Journal of Tourism Futures, Journal Year: 2025, Volume and Issue: unknown
Published: Feb. 19, 2025
Purpose Coastal and marine tourism (CMT) is facing environmental challenges that may prove critical in the near future. A shift towards sustainable approaches required. Investigating approach of today’s youth, who represent an important segment general tourist populations, can foster this change. The aim study to investigate knowledge, opinions, attitudes behaviour among Italian Gen Z relation coastal environments sustainability CMT perform a segmentation young people’s profiles. Design/methodology/approach survey 778 students was performed. Descriptive statistics, tests cluster analyses were applied. Findings Two-thirds participants are convinced activities interfere with protection environments. Likewise, they largely quality these could affect tourism. respondents’ mainly related issues litter single-use plastics. Gender area residence significantly knowledge topics, some their behavioural future perspectives. educational field significant for many phenomena. analysis detected five groups, ranging from distant profile one more interested whose members involved have strong attitude. Originality/value gives original contribution literature on generational cohorts perspectives scenarios
Language: Английский