Big Data Analysis for Product Demand Prediction in Indonesian E-commerce

West Science Information System and Technology, Journal Year: 2024, Volume and Issue: 2(01), P. 9 - 17

Published: April 30, 2024

The Indonesian e-commerce sector has witnessed exponential growth in recent years, necessitating effective strategies for predicting product demand to meet consumer expectations and stay competitive. Leveraging big data analytics offers a promising solution this challenge, allowing businesses harness vast volumes of forecast accurately. This research explores the utilization analysis prediction through qualitative approach. Interviews with executives, scientists, industry experts revealed key themes, including quality integration, analytical techniques tools, organizational culture capability. Results highlight challenges, opportunities, best practices associated leveraging e-commerce, providing valuable insights striving optimize their predictive capabilities enhance decision-making processes dynamic rapidly evolving market.

Language: Английский

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Sales strategies and customer loyalty in a virtual training company

SCIÉNDO, Journal Year: 2023, Volume and Issue: 26(3), P. 275 - 280

Published: Aug. 28, 2023

El artículo tiene por objetivo determinar la relación que existe entre estrategias de ventas y fidelización los clientes en una empresa capacitación virtual. Investigación básica, nivel descriptivo correlacional, diseño no experimental transversal enfoque cuantitativo. Población de: 10,032 personas muestra 370 clientes, muestreo probabilístico  aleatorio simple, técnica e instrumento a encuesta cuestionario, respectivamente. Metodología hipotética-deductiva. cuestionario presentó confiabilidades Alfa Cronbach 0,942 0,955 para las variables estudio. Como resultados descriptivos se obtuvo un buena 97 % estrategia alta 96,5 como resultado inferencial alcanzó valor significancia bilateral 0,000 Rho Spearman 0,832. Se concluyó virtual relacionan manera significativa con coeficiente correlación positiva alta.

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To secure an e‐commerce system using epidemic mathematical modeling with neural network

Concurrency and Computation Practice and Experience, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 29, 2024

Summary Securing an e‐commerce system using epidemic mathematical modeling with neural networks involves adapting epidemiological principles to combat the spread of misinformation. Just like how epidemiologists track diseases through populations, we can dissemination fake news online platforms. By spreads, gain insights into its propagation patterns, enabling us develop more effective countermeasures. Neural networks, their ability learn from data, play a crucial role in this process by analyzing vast amounts information identify and mitigate impact news. One potential disadvantage secure systems is complexity approach. The epidemic‐based recurrent long short‐term memory (E‐RLSTM) technique addresses evolving nature leveraging strengths (RNNs), specifically (LSTM) units, within framework. advantage proactive nature. significant finding employing approach uncover hidden connections correlations data. E‐RLSTM stands out capturing temporal dynamics integrating parameters LSTM architecture, ensuring robustness adaptability detecting combating systems, outperforming other techniques accuracy performance. Description NSL‐KDD dataset offers easy access valuable repository for benchmarking cyber security. Contained are than 120,000 authentic samples cyber‐attacks across 41 distinct categories, providing excellent environment testing intrusion detection systems.

Language: Английский

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Study on the attractiveness of social e-commerce platforms from the consumers’ perspective based on the AISAS model

Journal of Computational Methods in Sciences and Engineering, Journal Year: 2024, Volume and Issue: 24(4-5), P. 2517 - 2547

Published: Aug. 14, 2024

The traditional e-commerce’s traffic dividend is gradually declining, while social e-commerce as a new business model has attracted numerous enterprises to jump into by virtue of the advantages viral aggregation and efficient conversion. How improve core competitiveness stand out from Red Ocean battle competition great significance for healthy sustainable development platforms. In view this, this study focuses on issues related attractiveness platforms consumer’s perceptive, with aim providing theoretical support enhance their formulate relevant strategies decision-making mechanisms. First, four key factors affecting based AISAS are proposed: ability attract consumers access, promote consumers’ purchase conversion, maintain platform loyalty, share experiences. Second, an assessment including secondary indicators corresponding 14 tertiary constructed using Analytic Hierarchy Process, arithmetic example demonstrated. Finally, management suggestions presented.

Language: Английский

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Fijital İnovasyon: Sistematik Bir İnceleme

Published: Dec. 30, 2024

Bu çalışma, inovasyon yönetimi çerçevesinde fijital konseptinin değerlendirilmesi, kavramına yönelik belirtilen görüşlerin sistematik bir şekilde incelenmesi ve önerilen yeni kavramın (fijital inovasyon) teorik çerçevesinin sunulması amacıyla yapılmıştır. Araştırma, iki bölümden oluşmaktadır. Çalışmanın birinci aşamasında; yazında yer alan araştırmalar, derinlemesine literatür değerlendirmesiyle incelenmiştir. Buradan hareketle; fijital, inovasyon, inovasyonun temel unsurları konseptlerine tanımlar değerlendirmeler sunulmuştur. ikinci aşamasında, inceleme 2007 ile 2024 yılları arasında yapılan Scopus veri tabanında taranan seti olarak seçilmiştir. Kullanılabilir olan 284 adet araştırma üzerinden R Studio Biblioshiny yazılımıyla bibliyometrik analizler gerçekleştirilmiştir. Elde edilen bulguların önerilerin, kilit öngörüler olabileceği düşünülmektedir. bağlamda çalışmanın, daha fazla için katalizör görevi görmesi, fikirleri ateşlemesi, alanına dair anlamlı ilerlemeleri teşvik etmesi ümit edilmektedir.

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The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam

Science & Technology Development Journal - Economics - Law and Management, Journal Year: 2023, Volume and Issue: unknown

Published: Jan. 1, 2023

Information and communication technologies have been creating new consumption habits. Especially, after COVID-19 pandemic, online transactions become popular using travel agent platforms such as Booking.com, Agoda, Trip.com, Traveloka has also a widespread practice for Vietnamese tourists. Actively participating in enables tourists to contribute their knowledge expertise throughout the service process co-create value. The purpose of this study is examine effects perceived effectiveness e-commerce institutional mechanisms on customer stickiness under mediation role value co-creation platforms. Based dominant logic, proposed research model includes 9 constructs 15 hypotheses that mainly focuses relationship among co-creation, stickiness. This validated by data collected from 258 who used any platform. results show that: (1) influenced mechanisms, experience quality, ease-of-use, customer-to-customer interaction quality climate; (2) influences stickiness, empowerment Factors explain 52.8% variance contributes growing an empirical evidence which affirms importance ecommerce services. It adds existing literature proving institution-based trust lever like can initiate other resources jointly lead Managers tourism field use these references develop solutions improving through fostering co-creation.

Language: Английский

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Improvement Proposal to Achieve Shrinkage Reduction in Home Dispatch Process in Retail Company

Published: Nov. 14, 2023

In this research the problem is generation of wastage in home dispatch (HD) process and reverse logistics a retail sector company, so its main objective will be to reduce them.The DMAIC methodology was used for improvement.The engineering tools correspond Lean Six Sigma such as standardization Poka Yoke.After simulating improvement proposal with Arena software, results obtained were, at 95% confidence, reduction number reentries, wastage, absenteeism, evidenced by decrease confidence interval limits.For quantity reentries indicator, simulated yields [43.7081 ; 49.8239] units product re-entered, resulting values lower than those current situation, according [99.7428 111.3172] re-entered.For an approximate [6.3968 8.8032] wasted, [21.4576 25.8744] wasted.For absent customers [2.5717 4.0949] customers, [31.1758 37.1562] customers.

Language: Английский

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El uso de la realidad virtual y su relación con el crecimiento del comercio electrónico en el sector Retail en la ciudad de Lima, 2022

Published: Nov. 16, 2023

El principal objetivo de esta investigación es determinar la relación entre realidad virtual y el crecimiento del comercio electrónico sector retail1 en ciudad Lima, durante 2022. tema cuestión fue elegido debido al gran incremento aplicación tecnologías inmersivas las empresas a nivel mundial. Se realizó una metodología experimental - transversal, con un alcance correlacional enfoque cuantitativo. La muestra 378 retail. Asimismo, se cuestionario 14 preguntas para analizar primera variable Realidad Virtual, encuesta base teoría aceptación tecnología autor Davis (1989); caso segunda Crecimiento Comercio Electrónico, utilizó 18 autora Portuese (2006). Los datos obtenidos analizaron software estadístico SPSS donde revisó información validó hipótesis planteadas. De acuerdo los resultados que obtuvieron, pudo concluir existe positiva electrónico, así como también dimensiones electrónico. manera concluye guarda retail Finalmente, plantean recomendaciones implementación futura retail, tal pueda generar oportunidades beneficios estas empresas.

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Application of the UTAUT model to estimate the factors that influence consumers' purchase intention in e-commerce in Lima-Peru.

Published: Oct. 20, 2023

Language: Английский

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