GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING DOI Creative Commons
Ahmed H. Alsharif, Salmi Mohd Isa, Lina Pilelienė

et al.

Baltic Journal of Economic Studies, Journal Year: 2024, Volume and Issue: 10(5), P. 1 - 19

Published: Dec. 30, 2024

This study employs a comprehensive bibliometric analysis, adhering to the PRISMA protocol, systematically review and map global academic trends in neuroimaging tools for neuromarketing research. Utilising data from Scopus database spanning January 2007 July 2023, 104 documents were subjected revealing discernible upward trajectory publications. The findings revealed that United States emerges as predominant contributor, with 19 papers, while influential authors such Balconi, M., most-cited article, "The Neural Mechanisms Underlying Influence of Pavlovian Cues on Human Decision Making," signify pivotal contributions field. A keyword analysis reveals prominence key themes, including "emotion," "attention," "advertising," offering valuable theoretical insights into field journal Frontiers Neuroscience is identified most productive, 11 papers published. offers current landscape neuromarketing, well providing foundation future research directions. implications these extend advancements, which provide guidance researchers refining frameworks strategic decision-making use neuroscientific approaches effective marketing strategies.

Language: Английский

AI-Enhanced Strategies to Ensure New Sustainable Destination Tourism Trends Among the 27 European Union Member States DOI Open Access
Micaela Pinho, Fátima Leal

Sustainability, Journal Year: 2024, Volume and Issue: 16(22), P. 9844 - 9844

Published: Nov. 12, 2024

The United Nations 2030 Agenda defines the priorities and aspirations for global development based on seventeen ambitious sustainable goals encompassing economic, environmental, social dimensions. Tourism plays a vital role in list of actions people planet. While tourism industry drives economic growth, its environmental impact is equally high. Sustainable aims to reduce damage caused by industry, protect communities, guarantee industry’s long-term future. These changes require tourists’ collective concerted effort. question arises whether tourists are willing be more demanding about sustainability when looking destination. This study uses artificial intelligence classify new trend European citizens’ search destinations generate intelligent recommendations. Using data from Flash Eurobarometer 499, we use tree-based algorithm, random forest, obtain citizens classification systems supported machine learning. system explores predisposition contribute three pillars choosing destination visit gender, age, region living. We found that place little emphasis pillar. they care preserving environment, this competes with cultural offerings availability activities at Additionally, willingness varies region.

Language: Английский

Citations

0
GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING DOI Creative Commons
Ahmed H. Alsharif, Salmi Mohd Isa, Lina Pilelienė

et al.

Baltic Journal of Economic Studies, Journal Year: 2024, Volume and Issue: 10(5), P. 1 - 19

Published: Dec. 30, 2024

This study employs a comprehensive bibliometric analysis, adhering to the PRISMA protocol, systematically review and map global academic trends in neuroimaging tools for neuromarketing research. Utilising data from Scopus database spanning January 2007 July 2023, 104 documents were subjected revealing discernible upward trajectory publications. The findings revealed that United States emerges as predominant contributor, with 19 papers, while influential authors such Balconi, M., most-cited article, "The Neural Mechanisms Underlying Influence of Pavlovian Cues on Human Decision Making," signify pivotal contributions field. A keyword analysis reveals prominence key themes, including "emotion," "attention," "advertising," offering valuable theoretical insights into field journal Frontiers Neuroscience is identified most productive, 11 papers published. offers current landscape neuromarketing, well providing foundation future research directions. implications these extend advancements, which provide guidance researchers refining frameworks strategic decision-making use neuroscientific approaches effective marketing strategies.

Language: Английский

Citations

0