Generation Z, Circular Fashion, and Sustainable Marketing
Published: Jan. 15, 2025
This
study
explores
Generation
Z's
perceptions,
attitudes,
and
behaviors
regarding
sustainable
fashion,
focusing
on
the
contradiction
between
their
environmental
awareness
consumption
patterns.
Using
a
mixed-method
approach
that
includes
literature
review
surveys
of
young
consumers,
research
aims
to
understand
motivations
barriers
they
face
when
considering
fashion
options.
The
key
finding
reveals
that,
despite
high
levels
ethical
awareness,
Z
continues
prefer
fast
primarily
due
its
affordability
constant
influx
new
trends.
premium
pricing
associated
with
is
identified
as
significant
barrier
adoption
within
this
demographic.
concludes
by
recommending
industry
policymakers
enhance
transparency,
affordability,
authenticity
in
practices.
By
positioning
sustainability
core
brand
value
addressing
perceptions
greenwashing,
can
foster
more
responsible
patterns
among
younger
generations.
Language: Английский
Neighborhood Commercial Circle Environmental Factors for Generation Z Visitors: Scale Development and Validation
Leisure Sciences,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 25
Published: Jan. 27, 2025
Language: Английский
Decoding sustainable drivers: A systematic literature review on sustainability-induced consumer behaviour in the fast fashion industry
Sustainable Production and Consumption,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 1, 2025
Language: Английский
Revolutionizing Employability
IGI Global eBooks,
Journal Year:
2025,
Volume and Issue:
unknown, P. 155 - 182
Published: March 21, 2025
In
the
21st
century,
digital
transformation
has
transformed
workforce,
emphasizing
importance
of
literacy
more
than
ever
and
inclusive
education.
Looking
at
intersection
literacy,
education
skill
set
Generation
Z
(Gen
Z,
those
born
sometime
between
mid-1990s
early
2010s)
in
creating
modern
employability.
Digital
does
not
only
consist
technical
skills,
but
also
includes
thinking
critically
solving
problems;
handling
information,
all
which
are
crucial
capabilities
that
Gen
need
as
they
grapple
with
unstable
dynamic
conditions
a
technologically-powered
job
market.
At
same
time,
ensures
an
equitable
playing
field
where
people
from
different
backgrounds
varying
abilities
can
acquire
skills
will
help
to
meet
workforce
needs
tomorrow.
This
study
stresses
necessity
for
educational
institutions
employers
bridge
gap
cultivate
learning
environments
Z's
future
entry
into
highly
demanding
workplaces.
Language: Английский
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption
International Marketing Review,
Journal Year:
2024,
Volume and Issue:
42(1), P. 103 - 127
Published: Dec. 24, 2024
Purpose
Although
consumers
are
aware
of
the
importance
sustainable
consumption,
there
is
a
persistent
gap
between
positive
attitudes
and
actual
behavior.
This
disconnect
particularly
pronounced
in
fashion
industry,
where
often
suppress
their
towards
sustainability
face
tempting
fast
offers.
paper
analyzes
how
attempt
to
reconcile
this
attitude-behavior
through
using
rationalization
or
neutralization
techniques.
Design/methodology/approach
We
surveyed
more
than
1,300
USA,
Europe
Asia.
Based
on
last
purchase,
respondents
indicated
various
purchase
details
as
well
agreement/disagreement
32
statements.
Additional
scales
capture
pertinent
attitude
awareness
measures.
To
scrutinize
role
statements,
we
use
series
logistic
regression
multinomial
analyses.
Findings
Country
residence,
age
education
level
key
determinants
when
employing
Logistic
results
also
reveal
an
inverse
relationship
propensity
buying
fashion.
Ethics,
all
play
purchasing
products,
but
different
degrees
countries.
Originality/value
Research
bridge
inconsistencies
scarce
primarily
qualitative.
Our
study
identifies
divergent
Uncovering
these
techniques
improves
understanding
enables
marketers
policymakers
design
effective
strategies
promote
consumption.
Language: Английский