Leveraging Innovation Capability and Organizational Resilience for Business Sustainability Among Small and Medium Enterprises: A PLS-SEM Approach

Sustainability, Journal Year: 2024, Volume and Issue: 16(21), P. 9201 - 9201

Published: Oct. 23, 2024

The purpose of this study is to investigate the effect innovation capability on business sustainability in Nigerian small and medium-sized enterprises (SMEs), as well consider effects organizational resilience, sustainable competitive advantage, environmental dynamism mediators succession. A quantitative approach was adopted collect data from 401 employees SMEs Lagos Metropolitan Area Nigeria. We conducted analysis collected using partial least squares (PLS-SEM). This research establishes that capabilities are beneficial for ensuring sustainability. findings further corroborate importance advantage Finally, results show important helping owners sustain their businesses increase capabilities. Similarly, indirect paths also showed resilience organizations, like SMEs, play a role paradigm. However, can benefit study’s by crafting strategies adapt more quickly changing market dynamics capitalize emerging possibilities. way, may take necessary measures stay ahead competition while guaranteeing Even though heuristic model emphasizes originality, current how successfully link innovative capacity build dynamic environments sparse.

Language: Английский

The Role of Green Consumer Brand Engagement in Shaping Brand Loyalty Through Digital Marketing in the Hotel Industry

Sustainability, Journal Year: 2024, Volume and Issue: 16(23), P. 10410 - 10410

Published: Nov. 27, 2024

This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement loyalty in Nigeria’s five-star hotel industry. advances relationship social exchange theory by demonstrating credibility foster engagement, ultimately boosting loyalty. The analysis, based on responses from 304 guests, reveals a strong positive between each element which subsequently enhances Our findings demonstrate that serves as mediator characteristics loyalty, emphasizing with environmental values plays crucial role fostering the luxury sector. These insights inform strategies aimed at maximizing sustainable providing foundation for loyalty-driven practices within hospitality.

Language: Английский

Correction: Khairy et al. Catalyzing Green Work Engagement in Hotel Businesses: Leveraging Artificial Intelligence. Sustainability 2024, 16, 7102

Sustainability, Journal Year: 2024, Volume and Issue: 16(18), P. 7914 - 7914

Published: Sept. 11, 2024

The authors would like to make the following correction published paper [...]

Language: Английский