Ethical Sales Behavior Influencing Trust, Loyalty, Green Experience, and Satisfaction in UAE Public Entrepreneur Firms

Aptisi Transactions On Technopreneurship (ATT), Journal Year: 2024, Volume and Issue: 6(2), P. 149 - 168

Published: July 10, 2024

Customer satisfaction (CST) is a critical focus for both public and private organizations due to its significant impact on business success. In this context, ethical sales behavior, perceived trust, customer loyalty, green experience are identified as key factors influencing CST. This study aims examine the relationships among these variables within sector in UAE. Primary data were collected from 224 respondents using structured questionnaire. The analysis was conducted utilizing descriptive statistics, multivariate assumptions, two-step approach that included measurement structural models. Structural equation modeling techniques employed test between variables, grounded Resource-Based View (RBV) expectation confirmation theory. findings reveal significantly positively firms However, behavior did not demonstrate direct effect satisfaction. These results provide valuable insights policymakers administrative representatives UAE sector. To enhance satisfaction, it recommended prioritize building trust loyalty while integrating practices into their operations. Although does directly affect remains crucial loyalty. underscores importance of driving offers practical recommendations aiming improve service quality relations.

Language: Английский

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Moderating Effect Of Employee Service Quality And Mediating Impact Of Experiential Marketing in UAE Entrepreneurial Sector

Aptisi Transactions On Technopreneurship (ATT), Journal Year: 2024, Volume and Issue: 6(2), P. 285 - 299

Published: July 23, 2024

Considersing the organizational success, employees performance has been accepted as among fundamental role players. However, several factors like abusive supervision, job stress, turnover intention, and agile leadership have most critical determinants of such outcomes. The objective this research is to investigate moderating effect perceived support on relationships between with employee in public firms UAE. A valid sample 211 respondents from sector UAE collected. present study applies measurement model structural assessment using Smart PLS version 4.0. findings confirm presence internal consistency reliability, convergent validity, discriminant validity latent constructs when examined through their relative items. Moreover, equation modelling reveals that there a significant impact leadership, stress Additionally, state relationship performance, supervision respectively. Based upon given findings, policy implications also suggested for policymakers specifically at

Language: Английский

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Leveraging SmartPLS and AI for Educational Model Optimization

Published: Aug. 7, 2024

Language: Английский

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OBH X Positioning Strategy Based on Perceptual Mapping and SWOT Analysis

IAIC Transactions on Sustainable Digital Innovation (ITSDI), Journal Year: 2024, Volume and Issue: 6(1), P. 1 - 9

Published: Aug. 31, 2024

This study aims to describe the right OBH X marketing positioning strategy for pharmaceutical industry. uses a quantitative method. The data sources used in this are consumers who have consumed at least three brands of cough medicine, product managers and internal company data. collection technique is form questionnaire distributed 150 respondents 3 different regions. analysis was carried out multidimensional SWOT analysis. Multidimensionality see brand's position against competitors. Meanwhile, identify factors that can be as strategy. Based on results research, applied increase sales region A by reducing side effects, adding flavor variants maintaining efficacy variant X. Region B products cannot evaluated because there gap predetermined attributes. C, still competing with other products. C using glass bottles, making articles publishing about advantages bottle packaging Indonesia.

Language: Английский

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The Influence of Leadership Dynamics and Workplace Stress on Employee Performance in the Entrepreneurial Sector and the Moderating Role of Organizational Support

Aptisi Transactions On Technopreneurship (ATT), Journal Year: 2024, Volume and Issue: 6(3), P. 300 - 313

Published: July 24, 2024

Employee performance is crucial to the success of organizations, particularly in entrepreneurial sector. Various factors, such as abusive supervision, job stress, turnover intention, and agile leadership, play a significant role determining outcomes. This study aims evaluate how perceived organizational support moderates effects these factors on employee public firms UAE. Data were gathered from valid sample 211 respondents. The analysis employed measurement structural model assessments using Smart PLS version 4.0. results validated internal consistency reliability, convergent validity, discriminant validity latent constructs. Structural equation modeling indicated stress performance. Furthermore, was found significantly moderate relationships between leadership performance, supervision Based findings, several policy recommendations made for sector UAE, highlighting importance supportive practices enhancing within

Language: Английский

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