Technology and Creativity: How AI Is Changing Work in the Media Industry
Slavka Pitoňáková,
No information about this author
Dávid Pál,
No information about this author
Matúš Kubala
No information about this author
et al.
Communication Today,
Journal Year:
2025,
Volume and Issue:
unknown, P. 64 - 77
Published: April 13, 2025
The
digital
transformation
of
the
media
industry
brings
new
challenges
and
opportunities,
with
AI
becoming
an
integral
part
creative,
analytical
distribution
processes.
This
article
explores
how
is
shaping
industry,
particularly
in
context
supporting
creative
work,
automation
personalisation
content,
as
well
precision
targeting
marketing
political
communications.
It
analyses
historical
development
media,
its
current
applications
trends,
focusing
on
cases
where
complementing
human
creativity
rather
than
replacing
it.
Particular
attention
paid
to
use
news
reporting,
strategies.
also
discusses
ethical
legal
issues,
particular
issue
trustworthiness
AI-generated
regulation
misinformation,
copyright
protection.
Methodologically,
uses
method
qualitative
synthesis
brief
case
studies
order
describe
specific
various
segments
production
distribution.
provides
predictions
for
future
respecting
highly
dynamic
nature
this
technology,
which
naturally
implies
that
certain
findings
may
already
be
partially
surpassed
by
time
publication
study.
Language: Английский
AI-Generated Images in Digital Media: A Comparative Analysis of News and Technology Websites
European Journal Of Media Art & Photography,
Journal Year:
2025,
Volume and Issue:
13(1), P. 118 - 125
Published: April 30, 2025
This
study
explores
the
integration
of
AI-generated
images
in
digital
media,
with
a
specific
focus
on
Slovak
news
and
technology
websites.
It
examines
extent
to
which
AI-created
visuals
are
used
articles
covering
artificial
intelligence-related
topics.
The
research
selects
three
leading
websites
from
both
categories
analyzes
published
October,
November,
December
2024.
These
identified
through
keywords
such
as
“artificial
intelligence,”
“Gemini,”
“Copilot,”
“ChatGPT,”
“machine
learning.”
A
key
aspect
is
determining
whether
lead
accompanying
these
were
generated
using
AI
tools
like
Midjourney.
employs
comparative
analysis
highlight
potential
differences
prevalence
application
across
platforms.
hypothesized
that
websites,
due
their
innovation,
more
likely
embrace
imagery,
whereas
may
rely
traditional
or
stock
photography
preserve
journalistic
integrity
audience
trust.
also
ethical,
professional,
aesthetic
implications
incorporating
into
journalism.
assesses
how
influence
storytelling,
perception,
broader
representation
AI-related
themes.
By
highlighting
role
visual
content
creation,
this
contributes
deeper
understanding
AI’s
impact
modern
media
practices.
findings
offer
valuable
insights
for
journalists,
editors,
organizations,
emphasizing
need
responsible
transparent
use
imagery
environments.
Language: Английский