Quality as the cornerstone in hybrid business models: building brands and shaping consumer behaviour DOI

Mikul Budhiraja,

Ishwar Mittal

International Journal of Quality & Reliability Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 26, 2024

Purpose This research explores how perceived product and service quality affect brand equity within hybrid business models, particularly in the automotive industry. Additionally, it examines influences consumer behavioural intentions, emphasising mediating role of satisfaction. Design/methodology/approach A quantitative approach was utilized, employing a survey to gather data from diverse sample automobile consumers India’s National Capital Region. PLS-SEM applied analyse relationships among constructs. Findings The results indicated that significantly enhanced equity, with exerting more substantial influence. Furthermore, positively influenced such as repurchase intentions word-of-mouth referrals, satisfaction partial mediator this relationship. Originality/value pioneers fresh perspective by delving into models integrate products services, providing comprehensive understanding builds which turn drives favourable behaviours. Notably, study integrates three theoretical frameworks, empowerment, compensatory effect theory reasoned action, offer deeper insights on quality, management behaviour context.

Language: Английский

Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective DOI
Haldun Çolak

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 435 - 468

Published: Dec. 13, 2024

Through the perspective of Customer-Dominant Logic, this study explores gaps that exist in aviation literature with relation to sustainable practices and customer value. Earlier studies, which frequently have their origins Service-Dominant Logic (S-DL), place an emphasis on value creation by providers, while ignoring customers' evaluation inside own ecosystems. In context practices, highlights important based dynamic capacities, brand image, information sharing, service quality, performance, trust, loyalty, satisfaction, experience. This is accomplished via utilization a systematic review. The findings underline importance gaining more in-depth understanding manner customers make sense are outside control providers sector. also enhances comprehensive knowledge aviation, particular formation emerges reality.

Language: Английский

Citations

0
Quality as the cornerstone in hybrid business models: building brands and shaping consumer behaviour DOI

Mikul Budhiraja,

Ishwar Mittal

International Journal of Quality & Reliability Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 26, 2024

Purpose This research explores how perceived product and service quality affect brand equity within hybrid business models, particularly in the automotive industry. Additionally, it examines influences consumer behavioural intentions, emphasising mediating role of satisfaction. Design/methodology/approach A quantitative approach was utilized, employing a survey to gather data from diverse sample automobile consumers India’s National Capital Region. PLS-SEM applied analyse relationships among constructs. Findings The results indicated that significantly enhanced equity, with exerting more substantial influence. Furthermore, positively influenced such as repurchase intentions word-of-mouth referrals, satisfaction partial mediator this relationship. Originality/value pioneers fresh perspective by delving into models integrate products services, providing comprehensive understanding builds which turn drives favourable behaviours. Notably, study integrates three theoretical frameworks, empowerment, compensatory effect theory reasoned action, offer deeper insights on quality, management behaviour context.

Language: Английский

Citations

0