Innovation in Smart Marketing: The Role of Technopreneurs in Driving Educational Improvement

Aptisi Transactions On Technopreneurship (ATT), Journal Year: 2023, Volume and Issue: 5(3), P. 305 - 318

Published: Nov. 28, 2023

This study explores the influence of marketing strategies, technology utilization, inclusive education policies, and collaboration with industry sector on positive image educational institutions. Employing SmartPLS approach statistical analysis, findings indicate that responsive effective partnerships significantly impact institution's in education. In this research, it was found market-responsive strategies affect institutional (T-statistics: 13.197), followed by utilization playing a crucial role building 11.735). Inclusive policies also have significant enhancing (Inclusive Education Policy - Positive Image, T-statistics: 5.928; Collaboration Industry Sector 8.834). The research results affirm importance implementing adaptive advanced constructing institutions eyes public. By strengthening these factors, opportunity to meet stakeholders' expectations regarding provided services. contributes understanding factors influencing reputation provides strategic guidance for developing towards more ad aptive direction.

Language: Английский

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Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Aptisi Transactions On Technopreneurship (ATT), Journal Year: 2023, Volume and Issue: 5(3), P. 278 - 290

Published: Nov. 29, 2023

The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use platforms, customer engagement, operational efficiency through digitalization contribute entrepreneurial success is still limited. This study aims analyze impact platform usage, in context success. primary goal identify measure extent which these three variables era. research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. approach was chosen due its capability handling complex models exploratory data. Data collected from an online survey completed by actively platforms businesses. sample consists 300 respondents representing various industry sectors business sizes. study's findings indicate that significantly enhances engagement efficiency. Digital plays vital role building loyalty trust, further influences Operational also contributes increasing productivity reducing costs. Overall, this provides empirical evidence effective integration technologies key

Language: Английский

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Unraveling the Impact of Self-Efficacy, Computer Anxiety, Trait Anxiety, and Cognitive Distortions on Learning Mind Your Own Business: The Student Perspective

Aptisi Transactions On Technopreneurship (ATT), Journal Year: 2024, Volume and Issue: 6(1), P. 29 - 40

Published: March 31, 2024

The purpose of this study was to determine the effect self-efficacy, computer anxiety, trait and cognitive distortions on student interest in learning Mind Your Own Business (MYOB). This research is a quantitative using raw data obtained from questionnaires analysis used multiple linear regression collection techniques form study. were analyzed by f-test, t-test, analysis. results showed that partially self-efficacy variable affected students' MYOB, anxiety had an MYOB. practical implication important ensure students have good low levels, no deviations them.

Language: Английский

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The Influence of Budget Goal Clarity and Organizational Commitment on Budget Performance: Evidence from Kupang Regency, Indonesia

Journal of Ecohumanism, Journal Year: 2024, Volume and Issue: 3(8)

Published: Dec. 11, 2024

The purpose of this research is to examine the impact budget clear clarity and organizational commitment on performance in Kupang Regency, Indonesia. Data from 80 people participating local government management were collected analyzed using structural equation modeling (SEM). data show that goal has no meaningful effect performance, however a statistically significant impact. These findings highlight importance improving outcomes, implying governments should prioritize employee engagement through effective techniques assistance. In contrast, negligible influence emphasizes need for more into mechanisms by which goals can contribute performance. This study adds our understanding drivers offers practical recommendations financial procedures government. Future look other aspects including leadership styles, communication effectiveness, staff involvement as potential mediators or moderators relationship between objective

Language: Английский

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Mapping research landscape of emerging technology in the accounting field: a bibliometric analysis

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Sept. 27, 2024

Language: Английский

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