Exploring Demand: Challenges and Opportunities for Free-From and Organic Foods in Portuguese Market DOI Creative Commons

Teresa de Lemos,

Marta W. Vasconcelos,

Sérgio Sousa

et al.

Applied Sciences, Journal Year: 2024, Volume and Issue: 14(22), P. 10492 - 10492

Published: Nov. 14, 2024

The rising prevalence of food intolerances and increased health environmental consciousness has driven the demand for free-from (FF) organic products. This study aims to analyze consumer needs, motivations, challenges related these products in Portugal through an online survey with 2268 eligible responses, a median age participants 41 years. sample was predominantly female (76.9%), male comprising 23.1% sample. results show that 97.4% respondents were aware FF products, 60.0% being regular consumers, particularly lactose-free milk gluten-free bread biscuits. Significant market gaps identified variety (62.8%), pastries (49.0%), cookies (38.4%). consumers high prices (84.9%) excessive sugar/fat content (52.1%) as main drawbacks currently on market. women showed greater knowledge purchase levels compared men. trust certification low (21.4%), skepticism higher among lower-income participants. Despite this, 78.1% believed benefits 72.2% agreed could lower prices. Overall, this highlights need product variety, improved transparency, education enhance accessibility.

Language: Английский

Exploring Demand: Challenges and Opportunities for Free-From and Organic Foods in Portuguese Market DOI Creative Commons

Teresa de Lemos,

Marta W. Vasconcelos,

Sérgio Sousa

et al.

Applied Sciences, Journal Year: 2024, Volume and Issue: 14(22), P. 10492 - 10492

Published: Nov. 14, 2024

The rising prevalence of food intolerances and increased health environmental consciousness has driven the demand for free-from (FF) organic products. This study aims to analyze consumer needs, motivations, challenges related these products in Portugal through an online survey with 2268 eligible responses, a median age participants 41 years. sample was predominantly female (76.9%), male comprising 23.1% sample. results show that 97.4% respondents were aware FF products, 60.0% being regular consumers, particularly lactose-free milk gluten-free bread biscuits. Significant market gaps identified variety (62.8%), pastries (49.0%), cookies (38.4%). consumers high prices (84.9%) excessive sugar/fat content (52.1%) as main drawbacks currently on market. women showed greater knowledge purchase levels compared men. trust certification low (21.4%), skepticism higher among lower-income participants. Despite this, 78.1% believed benefits 72.2% agreed could lower prices. Overall, this highlights need product variety, improved transparency, education enhance accessibility.

Language: Английский

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