Small- and Medium-Sized Enterprises: Trends and Future Perspectives for Sustainability and Digitalization in Germany DOI Open Access
Ricardo Luiz Fernandes Bella, Walter Leal Filho, Tiago Fonseca Albuquerque Cavalcanti Sigahi

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(16), P. 6900 - 6900

Published: Aug. 12, 2024

The objective of this research was to provide a review the state-of-the-art literature related sustainability and digitalization in SMEs identify current trends future perspectives within vital sector. focus is on German SMEs, which are considered benchmarks, given these firms’ critical role country’s economy job market. A total 55 peer-reviewed articles were analyzed with support Atlas TI 24.1 software package, focusing definitions, frameworks, questions, hypotheses, primary findings, direct reports from interviewees. Major identified, clustered two groups: (1) digitalization, digital transformation, Industry 4.0, performance; (2) sustainability, innovation, entrepreneurship, risk management. Three identified: disseminating market; incorporating into business models; increasing investments government programs. While study focused its findings applicable similar economies European Union can serve as reference for developing countries’ sustainable development goals (SDGs). This advances knowledge how play context both now future.

Language: Английский

Contribution to accelerated internationalization with digital forensic accounting and metaverse circular business model innovation for Vietnam-based SMEs DOI Creative Commons
Pham Quang Huy, Vu Kien Phuc

Journal of Innovation and Entrepreneurship, Journal Year: 2024, Volume and Issue: 13(1)

Published: Dec. 5, 2024

This study endeavors to examine the relationship between digital forensic accounting (DFAC) and accelerated internationalization capabilities (AIC). The posits that DFAC AIC is mediated by metaverse circular business model innovation (MCBMI). data was collected from employees in small medium enterprises (SMEs) Vietnam employing a combination of convenience snowball sampling approaches, utilizing quantitative research design deductive approach. SmartPLS version 4 software employed analyze using partial least squares-structural equation modeling. investigation determined insubstantially influenced DFAC. Nevertheless, positively MCBMI. findings this would function as reliable foundation for future endeavors, well advancement scientific comprehension expanding current scope line. From practical perspective, these critical insights could facilitate development strategies are specifically tailored implementation models, policies regulations pertinent incorporation Metaverse platforms enhance SMEs' performance.

Language: Английский

Citations

1
Not peer-reviewed version A Systematic Review of ERP, CRM, and HRM Systems for SMEs: Managerial and Employee Support DOI

Njabulo Mkhulisi,

Avuyile Myataza,

Michael Mafunga

et al.

Published: Jan. 1, 2024

Language: Английский

Citations

0
COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY DOI Creative Commons
Iryna Chyrak, Віктор Козюк, Evangelos Siskos

et al.

Socio-economic relations in the digital society, Journal Year: 2024, Volume and Issue: 4(54), P. 39 - 58

Published: Dec. 30, 2024

This study develops a comprehensive framework for social media marketing (SMM) strategies aimed at enhancing business effectiveness. It begins by examining the transformative role of digital technologies in reshaping practices, particularly through SMM. A detailed review literature explores impact SMM on growth, brand awareness, and customer engagement while identifying key challenges such as resource limitations measuring ROI.The research synthesizes theoretical foundations, including relationship user models, to highlight essential components an effective strategy. These include goal definition, audience analysis, competitive benchmarking, platform selection, content strategy development, implementation scheduling, community engagement, analytics optimization evaluation reporting. The also emphasizes modern technologies, artificial intelligence, big data analytics, automation tools, streamlining operations.A proposed integrates strategic planning, creation, performance monitoring, same time adapting changeable market dynamics consumer preferences. Case studies illustrate successful applications across industries, providing practical insights into overcoming common barriers implementation. contributes actionable businesses seeking leverage driver operational success advantage.

Language: Английский

Citations

0
Small- and Medium-Sized Enterprises: Trends and Future Perspectives for Sustainability and Digitalization in Germany DOI Open Access
Ricardo Luiz Fernandes Bella, Walter Leal Filho, Tiago Fonseca Albuquerque Cavalcanti Sigahi

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(16), P. 6900 - 6900

Published: Aug. 12, 2024

The objective of this research was to provide a review the state-of-the-art literature related sustainability and digitalization in SMEs identify current trends future perspectives within vital sector. focus is on German SMEs, which are considered benchmarks, given these firms’ critical role country’s economy job market. A total 55 peer-reviewed articles were analyzed with support Atlas TI 24.1 software package, focusing definitions, frameworks, questions, hypotheses, primary findings, direct reports from interviewees. Major identified, clustered two groups: (1) digitalization, digital transformation, Industry 4.0, performance; (2) sustainability, innovation, entrepreneurship, risk management. Three identified: disseminating market; incorporating into business models; increasing investments government programs. While study focused its findings applicable similar economies European Union can serve as reference for developing countries’ sustainable development goals (SDGs). This advances knowledge how play context both now future.

Language: Английский

Citations

0