Marketing Education Review,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 21
Published: Nov. 14, 2024
To
better
understand
the
marketing
education
discipline,
this
research
uses
an
eleven-year
(2013–2023)
systematic
bibliographic
content
analysis
of
teaching
and
pedagogy
paper
topics
that
are
part
Society
for
Marketing
Advances
(SMA)
Annual
Conference
Proceedings.
Since
many
educators
present
works
in
progress
at
conferences
before
submission
to
a
journal,
analytical
approach
allows
researchers
what
academics
believe
most
relevant
over
past
decade.
Using
semi-automated
each
proceeding
focusing
on
topics,
eight
distinct
were
found.
These
potential
new,
emerging
discussed.
Implications
field
areas
future
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(15), P. 12009 - 12009
Published: Aug. 4, 2023
The
digital
economy
system
is
an
essential
driving
force
that
promotes
the
development
of
sports
industry,
aligning
with
Sustainable
Development
Goals
(SDGs),
including
Goal
9
(Industry,
Innovation,
and
Infrastructure),
8
(Decent
Work
Economic
Growth),
11
(Sustainable
Cities
Communities).
This
paper
aims
to
provide
a
comprehensive
understanding
roles
in
enhancing
sustainable
high-quality
industry
China.
study
utilizes
panel
data
from
17
provinces
China,
spanning
period
2014
2020.
level
both
China’s
calculated
using
entropy
method.
To
examine
empirical
relationship
between
industry’s
development,
this
employs
benchmark
regression,
mediation
models,
spatial
analysis
conducts
robustness
tests.
findings
indicate
not
only
directly
significantly
contributes
but
also
drives
it
indirectly
through
transformative
effects
technological
innovation.
reveals
impacts
on
exhibit
nonlinear
characteristics,
initial
rapid
growth
followed
by
diminishing
rate
spillover
effects.
By
recognizing
dynamic
relationship,
stakeholders
could
better
strategize
allocate
resources
their
efforts
achieve
SDGs.
advance
contribute
SDGs,
crucial
accelerate
construction
infrastructure
nurture
diverse
pool
talent
science
technology,
develop
region-specific
strategies
consider
sustainability
inclusivity.
Sustainable Development,
Journal Year:
2024,
Volume and Issue:
32(5), P. 5797 - 5811
Published: April 12, 2024
Abstract
Digital
technology,
including
advancements
in
artificial
intelligence,
the
Internet
of
Things,
and
data
analytics,
has
potential
to
revolutionize
tackling
problem
carbon
dioxide
emissions
achieving
sustainable
development.
The
paper
aims
at
checking
nature
impact
digital
technology
development
on
reduction
for
EU
countries
2013–2020.
study
applies
following
methods:
entropy
methods,
panel‐corrected
standard
error,
feasible
generalized
least
squares.
index
enabled
classification
all
into
two
distinct
groups:
High
Technology
Development
Moderate/Lower
Development.
findings
confirm
that
a
significant
decreasing
emissions.
In
first
stage,
growth
causes
faster
decrease
However,
beyond
certain
threshold,
further
improvement
results
diminishing
marginal
benefits
CO2
reduction.
Thus,
government
should
catalyze
extension
technologies
among
sectors
levels.
addition,
it
requires
enhancing
literacy
society
local
authorities.
Central European Business Review,
Journal Year:
2024,
Volume and Issue:
13(4), P. 83 - 101
Published: May 3, 2024
Global
dynamics,
including
globalization,
resource
mobility,
and
capital
flow,
have
profoundly
transformed
countries'
long-term
development
policies
shaped
migrants'
motivations.
Beyond
traditional
socioeconomic
considerations,
migrants
prioritize
a
country's
global
brand
image,
extending
beyond
economics
to
cultural,
social,
environmental
factors.
The
paper
aims
test
the
hypothesis
positing
statistically
significant
correlation
between
net
migration
index
perceptions
of
by
external
stakeholders.
study
applies
ANOVA
check
research
hypothesis.
object
investigation
is
EU
countries
for
2000
2020.
testing
results
highlight
influence
on
processes,
serving
as
either
catalyst
or
inhibitor.
emphasizes
need
align
national
with
effective
branding
strategies
capitalize
positive
image
attract
intellectual
capital.
Policymakers
should
recognize
impact
perception
patterns
consider
sustainable
practices
enhance
overall
attractiveness.
Implications
Central
European
audience:
For
audience,
suggests
that
fostering
crucial
in
attracting
skilled
integrating
into
their
competitiveness
address
demographic
challenges
through
attraction
qualified
professionals.
strategically
diverse
array
leveraging
unique
historical
cultural
heritage,
emphasizing
achievements
democracy
human
rights,
maintaining
an
affordable
yet
high
standard
living,
capitalizing
pivotal
economic
position,
showcasing
both
contemporary
contributions,
thereby
creating
compelling
narrative
sustained
growth
enrichment.
Revista Galega de Economía,
Journal Year:
2025,
Volume and Issue:
unknown, P. 10108 - 10108
Published: April 11, 2025
La
inteligencia
artificial,
la
analítica
de
datos
y
el
big
data
ganan
terreno
en
casi
todas
las
áreas
del
mundo
empresarial.
Sin
embargo,
todavía
no
es
totalmente
claro
cómo
estas
herramientas
están
transformando
prácticas
márketing
publicidad.
Tampoco
hay
una
comprensión
profunda
se
siendo
utilizadas
segmentación.
Por
esta
razón,
realizó
revisión
sistemática
literatura,
cual
rastrearon
122
artículos
científicos
provenientes
bases
Scopus,
publicados
entre
2018
2023.
Se
ha
descubierto
que
impactan
principalmente
sobre
los
procesos
mejora
continua,
pero
aclaran
lo
hacen
estrategia
Así
mismo,
ejercicios
segmentación
construyen,
principalmente,
información
comportamental
clientes
consumidores,
ignorando
otras
variables
como
psicográfica.
E3S Web of Conferences,
Journal Year:
2023,
Volume and Issue:
456, P. 05002 - 05002
Published: Jan. 1, 2023
In
recent
years,
there
has
been
a
radical
transformation
of
the
marketing
concept
in
direction
an
individual
approach
to
client.
At
same
time,
it
must
be
emphasized
that
these
issues
are
becoming
especially
relevant
digital
era,
which
significantly
affects
logistics
management
companies,
tools
for
formation
strategies,
sales
policy,
and
channels.
view
this,
purpose
this
paper
is
theoretical
justification
development
scientific
methodological
provisions
improving
organizational
economic
mechanism
customer
relationship
under
era
transformations.
To
achieve
aim
research,
following
methods
were
used:
analysis,
synthesis,
comparison,
classification,
expert
survey,
statistical
structural
logical
generalization.
The
article
specifies
content
concepts
“customer
service”,
“logistics
“loyalty”,
interaction”,
experience”,
management”.
Modern
problems
system
implementation
information
communication
technologies
European
countries
have
identified.
key
barriers
restraining
identified
conventionally
classified
into
7
groups:
political,
financial
economic,
market,
marketing,
organizational,
personnel,
informational.
It
proven
elimination
requires
managing
relationships
with
consumers,
should
based
on
qualitatively
new
principles,
approaches
conditions
digitalization.
expediency
applying
comprehensive
substantiated.
Revista de Gestão Social e Ambiental,
Journal Year:
2024,
Volume and Issue:
18(9), P. e06535 - e06535
Published: April 30, 2024
Purpose:
The
manufacturing
industry
has
been
at
the
cutting-edge
of
technology
advancements,
which
Objectives:
objective
this
research
is
to
examine
digital
transformation
within
oil
and
gas
industry,
focusing
on
transition
renewable
energy
sources
role
innovative
technologies.
It
aims
explore
how
transforms
operational
strategies
importance
data
utilization,
brand
recognition,
ethical
practices
in
process.
Methods:
This
study
employs
a
qualitative
investigation
methodology
delve
into
sector.
Through
interviews
with
decision-makers,
gathers
insights
challenges
opportunities
faced
by
firms
adopting
solutions
strategies.
Results:
findings
highlight
transformative
nature
industry.
They
underscore
significance
managing
internal
external
boundaries
during
Key
factors
such
as
emerge
crucial
for
successful
transformation.
provides
empirically
grounded
directions
developing
frameworks
guide
Conclusion:
In
conclusion,
contributes
understanding
By
shedding
light
inherent
solutions,
facilitate
sustainable
development
enhance
innovation
potential
landscape.
offer
valuable
navigating
complexities
pave
way
future
area.
Virtual Economics,
Journal Year:
2024,
Volume and Issue:
7(2)
Published: June 22, 2024
This
paper
delves
into
the
integration
of
empirical
findings
and
theoretical
insights
Business
Model
Canvas
within
M&A
Matchmaking
Platform
for
Middle
Europe,
aiming
to
enhance
process
streamlining,
risk
identification,
shareholder
communication.
Utilizing
Proto-Persona
analysis,
representative
user
personas
are
crafted
understand
customer
requirements
mergers
acquisitions.
The
platform
addresses
absence
digital
solutions
tailored
users
in
Central
Europe.
Data
mining
internal
document
analysis
inform
interpretation
benefits
platform.
Visualizations
integrate
Product
Market
Fit
enrich
platform's
value
proposition,
revenue
streams,
cost
structure.
Service
design
enhancements
streamline
operations,
following
Lean
principles.
Scientific
methods,
including
ecosystem
mapping,
trend
Proto-Persona,
Proto-User
Journey
analyses,
development
refinement.
Targeted
campaigns
Deloitte
marketing
initiatives
drive
seller
awareness
acquisition.
Sellers
visit
evaluation,
create
detailed
profiles,
make
decisions,
negotiate
contracts,
reflect
on
their
experience.
Positive
experiences
foster
loyalty
recommendations,
contributing
platform’s
sustainability
development.
Awareness
interest
among
potential
buyers
generated
through
targeted
marketing,
leading
informed
selections,
profile
creation,
decision-making,
agreements,
feedback.
facilitates
efficient
acquisitions
advanced
algorithms
data
creating
business
opportunities
aligned
with
market
trends.
It
offers
an
intuitive
interface
interaction,
negotiation,
enhancing
efficiency
reducing
complexity.
Suggestions
personalized
matchmaking,
comprehensive
transparent
communication
channels
aim
further
improve
effectiveness.
