National Interests Priorities and Security, Journal Year: 2025, Volume and Issue: 21(1), P. 55 - 68
Published: Jan. 15, 2025
Subject. The article addresses the perfumery and cosmetics market development in Russia context of sanctions. Objectives. study aims to assess activities retailers Russian manufacturers cosmetic products. Methods. employs content analysis comparative analysis. Results. main advantage is ability scale up business automate workflows. Native advertising one most effective ways promote Competition between becoming increasingly fierce. Conclusions. Taking into account current data, it possible create a successful brand that will occupy its niche provide stable income long term.
Language: Английский