach strategies. In line with the phenomenon that is occurring, purpose of this research examine role media involvement in brand awareness, e-trust, and consumer decision-making. This study an examination consumers focus Bandung City who conduct campaigns using media. A survey was conducted 123 online questionnaire, data processed path analysis approach. based hypothesis testing study. findings highlight impact implementing awareness e-trust. Social indirectly supports purchasing behavior products because concerns. Companies engaged sustainable business practices can build positive image perceptions consumers. provides forum where may share information experiences, making reputation company critically important.

Language: Английский

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The Impact of Abandonment of Travel Restrictions and Lockdowns on Consumer Purchase Behavior in Malaysia: The Moderating Role of Perceived Environmental Uncertainty

International Journal of Academic Research in Business and Social Sciences, Journal Year: 2024, Volume and Issue: 14(8)

Published: Aug. 5, 2024

The COVID-19 pandemic has led to substantial changes in consumer purchasing behaviour, including increased online shopping, altered spending pattern and shifts priorities values. This study aims analyse the purchase behaviour when restrictions were not enforced. A quantitative methodology was employed with a data collected via self-administered survey questionnaire from 405 working adults Selangor, Malaysia. Smart PLS used test hypotheses. Findings reveal that decisions are significantly influenced by significative stimuli, social esteem needs. Additionally, environmental uncertainty is acknowledged as moderating factor impacting relationships between need decision-making processes, although it does moderate relationship stimuli behavior. These insights vital for businesses policymakers understand how post-pandemic dynamics shape behavior an era of uncertainty. Future research can explore technological readiness serves moderator, particularly its impact on engagement shopping platforms versus in-store experiences. Additionally examining sustainability concerns influence preference could provide further into evolving

Language: Английский

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Exploring the intersection of digital and environmental challenges: Understanding their convergence through habitus

Media Culture & Society, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 19, 2024

This paper explores the intertwined nature of digital and environmental dimensions within Bourdieu’s concept habitus to address contemporary global challenges. Controversial evidence exists regarding impact digitalization, reflecting contrasting theoretical approaches at societal individual levels. The examines how practices’ depends on usage types, with implications for lifestyles values. It revises encapsulate complex interaction between fields, facilitating users’ awareness behavioral responses.

Language: Английский

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Public Participation Monitoring: Social Media Data Mining and Analysis of User Engagement Patterns

Journal of Machine and Computing, Journal Year: 2024, Volume and Issue: unknown, P. 971 - 979

Published: Oct. 5, 2024

Social Media Platforms (SMP) like Twitter and Facebook have become public influencing medium in today’s digital age which facilitate community interactions. These necessitates the monitoring of participation these SMP. This work performs such an study by examining user engagement patterns social media Indonesia during national elections (#Pemilu2024), Ramadan celebrations (#Ramadan2024), climate change discussions (#ClimateChange). The data for was collected a period six months from (January to June 2024) using event-specific hashtags keywords. To identify datamining Natural Language Processing (NLP) tools were utilized. findings show that platform has higher morning with news updates visual at evening. afternoon videos evening shared articles. Sentiment Analysis (SA) network analysis performed over dataset shown positive sentiments towards but argumentative discussions. rapid communication effectiveness compared Facebook. Further youth prefer faster update older expect detailed content sharing.

Language: Английский

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Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

Millennial Asia, Journal Year: 2023, Volume and Issue: unknown

Published: July 30, 2023

The article aims to provide a comprehensive examination of the extant literature on online hedonic consumers’ privacy. Further, authors attempt identify gap in consumer behaviour focusing their systematically reviewed consumers and various privacy-related issues. discussion ‘privacy’, ‘online shopping’, ‘hedonic consumption’ ‘hedonic-motivation system (HMS)’ elucidated any confusion held by researchers readers. This review offered insight into current status research this field recognized factor ‘privacy’ as existing model that could be properly explored further scholarly empirical research. exclusion non-English language articles lack inclusion different kinds products or services other than shopping’ were limitations article. Managers e-commerce vendors utilize findings address privacy for growth businesses. lays groundwork explore detail. To gaps identified through study, development new overarching is suggested future researchers, which might theoretical framework scholars examine effect consumers.

Language: Английский

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A Conditional Mediation Analysis of Ad Value Moderated by Time Spent on YouTube

Market Forces, Journal Year: 2023, Volume and Issue: 18(2), P. 109 - 138

Published: Dec. 28, 2023

Social media usage has increased significantly in the last few years due to its easy access and low cost. Besides other social forums, YouTube worldwide also profoundly. A recent decline number of advertisements on led skepticism about full-fledged operations Pakistan. Also, many firms Pakistan have reduced their advertisement budgets YouTube. Given importance, study examined factors affecting ad avoidance. The mediating role value moderating time spent In addition, conditional indirect effect We collected data based an e-questionnaire, which 457 participants completed questionnaires. Our found that perceived irritation (PAIR) goal impediment (PAGI) positively affect avoidance (PAAV). documents information (PAIN) Ad entertainment (PAEN) insignificantly proposed four hypotheses, we support for only one hypothesis, stating (PAAV) mediates However, (TSOY) moderates (PAVL) YouTube’s mediation Index (CoMe Index) is statistically significant.

Language: Английский

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