Published: Jan. 1, 2024
Language: Английский
Education and Information Technologies, Journal Year: 2025, Volume and Issue: unknown
Published: Jan. 8, 2025
Language: Английский
Citations
1
Advances in Human-Computer Interaction, Journal Year: 2025, Volume and Issue: 2025(1)
Published: Jan. 1, 2025
Background: TikTok has risen to prominence as a widely favored social media platform for Generation Z (Gen Z). Previous studies showed that the extensive use of TikTok, including by Gen Z, is largely driven hedonic motivation. This study aims investigate motivation (joy, curiosity, and control) toward focused immersion behavioral intention how it relates distinctive characteristics. Method: The research hypotheses were formulated using system adoption model (HMSAM). A total 321 Indonesian users aged from 13 27 years responded study. was evaluated partial least squares structural equation modeling (PLS‐SEM) method. Results: Out seven hypotheses, five accepted. Joy curiosity significantly influence use, either directly or mediated immersion. include control motivating factor all rejected. Control did not have significant on TikTok. Conclusion: sheds light roles joy, in influencing users’ while also highlighting limited factor. How joy may contribute are discussed. possible explanation these findings related characteristics anticipated give designers marketers valuable insights create more immersive engaging user experiences, particularly audience.
Language: Английский
Citations
1
Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown
Published: July 24, 2024
Purpose This study aims to deeply explore the factors influencing mobile game players' willingness make in-game purchases, providing references for developers and marketers formulate effective strategies. Design/methodology/approach research integrates coolness hedonic motivation system acceptance model construct a comprehensive theoretical analyzing purchases. The framework includes multidimensional variables such as joy, coolness, immersion, experience. Using data from 392 surveys collected forums social networks, employs structural equation modeling analyze mechanisms purchases verify related hypotheses. Findings findings reveal that have significant positive impact on experience which in turn affect Game has both immersion purchase willingness. A good not only increases but also directly enhances their Immersion plays mediating role influence of joy Originality/value By integrating theory with model, this constructs combination variables, including personal psychological factors, provides thorough analysis willingness, enriching existing research.
Language: Английский
Citations
4
Humanities and Social Sciences Communications, Journal Year: 2025, Volume and Issue: 12(1)
Published: Jan. 6, 2025
Intangible cultural heritage (ICH) is essential for promoting the sustainable development of global economy and society. The rapid advancement digital ICH technology consumer hesitance underscore necessity to examine customers' willingness adopt it. There substantial research on acceptability ICH. However, various studies have yielded conflicting results regarding impact immersion Some claimed provided users with a positive experience, while others argued it could lead simulator sickness distraction. This study utilised unified theory acceptance use (UTAUT2) develop three-layer analytical framework. framework examined attitudes towards from perspectives target, context process. evaluated interconnections collective impacts factors determine customers A survey was designed, 311 valid responses were received individuals prior exposure collected data analysed using fuzzy-set qualitative comparative analysis (fsQCA) necessary condition (NCA). revealed important that strongly motivated interaction between these factors. distinguished characteristics four distinct customer groups are more willing provides theoretical insights practical assistance safeguarding in era technology.
Language: Английский
Citations
0
Entertainment Computing, Journal Year: 2025, Volume and Issue: unknown, P. 100939 - 100939
Published: March 1, 2025
Language: Английский
Citations
0
International Journal of Sociologies and Anthropologies Science Reviews, Journal Year: 2024, Volume and Issue: 4(5), P. 103 - 122
Published: Sept. 1, 2024
Background and Aim: The Mogao Caves, representing the pinnacle of Chinese cave art evolution, enjoy esteemed historical significance. With backing from local government's "Belt Road" initiative establishment "Dunhuang Cultural Tourism Economic Circle," Caves tourism is undergoing high-quality development. However, surge in tourist numbers has compromised visitor experience, posing challenges to heritage conservation development balance. To address this, Dunhuang Academy integrated AR technology, safeguarded while enriched experiences. This study aims understand tourists' experiences intentions virtual exploration, investigating factors influencing By examining AR's impact proposing management enhancements, this research contributes Caves' sustainable Materials Methods: utilizes a quantitative approach with two main stages: literature analysis statistical analysis. Initially, it defines concepts establishes conceptual framework technology by reviewing SOR theory, experiences, behavioral intentions, relevant studies. It then refines theory's origin, concept, characteristics, application areas, analyzing variables such as stimulating factors, intentions. Research hypotheses are formulated, theoretical model constructed. Offline questionnaires 400 tourists were collected, data analyzed using PLS-SEM. relationship between analyze mediating effects, validate hypotheses, confirm structural model, offering reliable support scientific basis for findings. Results: results indicate that tourism, content quality, system interaction quality have positive on significantly influence Particularly surprising exceeds expectations, demonstrating its importance tourism. finding highlights potential enhancing provides new opportunities destinations. Conclusion: holds immense promise at site. Factors like content, system, enhance there. Quality not only shapes brand image but also opens up commercial collaborative opportunities. System stability ensures smooth interactive design boosts engagement spending. negative impacts require further exploration future research.
Language: Английский
Citations
1
Published: Jan. 1, 2024
Language: Английский
Citations
0