Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

Sustainability, Journal Year: 2023, Volume and Issue: 15(21), P. 15208 - 15208

Published: Oct. 24, 2023

This research paper delves into the pivotal role of strategic integration artificial intelligence (AI) concepts across sustainability efforts in for-profit businesses. As organizations are increasingly starting to rely on AI-driven solutions, this study examines profound implications AI for two critical facets: impact data management companies and diversification human engagement during interactions digital ecosystem. The main goal is analyze adoption index within a sample 240 medium large-sized (therefore excluding new companies, small startups, low-scale applications). Firstly, scrutinizes how technologies enhance by enabling efficient collection, analysis, utilization. It emphasizes importance analytics improving decision-making processes, resource optimization, overall operational efficiency sustainable practices. Secondly, explores personalization, omnichannel interactions, recommendation systems significantly user experiences, satisfaction, loyalty, ultimately contributing business growth. Findings show that there three separate profiles (low, moderate, high), distinguished other important dimensions. Future should focus determining preconditions successful planning improvement, using data-driven approach.

Language: Английский

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Digital Literacy 5.0 to Enhance Multicultural Education

Multicultural Islamic Education Review, Journal Year: 2023, Volume and Issue: 1(2), P. 109 - 179

Published: Dec. 8, 2023

In Digital Literacy 5.0, the intersectionality of digital competence across various domains marks a paradigm shift from traditional siloed approaches to more integrated and holistic framework. This article explores pervasive influence literacy diverse fields including health, medicine, nutrition, medical tourism, economy, biomedical sciences, bioinformatics, telemedicine, telehealth, artificial intelligence (AI), vascular surgery. Emphasizing necessity not just as skill for tool utilization but cornerstone understanding leveraging potential technologies, this comprehensive exploration underscores critical role in enhancing patient outcomes, driving economic growth, spurring innovation, revolutionizing healthcare surgical practices. Through multidisciplinary lens, elucidates indispensability technologically interconnected era, highlighting its implications policy, educational paradigms, future technological advancements.

Language: Английский

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Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? The mediating effect of customer orientation

Cogent Business & Management, Journal Year: 2023, Volume and Issue: 10(2)

Published: Aug. 1, 2023

In the restaurant industry, innovation ambidexterity entails organization's ability to successfully manage and blend exploratory exploitative endeavors with goal of improving processes, products, or services. The current study investigates direct indirect effects on economic performance businesses in Tanzania after Coronavirus disease (COVID-19). Thus, examined effect performance, as well mediating customer orientation relationship between performance. collected data from 169 randomly selected managers Dodoma, Tanzania, analyzed it using partial least squares structural equation modelling. findings unveiled that (exploitative innovation) has a impact Furthermore, was discovered be significant mediator Based main findings, restaurants post-COVID-19 era should promote customer-centricity. This is because workplace values can inspire creative thinking new ideas. Also, customer-centricity critical for understanding meeting changing needs customers.

Language: Английский

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Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

International Review of Management and Marketing, Journal Year: 2024, Volume and Issue: 14(3), P. 18 - 25

Published: May 10, 2024

This research examines the interplay between Business Intelligence tools and digital marketing strategy optimization, with a focus on moderating role of customer orientation. Utilizing quantitative design, study explores how BI enhance strategies orientation amplifies this effect among 207 respondents from Jordanian telecommunications sector, reflecting diverse range experiences perceptions within industry. Through Structural Equation Modeling - Partial Least Squares (SEM-PLS), based stratified sample these employees, results confirmed that positively influence optimization. Additionally, was found to significantly moderate relationship, highlighting importance aligning technological capabilities customer-centric approach. The findings contribute valuable insights business intelligence fields, suggesting for organizations their market competitiveness satisfaction, underpinned by substantial engagement rate targeted demographic.

Language: Английский

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The Impact of Marketing Strategies in the Fast-Food Industry

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2025, Volume and Issue: unknown, P. 15 - 56

Published: Jan. 17, 2025

This study explores the effectiveness of marketing strategies in fast-food industry, focusing on digital marketing, promotions, mobile app usage, celebrity endorsements, and perceived value for money. The aim is to provide insights refining that engage key consumer segments—Millennials, Gen Z, X. These cohorts shape behavior, making it crucial businesses understand how effectively them. research examines relationships between consumption frequency investigates generational differences responses. A quantitative approach using surveys questionnaires captures preferences, perceptions, behaviors. Statistical methods, such as descriptive statistics Spearman's correlation, are employed analysis. Findings reveal engagement, money significantly influence purchase frequency.

Language: Английский

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The impact of fast-food restaurant customers’ digital transformation on perceived value and well-being

Journal of Hospitality and Tourism Technology, Journal Year: 2023, Volume and Issue: 14(5), P. 893 - 907

Published: Aug. 4, 2023

Purpose Hospitality businesses are changing digitally to meet customer demands, provide value and stay competitive. Prior hospitality studies examined customers’ technology acceptance rather than digital readiness acceptance. In addition, no have explored how restaurant transformation influences hedonic utilitarian values well-being. Therefore, this study aims examine fast-food (i.e. technical acceptance) their perceived Design/methodology/approach This provides a conceptual framework with six constructs. The data for were collected from customers in Egypt using self-administered questionnaire. Findings According the findings, restaurants substantially impacts greatly influenced by of technologies, these significantly impact Practical implications presents several suggestions improve on Also, study’s results could restaurants’ decisions adopt new technologies (e.g. service robots) customers. Originality/value adds existing literature review attempting present comprehensive picture its values. A potential antecedent well-being was also investigated:

Language: Английский

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Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise

Sustainability, Journal Year: 2023, Volume and Issue: 15(9), P. 7286 - 7286

Published: April 27, 2023

Studying brand love is vital for hospitality establishments because it helps them understand their customers’ feelings and perceptions toward brands, especially with the growing number of brands. However, previous research has neglected relationship between customer value love. Therefore, this study investigates influence on fast-food restaurants a moderating role electronic word mouth. The model was empirically evaluated 385 restaurant customers in Greater Cairo, Egypt, who had previously participated restaurants’ online communities. We used structural equation modeling to examine data. Results indicated that crucial increasing sub-dimensions (i.e., intimacy, passion, commitment). results also confirmed utilitarian affects more than hedonic sub-dimensions, latter significantly impacted loyalty. In addition, mouth moderated two types sub-dimensions. Hence, current adds new factor value) literature. Accordingly, will present several practical implications increase and, thus,

Language: Английский

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Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers

Foods, Journal Year: 2023, Volume and Issue: 12(22), P. 4089 - 4089

Published: Nov. 10, 2023

In the contemporary digital marketing context, this study aimed to investigate influence of firm-generated content and social media advertising on fast-food consumption patterns among adult population. Utilizing a questionnaire distributed customers restaurant in Fujairah, United Arab Emirates, convenience sampling was employed. The findings underscored significant positive relationship between engagement, as well latter online shopping behavior. However, it determined that word mouth did not significantly moderate attitudes towards advertisements patterns. From theoretical perspective, these results enrich understanding how dynamics shape consumer behavior specific contexts. Practically speaking, they prompt critical reflection ethics promoting products potentially detrimental health, urging both companies policymakers reconsider their strategies regulations, respectively.

Language: Английский

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Encouraging online consumers into making better food choices: the power of nature exposure on healthy food choices

Appetite, Journal Year: 2024, Volume and Issue: 199, P. 107382 - 107382

Published: May 7, 2024

Language: Английский

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Modelling enablers of business continuity for casual dining restaurants in post-COVID-19 era: an ISM and MICMAC perspective

International Journal of Quality and Service Sciences, Journal Year: 2024, Volume and Issue: 16(2), P. 270 - 294

Published: May 23, 2024

Purpose While the COVID-19 pandemic has given many firms importance of business continuity, restaurants have yet to realize essential enablers. In this regard, study explored potential enablers that can help attain continuity in post-COVID-19 era for casual dining restaurants. Design/methodology/approach This used an extensive literature review and further supported 28 restaurant managers with average experience 8.5 years identify ensuring Subsequently, interpretive structural modelling coupled Matrice d'Impacts Croisés Multiplication Appliquée à un Classement (MICMAC) analysis understand context-specific inter-relationships as a hierarchical model. Findings suggest financial capability forms key driver other hierarchy Furthermore, manpower (local outstation) are second-level drivers process control, digital presence, online reviews feedback management, scalability, food quality, delivery employee safety hygiene. The third-level factors achieve dynamic required provide customer value ensure continuity. Originality/value is foremost explore framework new normal country. several contextual exhibiting also established normal.

Language: Английский

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