Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase? DOI Creative Commons

Imroatul Afifah,

Rini Kuswati

Southeast Asian Business Review, Journal Year: 2023, Volume and Issue: 1(2), P. 99 - 116

Published: Nov. 28, 2023

This research aims to examine the influence of ethical self-identity on green purchasing, mediated by purchase intention. The study elucidates pro-environmental behavior concerning environmentally friendly products that support issues related circular economy in digital era. methodology employs a quantitative deductive approach test hypotheses. A survey design was used investigate purchasing behavior, with sample size 205 respondents from Surakarta city area. Non-probability sampling utilized employing purposive method. Instrument tests included assessments for convergent validity, discriminant as well reliability using Cronbach's alpha and composite reliability, confirming valid reliable results. These instrument hypothesis testing were conducted Smart PLS 3.2.9 software, generating output outer model inner model. Data analysis involved two-step algorithm process bootstrapping. results indicate intention significantly product behavior. It evidenced mediates

Language: Английский

Research on strategies for improving green product consumption sentiment from the perspective of big data DOI
Liping Wang, Longjun Chen, Chuang Li

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103802 - 103802

Published: March 14, 2024

Language: Английский

Citations

38
Public response to heterogeneous environmental policies: scenario-based experiments from interest appeal, implementation costs, and commitment mechanism DOI
Liping Wang, Panpan Gao, Chuang Li

et al.

Energy Sources Part B Economics Planning and Policy, Journal Year: 2024, Volume and Issue: 19(1)

Published: Jan. 12, 2024

Under the background of "carbon peak and carbon neutrality," development public low-carbon behavior is an important guarantee for environmental improvement. The in-depth study response mechanism to policies could effectively promote green transformation lifestyle. This paper explores heterogeneous through scenario-based experiments, uses multiple regression analysis examine factors that influence response. results show different policy guidance, interest appeal, implementation cost, commitment affect policies, these effects also differ among individuals with responsibility, awareness, time preference, peer influence. portrays dynamic change in attitudes toward from both perspective perspective. It provides theoretical basis improving motivation enhancing effective interface between behavior.

Language: Английский

Citations

14
Exploring the Coupling Coordination Mechanism of Green Governance and Low-Carbon Consumption in Enterprises: An Empirical Analysis of China DOI
Chuang Li, Yunlong Wang,

Chen Li

et al.

International Journal of Environmental Research, Journal Year: 2025, Volume and Issue: 19(3)

Published: Feb. 25, 2025

Language: Английский

Citations

1
Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase? DOI Creative Commons

Imroatul Afifah,

Rini Kuswati

Southeast Asian Business Review, Journal Year: 2023, Volume and Issue: 1(2), P. 99 - 116

Published: Nov. 28, 2023

This research aims to examine the influence of ethical self-identity on green purchasing, mediated by purchase intention. The study elucidates pro-environmental behavior concerning environmentally friendly products that support issues related circular economy in digital era. methodology employs a quantitative deductive approach test hypotheses. A survey design was used investigate purchasing behavior, with sample size 205 respondents from Surakarta city area. Non-probability sampling utilized employing purposive method. Instrument tests included assessments for convergent validity, discriminant as well reliability using Cronbach's alpha and composite reliability, confirming valid reliable results. These instrument hypothesis testing were conducted Smart PLS 3.2.9 software, generating output outer model inner model. Data analysis involved two-step algorithm process bootstrapping. results indicate intention significantly product behavior. It evidenced mediates

Language: Английский

Citations

0