The Impact of Digital Marketing on Promotion and Sustainable Tourism Development
Artan Veseli,
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Leureta Bytyqi,
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Petrit Hasanaj
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et al.
Tourism and Hospitality,
Journal Year:
2025,
Volume and Issue:
6(2), P. 56 - 56
Published: March 27, 2025
This
paper
aims
to
analyze
the
influence
of
digital
marketing
in
Kosovo’s
tourism
industry
from
three
key
perspectives:
consumers,
businesses,
and
experts
(IEs).
The
research
explores
how
influences
identification
tourist
destinations,
promotion
sustainable
development.
study
used
semi-structured
interviews
collect
primary
data
twenty-five
participants,
selected
through
non-probability
purposive
heterogeneous
sampling
techniques.
were
analyzed
qualitatively
using
a
thematic
analysis
approach,
encompassing
multi-step
coding
process
involving
categorization,
reduction,
display
findings
reveal
that
significantly
impacts
industry.
A
qualitative
confirms
media
is
crucial
for
consumers
identifying
destinations.
Tourism
businesses
utilize
channels
advertise
while
IEs
recognize
marketing’s
pivotal
role
fostering
growth.
sheds
light
on
not
only
supports
destinations
but
also
contributes
long-term
offers
practical
implications,
providing
valuable
insights
tourists
seeking
destination
information,
enhancing
engagement
with
tourists,
policymakers
aiming
develop
targeted,
strategies
leverage
trends.
Language: Английский
Development of Halal Tourism Villages Based on Local Culture and Sustainability
Sri Harini,
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Rita Rahmawati,
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Endang Silaningsih
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et al.
Tourism and Hospitality,
Journal Year:
2025,
Volume and Issue:
6(2), P. 55 - 55
Published: March 26, 2025
The
objectives
of
this
study
are,
firstly,
to
determine
the
impact
tourism
village
development
on
economic,
social,
cultural,
and
environmental
aspects
in
supporting
achievement
Sustainable
Development
Goals
(SDGs)
and,
secondly,
formulate
a
halal,
local
culture-based,
sustainable
model.
research
method
was
qualitative
quantitative.
Survey
data
were
collected
using
questionnaires
interviews.
analyzed
difference
test
before
after
village.
Based
analysis,
significant
differences
existed
Benteng
Ciampea
Bogor
Regency,
Indonesia.
Many
studies
have
examined
aspects.
However,
no
comprehensive
has
been
conducted
that
is
supported
by
empirical
data.
Most
partially
not
linked
SDGs.
SDGs
issue
distinguishes
from
previous
developing
halal
villages.
Language: Английский