EXPLORING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING FOR PARTICIPATION BANKS IN TURKEY DOI
İbrahim Alkara

Nişantaşı üniversitesi sosyal bilimler dergisi/Nişantaşı Üniversitesi sosyal bilimler dergisi, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 12, 2024

Nowadays, where digitalization and social media are used effectively in almost every sector, especially marketing promotional activities, banks, like other businesses, can make use of to announce their products services both corporate individual customers quickly, easily very cheaply. Especially the intense by young middle age population has made this channel attractive for businesses they have started profiles as an advertising CRM tool. In study, posts 6 participation banks our country from Instagram accounts examined with help content analysis. Within scope purposeful sampling, 173 covering first 2 months year were detail sharing themes determined. When examined; among remarkable findings, promotion services, special day commemoration content, sustainability (posts regarding environmental, economic dimensions) explaining digital developed attract attention. These categorized "informative” “entertaining" themed content. It been observed that original video contents, those involving banks' own personnel, receive much more interaction followers. messages follower comments, complaint contents responded quickly.

Language: Английский

With great power comes great responsibility: The antecedents and outcomes of social media influencers’ perceived social responsibility authenticity DOI
Angie Lee, Te‐Lin Chung

Journal of Business Research, Journal Year: 2025, Volume and Issue: 192, P. 115300 - 115300

Published: March 10, 2025

Language: Английский

Citations

0
The Impact of Social Media on the Purchase Intention of Organic Products DOI Open Access

Mayra Alexandra Samaniego-Arias,

Eva Chávez-Rojas,

Andrés García-Umaña

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(6), P. 2706 - 2706

Published: March 19, 2025

The main objective of this study was to assess whether social media directly influences purchase intention and how it indirectly key psychological determinants, such as environmental attitude, subjective norms, perceived behavioral control, based on the Theory Planned Behavior. A quantitative, cross-sectional, correlational approach adopted, with data collected through surveys 430 people in Guayaquil, Ecuador, using a 5-point Likert scale. Reliability tested Cronbach’s alpha, while analysis employed confirmatory factor structural equation modeling SPSS 24 AMOS 24. results indicate that does not affect but significantly attitudes, control; consequently, these factors positively intention. This contributes literature by highlighting indirect role shaping green purchasing behavior, suggesting marketing strategies should focus improving consumer support, accessibility organic products.

Language: Английский

Citations

0
Antecedents of Continuous Purchase Behavior for Sustainable Products: An Integrated Conceptual Framework and Review DOI Open Access
Purva Agarwal, Divesh Kumar, Rajesh Katiyar

et al.

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: March 30, 2025

ABSTRACT The global issue of sustainable consumption has raised interest in consumer behavior, especially regarding the continuous adoption and maintenance behaviors. Despite increasing awareness environmental, social, economic issues, a persistent attitude–behavior gap hinders consumption. This study addresses these gaps by systematically examining post‐purchase phase behavior to understand how attitudes toward products are formed, maintained, translated into purchasing. Through systematic literature review, this synthesizes insights from various theoretical frameworks develops an integrated model incorporating theories, including theory planned Rosenberg's attitude model, value–attitude–behavior means‐end model. A newly conceptual framework been proposed that highlights roles perceived values, product instrumentality, value importance shaping maintaining behaviors over long term. Key findings emphasize aligning with consumers' continuously changing motivations goals foster loyalty purchases products. contributes bridging gaps, exploring dynamics extending existing models account for purchase Practical implications marketers include strategies improve consumers address their long‐term goals, while policymakers can design interventions integrate behavioral insights. By advancing our understanding patterns, offers foundation encouraging promoting broader sustainability objectives.

Language: Английский

Citations

0
Assessing the Impact of Social Media on Family Business Performance: The Case of Small Wineries in Split-Dalmatia County DOI Creative Commons
Marina Lovrinčević, Vlatka Škokić, Ivana Bilić

et al.

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(6), P. 197 - 197

Published: May 23, 2025

This study explores how small family wineries in the Croatian Split-Dalmatia County integrate social media into their marketing and business strategies, focusing on interplay between tradition, identity, digital innovation. Utilising a qualitative methodology, semi-structured interviews were conducted with winery owners to explore use of platforms, sales distribution perceptions Croatia’s EU membership. The results show that media, particularly Facebook Instagram, serve as highly personalised, low-cost tools, predominantly managed by younger members used convey authenticity, heritage, local identity. Despite limited resources professional expertise, these take an intuitive, do-it-yourself approach rely direct customer relationships, storytelling, experiential offerings drive loyalty. While membership is generally seen beneficial for tourism funding opportunities, bureaucratic complexity remains significant obstacle. highlights importance leveraging cultural heritage content emphasises need targeted policy support improve competencies reduce administrative barriers. These findings contribute deeper understanding family-run SMEs can gain sustain competitive advantage blending tradition practices rapidly evolving environment.

Language: Английский

Citations

0
Re-evaluating beauty: Attitudes and perceptions of eco-friendly packaging in beauty care products - A systematic review DOI

Alexia Del Greco,

Marco Bani, Giulia Rampoldi

et al.

Sustainable Production and Consumption, Journal Year: 2024, Volume and Issue: 52, P. 458 - 468

Published: Nov. 15, 2024

Language: Английский

Citations

0
EXPLORING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING FOR PARTICIPATION BANKS IN TURKEY DOI
İbrahim Alkara

Nişantaşı üniversitesi sosyal bilimler dergisi/Nişantaşı Üniversitesi sosyal bilimler dergisi, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 12, 2024

Nowadays, where digitalization and social media are used effectively in almost every sector, especially marketing promotional activities, banks, like other businesses, can make use of to announce their products services both corporate individual customers quickly, easily very cheaply. Especially the intense by young middle age population has made this channel attractive for businesses they have started profiles as an advertising CRM tool. In study, posts 6 participation banks our country from Instagram accounts examined with help content analysis. Within scope purposeful sampling, 173 covering first 2 months year were detail sharing themes determined. When examined; among remarkable findings, promotion services, special day commemoration content, sustainability (posts regarding environmental, economic dimensions) explaining digital developed attract attention. These categorized "informative” “entertaining" themed content. It been observed that original video contents, those involving banks' own personnel, receive much more interaction followers. messages follower comments, complaint contents responded quickly.

Language: Английский

Citations

0