Enhancing Engagement With Museums Through Phygital Marketing Strategies DOI
Alexandra Zbuchea, Monica Bîră, Emanuela Ana-Maria BĂLAN

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 127 - 154

Published: Oct. 4, 2024

The role of museums has significantly evolved from being guardians and researchers the heritage to becoming active social community agents, a transformation influenced by digital technologies participatory approaches. This chapter investigates application Phygital strategies in museums, which integrate physical exhibits with platforms, enhancing visitor engagement education. It explores current landscape approaches museum marketing their impact on experiences. study highlights how leverage immersive create innovative memorable on-site online Despite increasing adoption during COVID-19 pandemic, literature practices remains secondary studies, often found within technical publications or broader management discussions.

Language: Английский

Digital Documentation and Dissemination of the Via Crucis of the Convent of Nossa Senhora da Arrábida, Portugal DOI Creative Commons

Nara Silva Souza,

Valeria Di Francesco,

Nikedila De Wanda

et al.

Digital Applications in Archaeology and Cultural Heritage, Journal Year: 2025, Volume and Issue: unknown, P. e00421 - e00421

Published: April 1, 2025

Language: Английский

Citations

0

TRENDS OF ARTIFICIAL INTELLIGENCE AND IMMERSIVE DESIGN USE IN THE FORMATION OF ARCHITECTURAL ENVIRONMENT DOI Creative Commons
Наталія Сергіївна Вергунова, M. Blinova

Municipal economy of cities, Journal Year: 2024, Volume and Issue: 3(184), P. 59 - 64

Published: June 7, 2024

There is increasing attention to a new design methodology incorporating the latest achievements of non-hierarchical way forming based on learning process computers or machines, namely concepts artificial intelligence (AI) and immersive design, using virtual other types reality. The study aims reveal necessity identify main trends use in architectural environment formation. results can contribute rethinking algorithms at present stage identifying potential opportunities for improvement. paper describes possibilities AI Analysis current research this field has made it possible that likely will continue develop further impact profession. One these improvement architect’s toolkit, currently provided by additional plug-ins existing programmes separate services algorithms, but future, may be change programme code itself with completely updated structure. In case, role software from architect-managed toolkit shift another plane, such as digital assistant partially fully manages its responsibilities working an project. symbiosis multidirectional powerful technologies (VR, AR, MR) trend It also characterised most experimental and, same time, dynamically progressing, given active development components. Another modern bring level balanced combination real. immersion user reality work demonstration relevant gradually changing 3D model structure increasingly manifested physical world, including implementation site, interactive equipment flexible constantly evolving functionality provides architects more creativity. Keywords: intelligence, environment.

Language: Английский

Citations

1

Enhancing Engagement With Museums Through Phygital Marketing Strategies DOI
Alexandra Zbuchea, Monica Bîră, Emanuela Ana-Maria BĂLAN

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 127 - 154

Published: Oct. 4, 2024

The role of museums has significantly evolved from being guardians and researchers the heritage to becoming active social community agents, a transformation influenced by digital technologies participatory approaches. This chapter investigates application Phygital strategies in museums, which integrate physical exhibits with platforms, enhancing visitor engagement education. It explores current landscape approaches museum marketing their impact on experiences. study highlights how leverage immersive create innovative memorable on-site online Despite increasing adoption during COVID-19 pandemic, literature practices remains secondary studies, often found within technical publications or broader management discussions.

Language: Английский

Citations

0