Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective DOI
Pushpendu Chand, Pradeep Kumar Tarei

Journal of Business and Industrial Marketing, Journal Year: 2024, Volume and Issue: 39(11), P. 2325 - 2346

Published: Aug. 2, 2024

Purpose Despite IoT’s huge potential, enterprises’ ability to leverage it is their competitive advantage. Thus, differentiation primarily predicated on leveraging IoT toward customer needs. To examine the research gap, this study aims explore drivers of satisfaction and how they are affected by interaction between capabilities. Design/methodology/approach A mixed-method framework applied assess impact capabilities satisfaction. Based theoretical underpinning resource-based view dynamic capability, highlights importance in active resource allocation effective utilization. First, DEMATEL used capture interrelationship Further, each studied using CoCoSo method. Findings The findings enriched through complementarity resources a business-to-business-to-customer (B2B2C) scenario. authors expand from conventional business-to-business (B2B) or business-to-customer (B2C) scenario tri-nodal B2B2C relationship triangle. Practical implications findings, offer business transformation strategy for firms key areas IoT. can help management prioritize develop meaningfully increase metrics. Originality/value Building firm, an integrated decision-making model proposed. In addition, investigates product service unlocked This work be considered one leading attempts improve traditional dyadic (B2B B2C) structure triadic framework.

Language: Английский

Research on Risk Assessment of Enterprise Public Opinion in Cross Social Media Context and Sustainable Development Strategies DOI Open Access
Yan Shen,

Shuo Bian,

Xinping Song

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(4), P. 1700 - 1700

Published: Feb. 19, 2024

The integrated development of social media makes enterprise public opinion spread across multiple platforms. safety affects the sustainability and stability. risk assessment in a cross context sustainable strategies is researched to help enterprises governments better regulate improve their ability respond opinion. We established an index system context, model was by using combination entropy method, TOPSIS, grey relational analysis Fuzzy C-means method. research results show that, compared with single media, more comprehensive accurate. proposed our suitable for judgment can comprehensively accurately grasp situation management significance also discussed.

Language: Английский

Citations

1
Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective DOI
Pushpendu Chand, Pradeep Kumar Tarei

Journal of Business and Industrial Marketing, Journal Year: 2024, Volume and Issue: 39(11), P. 2325 - 2346

Published: Aug. 2, 2024

Purpose Despite IoT’s huge potential, enterprises’ ability to leverage it is their competitive advantage. Thus, differentiation primarily predicated on leveraging IoT toward customer needs. To examine the research gap, this study aims explore drivers of satisfaction and how they are affected by interaction between capabilities. Design/methodology/approach A mixed-method framework applied assess impact capabilities satisfaction. Based theoretical underpinning resource-based view dynamic capability, highlights importance in active resource allocation effective utilization. First, DEMATEL used capture interrelationship Further, each studied using CoCoSo method. Findings The findings enriched through complementarity resources a business-to-business-to-customer (B2B2C) scenario. authors expand from conventional business-to-business (B2B) or business-to-customer (B2C) scenario tri-nodal B2B2C relationship triangle. Practical implications findings, offer business transformation strategy for firms key areas IoT. can help management prioritize develop meaningfully increase metrics. Originality/value Building firm, an integrated decision-making model proposed. In addition, investigates product service unlocked This work be considered one leading attempts improve traditional dyadic (B2B B2C) structure triadic framework.

Language: Английский

Citations

1