Navigating Supply Chain Resilience: A Hybrid Approach to Agri-Food Supplier Selection

Mathematics, Journal Year: 2024, Volume and Issue: 12(10), P. 1598 - 1598

Published: May 20, 2024

Globalization and multinational commerce have increased the dynamism complexity of supply networks, thereby increasing their susceptibility to disruptions along interconnected chains. This study aims tackle significant concern supplier selection in Thai agri-food industry as a response aforementioned challenges. A novel evaluation system, PROMETHEE II, is suggested; it combines Fuzzy Analytical Hierarchy Process (FAHP) with inferential statistical techniques. investigation commences identification critical indicators risk sustainable chain via three phases analysis 315 surveys management teams. Exploratory factor (EFA) utilized ascertain six criteria twenty-three sub-criteria. Following this, parameters are prioritized by FAHP, whereas four prospective suppliers for an agricultural firm assessed II. By integrating optimization techniques into sensitivity analysis, this hybrid approach improves identifying dependable solutions that customized scenarios business objectives. The iterative strategy enhances resilience enabling well-informed decision-making amidst evolving market dynamics risks. In addition, research helps other sectors providing systematic selecting low-risk delineating factors. bridging facilitating informed processes, results fill void academic literature concerning management.

Language: Английский

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Eye‐tracking study on the impact of ‘EU organic’ and ‘sustainable irrigation’ logos on consumer acceptance of olive oil

Journal of the Science of Food and Agriculture, Journal Year: 2024, Volume and Issue: 105(3), P. 1864 - 1874

Published: Oct. 18, 2024

Abstract Background This study investigates to what extent the presence of EU organic (EU‑O) logo and a sustainable irrigation (SI) on extra virgin olive oil (EVOO) labels affects (i) consumers expectations purchase intention based label information (ii) acceptance when tasted under informed versus blind conditions. A panel 94 took part in study. Attention paid components during task designed evaluate logos’ effect was recorded by means an eye‐tracker. Results Compared with control (without logos), EU‑O SI logos EVOO significantly influenced participants' associations (i.e. price, sustainability, consumption occasions, etc.). halo detected, so that both led anticipate higher expected liking compared control. synergic between detected. Eye‐tracker data revealed participants whose were improved more attention it than those did not improve. relation expectation improvement observed logo, likely because unfamiliar it. Beyond expectations, increased scores given EVOOs tasted, which resulted percentage participants’ willingness purchase. Conclusion Consumers perceived added value for labeled food, positively affected their intentions. may encourage food production companies adopt practices. © 2024 Society Chemical Industry.

Language: Английский

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Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude

Journal of Contemporary Marketing Science, Journal Year: 2024, Volume and Issue: 7(2), P. 217 - 232

Published: April 22, 2024

Purpose Children’s sensory involvement refers to the degree which children engage their senses, such as sight, touch, taste, smell and hearing, in interactions with environment. In context of parents' purchase decisions, children’s pertains how children's influences purchasing decisions made by parents. The aim this study was evaluate effect on parents’ considering mediating role parent’s attitude. Design/methodology/approach study, a structured questionnaire survey conducted parents aged 7–12 Isfahan, Iran. sample consisted 210 parents, aimed at elucidating relationship between variables. Structural equation modeling (SEM) employed analyze Findings Results showed significant attitudes decisions. It concluded that could indirectly influence attitudes. Originality/value today's business landscape, it is imperative for organizations discern multitude factors influencing consumers' Among these, family dynamics play substantial role, often exerting strong buying choices. Despite acknowledged importance dynamic existing literature, specific impact parental remains largely unexplored. Therefore, paper aims fill gap literature shedding light shaping behaviors.

Language: Английский

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The Impact of Sustainable Practices of Mass Consumption Companies in the Modern Channel on Consumers Purchasing Decisions in the Personal Care Category

Published: Jan. 1, 2024

Language: Английский

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