Crisis Management and Customer Adaptation: Pathways to Adaptive Capacity and Resilience in Micro- and Small-Sized Enterprises DOI Open Access
Ali Saleh Alshebami

Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 3759 - 3759

Published: April 22, 2025

Micro- and small-sized enterprises (MSEs) play a key role in developing emerging countries’ economies. However, concerns remain about their resilience continuity, especially during periods of conflict crisis. To address this gap, research explores factors that enhance adaptive capacity (AC) entrepreneurial (ER) amongst MSEs. Data were collected from 301 micro- entrepreneurs operating different business activities using an online questionnaire on-site visits. Partial least squares–structural equation modeling was employed to analyze the data. Findings revealed crisis management preparedness (CMP) customer-centric adaptation (CCA) positively significantly influence AC, which, turn, affects ER. In addition, CMP CCA directly Moreover, AC partially mediates relationship between CMP, CCA, This study offers significant practical theoretical implications for policymakers making strategic action plans.

Language: Английский

Crisis Management and Customer Adaptation: Pathways to Adaptive Capacity and Resilience in Micro- and Small-Sized Enterprises DOI Open Access
Ali Saleh Alshebami

Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 3759 - 3759

Published: April 22, 2025

Micro- and small-sized enterprises (MSEs) play a key role in developing emerging countries’ economies. However, concerns remain about their resilience continuity, especially during periods of conflict crisis. To address this gap, research explores factors that enhance adaptive capacity (AC) entrepreneurial (ER) amongst MSEs. Data were collected from 301 micro- entrepreneurs operating different business activities using an online questionnaire on-site visits. Partial least squares–structural equation modeling was employed to analyze the data. Findings revealed crisis management preparedness (CMP) customer-centric adaptation (CCA) positively significantly influence AC, which, turn, affects ER. In addition, CMP CCA directly Moreover, AC partially mediates relationship between CMP, CCA, This study offers significant practical theoretical implications for policymakers making strategic action plans.

Language: Английский

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