Consumers’ Perceptions and Behaviors Regarding Honey Purchases and Expectations on Traceability and Sustainability in Italy DOI Open Access
Giulia Mascarello, Anna Pinto, Stefania Crovato

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(20), P. 8846 - 8846

Published: Oct. 12, 2024

Traceability is a cornerstone of sustainable honey production and consumption. Honey fraud lack traceability have been recently highlighted by the European Commission. Innovative systems aimed at guaranteeing food safety ’from farm to fork’ improved controls are highly recommended. Within framework BPRACTICES project, part Union’s Horizon 2020 research innovation program, ERA-Net SusAn initiative—focused on Sustainable Animal Production Systems—an advanced system has developed. This utilizes QR code radio-frequency identification (RFID) technology, along with user-friendly web application, facilitate direct interactions between producers consumers. Despite existing research, studies information needs Italian consumers regarding its remain limited. Understanding these vital for creating effective communication strategies that enhance consumer satisfaction trust. study aims identify consumers’ during purchasing consumption decisions. To explore perceptions, behaviors, expectations, honey, we employed diverse social methodologies, including quantitative online survey, paper-and-pencil interviews, focus groups. The results this indicate robust demand more honey’s origin, processes, beekeeping practices, aligning recent EU Directive 2024/1438, which mandates clear labeling. would be willing pay premium offers detailed about practices transparency. positive reception technology suggests growing openness digital tools transparency access information. Ultimately, emphasizes need sector adopt improve systems, actively engage foster trust ensure long-term viability in market. By addressing needs, can align itself increasing quality, sustainability,

Language: Английский

Consumers’ Perceptions and Behaviors Regarding Honey Purchases and Expectations on Traceability and Sustainability in Italy DOI Open Access
Giulia Mascarello, Anna Pinto, Stefania Crovato

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(20), P. 8846 - 8846

Published: Oct. 12, 2024

Traceability is a cornerstone of sustainable honey production and consumption. Honey fraud lack traceability have been recently highlighted by the European Commission. Innovative systems aimed at guaranteeing food safety ’from farm to fork’ improved controls are highly recommended. Within framework BPRACTICES project, part Union’s Horizon 2020 research innovation program, ERA-Net SusAn initiative—focused on Sustainable Animal Production Systems—an advanced system has developed. This utilizes QR code radio-frequency identification (RFID) technology, along with user-friendly web application, facilitate direct interactions between producers consumers. Despite existing research, studies information needs Italian consumers regarding its remain limited. Understanding these vital for creating effective communication strategies that enhance consumer satisfaction trust. study aims identify consumers’ during purchasing consumption decisions. To explore perceptions, behaviors, expectations, honey, we employed diverse social methodologies, including quantitative online survey, paper-and-pencil interviews, focus groups. The results this indicate robust demand more honey’s origin, processes, beekeeping practices, aligning recent EU Directive 2024/1438, which mandates clear labeling. would be willing pay premium offers detailed about practices transparency. positive reception technology suggests growing openness digital tools transparency access information. Ultimately, emphasizes need sector adopt improve systems, actively engage foster trust ensure long-term viability in market. By addressing needs, can align itself increasing quality, sustainability,

Language: Английский

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