An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation

Sustainability, Journal Year: 2025, Volume and Issue: 17(4), P. 1422 - 1422

Published: Feb. 9, 2025

Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars different fields tourism, but relevant research on normative activation and formation process TPEB geotourism lacking. Given complexity behavioral causes norm activation, this study grounded multiple theories, including model (NAM), reasoning theory (BRT), theory, to illustrate geotourism. The Zhangye National Geopark, which located Gansu Province, China, was chosen as case for study. In total, 502 valid survey responses were utilized data analysis using partial least squares structural equation modeling (PLS-SEM) fuzzy set qualitative comparative (fsQCA). PLS-SEM results showed that tourist intention behaviors linearly affected by moral norms, attitude, social perceived control, are key components NAM BRT. fsQCA identified six causal recipes influence behaviors, confirming principle theory. Among these, environmental awareness, anticipated emotion pride, norms considered core variables. These findings provide significant management guidance strategies protection geoparks

Language: Английский

Determinants of hospitality and tourism employees’ green behaviors: a deeper insight into the application of behavioral reasoning theory

Journal of Hospitality and Tourism Insights, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 30, 2024

Purpose The hospitality and tourism industry strives to enhance its corporate image speed up recovery from the effects of COVID-19 pandemic. Since employees are service providers practitioners a company’s philosophy, it is vital determine whether their work performance conducive sustainability. This study investigated employees’ green behaviors in industries using behavioral reasoning theory (BRT). Design/methodology/approach performed fuzzy-set qualitative comparative analysis (fsQCA) necessary condition (NCA) evaluate formation approach intentions for at work. Findings fsQCA NCA results revealed complex causal recipes high-level low-level predicted that there no single condition. Practical implications research findings have significant managerial enhancing approaches practices workplace promoting existing hotel products. Originality/value established theoretical basis managers activate behaviors, providing references scholars investigate industry.

Language: Английский