Determinants of Green Purchase Intentions in the Air Travel Industry DOI
Nadjim Mkedder

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 253 - 286

Published: Dec. 13, 2024

The air travel industry, a major contributor to greenhouse gas emissions, has increasingly prioritized environmental concerns in its operations and marketing efforts. This chapter examines the factors influencing green purchase intentions among passengers of airlines industry using Necessary Condition Analysis (NCA) approach. Data was collected from 221 Algerian via structured questionnaire. findings reveal that perceived value, concern, knowledge, attitude are all crucial shaping purchasing airline sector. These insights valuable for managers aiming develop strategies effectively stimulate industry. Academically, this offers robust methodology through necessity logic explore consumer behavior with greater accuracy.

Language: Английский

Exploring Chinese Consumers’ Attitudes Towards Pet Nutritional Products and Their Continuous Purchase Intentions: A Dual-Phase Analysis Using SEM and ANN DOI Creative Commons

Jiexiang Jin,

Binbin Yang

Behavioral Sciences, Journal Year: 2025, Volume and Issue: 15(3), P. 255 - 255

Published: Feb. 23, 2025

As the role of pets evolves, they are increasingly regarded as members family. Although incapable making independent decisions, become unique consumer groups through purchases specific products and services made by their owners. In China, pet economy has developed into a novel economic sector. With growing concern for health, demand nutritional continues to rise. This study aims explore Chinese consumers’ attitudes intentions towards in this burgeoning market. A survey was carried out on 600 consumers who had purchased 2024. two-stage analysis using structural equation modeling artificial neural network examined correlation within research model across 506 samples. The results indicate that perceived benefits, severity, susceptibility, health consciousness positively influence products, while barriers, risks, risks negatively impact attitudes. significantly enhance continuous purchase intentions. lays an essential groundwork advancing food refining marketing approaches, conducting future research.

Language: Английский

Citations

0
Determinants of Green Purchase Intentions in the Air Travel Industry DOI
Nadjim Mkedder

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 253 - 286

Published: Dec. 13, 2024

The air travel industry, a major contributor to greenhouse gas emissions, has increasingly prioritized environmental concerns in its operations and marketing efforts. This chapter examines the factors influencing green purchase intentions among passengers of airlines industry using Necessary Condition Analysis (NCA) approach. Data was collected from 221 Algerian via structured questionnaire. findings reveal that perceived value, concern, knowledge, attitude are all crucial shaping purchasing airline sector. These insights valuable for managers aiming develop strategies effectively stimulate industry. Academically, this offers robust methodology through necessity logic explore consumer behavior with greater accuracy.

Language: Английский

Citations

0