Ekonomika preduzeca,
Journal Year:
2024,
Volume and Issue:
72(7-8), P. 424 - 435
Published: Jan. 1, 2024
This
study
aims
to
elucidate
the
relationship
between
various
dimensions
of
social
media
and
consumer
behavior
in
context
purchasing
green
products.
By
extending
knowledge
fields
sustainability
marketing,
this
research
proposes
a
comprehensive
model
that
integrates
variables
such
as
customer
experience,
word-of-mouth
(WOM),
greenwashing.
Specifically,
seeks
differentiate
within
framework
local
versus
global
products,
providing
novel
insights
existing
literature.
The
empirical
investigation
was
conducted
through
survey
methodology,
with
hypotheses
defined
data
analysis
performed
using
confirmatory
factor
(CFA),
reliability
via
Cronbach's
Alpha
coefficient,
structural
equation
modeling
(SEM)
IBM
SPSS
AMOS
software.
results
indicate
experience
on
WOM
positively
influence
attitudes
toward
purchase
both
while
greenwashing
exerts
negative
only
Additionally,
found
concern
moderates
consumers'
Conversely,
negatively
primary
contribution
lies
its
examination
analyzed
from
perspective
companies
developing
country,
specifically
Republic
Serbia.
Revista de Gestão Social e Ambiental,
Journal Year:
2024,
Volume and Issue:
18(11), P. e09599 - e09599
Published: Nov. 25, 2024
Objective:
The
study
aims
to
analyze
the
brand
choice
process
through
consumer
attitudes
toward
product
attributes
that
are
considered
favorable
or
unfavorable
when
selecting
brands.
Theoretical
Framework:
main
theoretical
line
underpins
this
work
is
concept
of
attitude
and
its
interrelated
components:
cognitive,
affective,
conative,
how
they
essential
for
choice.
Method:
This
research
methodology
comprises
a
qualitative
in-depth
interviews
using
script.
Data
were
collected
from
15
Brazilian
women
individual
conducted
in
Miami.
Results
Discussion:
results
revealed
crucial
Considering
framework
discussion
section,
these
contextualized,
highlighting
implications
relationships
between
components
study's
limitations
methods
sampling
constraints.
Research
Implications:
research's
practical
discussed,
providing
insights
into
can
be
applied
influence
behavior
practices.
These
may
encompass
loyalty
application
content
analysis
methods.
Originality/Value:
contributes
literature
by
reflecting
on
importance
understanding
detailed
demonstration
highlights
relevance
value
employed.
International Journal of Advertising,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 27
Published: Nov. 29, 2024
Eco-anxiety
is
a
growing
psychological
phenomenon
characterized
by
chronic
fear
of
environmental
doom.
Coupled
with
the
rise
eco-advertisement,
which
promotes
environmentally
friendly
products
and
lifestyles,
it
crucial
to
understand
how
these
factors
influence
travel
behavior.
This
study
aims
explore
relationship
between
eco-anxiety,
pollution
escape
tourism.
Using
self-administered
questionnaire,
data
were
collected
online
from
311
respondents
analyzed
using
PLS-SEM
SmartPLS
software
version
4.
The
results
show
positive
significant
emotional
dissonance
eco-tourism,
escapism
but
not
eco-anxiety
intentions
towards
eco-tourism.
We
found
that
mediates
Additionally,
eco-advertisement
moderates
suggesting
eco-ads
can
enhance
appeal
However,
when
consumers
seek
their
situation,
do
alter
eco-tourism
driven
escapism.
model
guides
marketers
in
developing
policies
for
promoting
sustainable
tourism
address
anxiety
feel,
drives
desire
greener
places.
Abstract
In
this
chapter,
we
examine
the
critical
role
that
sustainability
plays
in
modern
marketing
strategies,
driven
by
consumer
awareness
and
regulatory
requirements.
The
study
examines
how
businesses
are
integrating
eco-friendly
practices
to
enhance
their
brand
reputations
ensure
long-term
viability,
including
reducing
carbon
emissions.
Companies
use
green
improve
market
position
strengthening
relationships
with
environmentally
sensitive
consumers
adhering
rules.
order
build
loyalty
trust,
research
also
highlights
significance
of
environmental
stewardship,
social
responsibility,
transparency
marketing.
According
findings,
successful
techniques
have
a
big
influence
on
behaviour,
which
boosts
advocacy
loyalty.
It
is
advised
initiatives
be
regularly
highlighted
through
transparent
lucid
communication
variety
channels,
educated
about
advantages
products,
interactive
experiences
fully
immerse
customers
brand’s
sustainable
objectives
developed.
chapter
recommends
companies
concentrate
involvement
offering
post-purchase
assistance
fostering
community
around
common
interest.
Ekonomika preduzeca,
Journal Year:
2024,
Volume and Issue:
72(7-8), P. 424 - 435
Published: Jan. 1, 2024
This
study
aims
to
elucidate
the
relationship
between
various
dimensions
of
social
media
and
consumer
behavior
in
context
purchasing
green
products.
By
extending
knowledge
fields
sustainability
marketing,
this
research
proposes
a
comprehensive
model
that
integrates
variables
such
as
customer
experience,
word-of-mouth
(WOM),
greenwashing.
Specifically,
seeks
differentiate
within
framework
local
versus
global
products,
providing
novel
insights
existing
literature.
The
empirical
investigation
was
conducted
through
survey
methodology,
with
hypotheses
defined
data
analysis
performed
using
confirmatory
factor
(CFA),
reliability
via
Cronbach's
Alpha
coefficient,
structural
equation
modeling
(SEM)
IBM
SPSS
AMOS
software.
results
indicate
experience
on
WOM
positively
influence
attitudes
toward
purchase
both
while
greenwashing
exerts
negative
only
Additionally,
found
concern
moderates
consumers'
Conversely,
negatively
primary
contribution
lies
its
examination
analyzed
from
perspective
companies
developing
country,
specifically
Republic
Serbia.
