The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction DOI Creative Commons
Francis Osei, Joyce Dankwah Owusu, Collins Kankam-Kwarteng

et al.

International Journal of Entrepreneurship Business and Creative Economy, Journal Year: 2024, Volume and Issue: 4(2), P. 66 - 79

Published: July 30, 2024

Customer value, divided into hedonic (emotional) and utilitarian (functional) dimensions, is crucial for competitive advantage, prompting the need research in diverse contexts. Existing literature highlights strategic importance of balancing these values to enhance brand trust satisfaction, yet cosmetics industry Ghana remains underexplored. This study gathered data from 200 cosmetic product users used structural equation modelling analyze relationships between values, trust, satisfaction. The findings indicate that do not significantly affect or while are key drivers both. Brand positively influences satisfaction but does mediate relationship However, mediates connection These insights valuable scientists studying consumer behaviour marketers aiming meet customer expectations more effectively. study, among first its kind Ghana, underscores building industry. Limitations include a single geographic focus industry, suggesting future should explore other contexts variables like loyalty socioeconomic status understanding.

Language: Английский

Decision-Making Mechanism of Farmers in Land Transfer Processes Based on Sustainable Livelihood Analysis Framework: A Study in Rural China DOI Creative Commons
Hongbin Liu,

Hebin Zhang,

Yuxuan Xu

et al.

Land, Journal Year: 2024, Volume and Issue: 13(5), P. 640 - 640

Published: May 8, 2024

The act of land transfer in rural areas is an important decision-making mechanism for farmers, to enhance resource allocation efficiency and promote capital mobility, this strategic importance promoting the level agricultural scale mechanization, system change, and, thus, sustainable development livelihoods production China. This study aims explore farmers’ mechanisms process areas, by constructing a theoretical framework. Structural equation modeling was used, based on data from survey families Liaoning Province area Northeastern main findings are as follows: (1) seven types exogenous latent variables, including environmental vulnerability, policy, five livelihood assets (natural capital, physical financial human social capital), intermediary behavior, which then positively affect outcomes. (2) Among variables affecting transfer, have most significant positive effect, followed assets, family labor force share, frequency work information exchange, number tools, greatly corresponding variable. (3) Natural play role negative effect decision; contracted per greatest impacted measurable variable this. results suggest that government should strengthen skills training improve policy system, provide appropriate subsidies regionally targeted manner. Thus, it can transformation Chinese-style modernization achieve revitalization.

Language: Английский

Citations

5
Empowering sustainable workplaces: A perspective on employee well‐being in the light of the job demand resource model DOI Creative Commons
Muhammad Zeshan, Mariarosaria Morelli, Shahid Rasool

et al.

Sustainable Development, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 2, 2024

Abstract Accentuated by unprecedented challenges, burnout has become a prominent concern affecting employee well‐being. The job demands resource (JD‐R) model suggests that the capacity to mitigate burnout. Nevertheless, there been limited attention on integration of psychological and organisational processes contributing such effect. This research aims analyse integrative role (i.e., self‐regulation) (such as Human Resource Management system) in JD‐R enhance well‐being workplaces. Consistent with Sustainable Development Goal (SDG) 3 United Nations (‘healthy lives well‐being’), results this conducted public sector hospitals suggest affect through mediation coping (self‐regulation) strategies. Furthermore, enriches existing literature showing how self‐regulation practices may alter effect

Language: Английский

Citations

2
The Factors Influencing User Satisfaction in Last-Mile Delivery: The Structural Equation Modeling Approach DOI Creative Commons
Vijoleta Vrhovac, Dušanka Dakić, Stevan Milisavljević

et al.

Mathematics, Journal Year: 2024, Volume and Issue: 12(12), P. 1857 - 1857

Published: June 14, 2024

The primary goal of this research is to identify which factors most significantly influence customer satisfaction in the last-mile delivery (LMD) process. sample comprised 907 participants (63.4% female) with a mean age 34.90. All completed three questionnaires regarding LMD, satisfaction, and trust courier service. Furthermore, answered questions related significant aspects process: speed, price, call before delivery. To determine structural equation modeling (SEM) was applied. tested SEM model showed good fit. results indicated that within LMD dimension, visual appeal predictor negative direction, all other dimensions (except parcel tracking) were positive predictors satisfaction. Trust service, statistically delivery, direction.

Language: Английский

Citations

1
What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges DOI Open Access

Yuri de Souza Odaguiri Enes,

Gisela Demo, Rafael Barreiros Porto

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(13), P. 5412 - 5412

Published: June 26, 2024

Considering the expanding e-commerce in social media landscape and increasing importance of brand management online sphere, our primary goal was to comprehensively review existing research on consumer-based equity digital brands. The current post-pandemic environment has seen a significant surge presence, particularly networks platforms. Although available literature provides an overview general, brands have taken center stage consumer interactions media, becoming highly commercialized virtual environments and, recently, gaining value financial markets. However, there is still lot uncover regarding trajectory for these Using PRISMA protocol, corpus 258 articles obtained from Web Science Scopus databases, with Journal Impact Factor CiteScore impact factors. bibliometric analysis mapping production performed using SciMat, VosViewer, Biblio-metrix software. According results, we found that strongly linked behavior variables, engagement, electronic word-of-mouth, communication effects (such as advertising), impacts various metrics, applications specific contexts. Overall, shows studied similarly non-digital Still, their origin exposure increased appreciation them. main studies trending topics were discussed, providing foundation agenda new challenges approaches market.

Language: Английский

Citations

1
The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction DOI Creative Commons
Francis Osei, Joyce Dankwah Owusu, Collins Kankam-Kwarteng

et al.

International Journal of Entrepreneurship Business and Creative Economy, Journal Year: 2024, Volume and Issue: 4(2), P. 66 - 79

Published: July 30, 2024

Customer value, divided into hedonic (emotional) and utilitarian (functional) dimensions, is crucial for competitive advantage, prompting the need research in diverse contexts. Existing literature highlights strategic importance of balancing these values to enhance brand trust satisfaction, yet cosmetics industry Ghana remains underexplored. This study gathered data from 200 cosmetic product users used structural equation modelling analyze relationships between values, trust, satisfaction. The findings indicate that do not significantly affect or while are key drivers both. Brand positively influences satisfaction but does mediate relationship However, mediates connection These insights valuable scientists studying consumer behaviour marketers aiming meet customer expectations more effectively. study, among first its kind Ghana, underscores building industry. Limitations include a single geographic focus industry, suggesting future should explore other contexts variables like loyalty socioeconomic status understanding.

Language: Английский

Citations

1