Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3485 - 3485
Published: April 14, 2025
This research examines how sustainability driven innovation and performance factors influence Nepali tourism-oriented small medium enterprises (SMEs) operating with limited resources. It investigates the relationships between entrepreneurial leadership (EL), network orientation (NO), (EO) by integrating Resource-Based View (RBV) Strategic Fit Theory. The study positions strategic flexibility (SF) as a moderator EL NO in shaping startup (SP), technological capabilities (TIC) acting mediator. EO plays critical role success, helping businesses overcome resource constraints adopt sustainable practices such green technologies energy-saving methods. Through TIC, SMEs convert orientations into competitive advantages, enabling them to address environmental social challenges. In Nepal’s fragmented tourism sector, do not directly affect organizational performance. However, findings confirm that SF’s adaptive capability bridges SP, underscoring adaptability key driver of growth. provides valuable insights entrepreneurship resource-scarce settings, highlighting strategies advancement for resilience long-term sustainability. To explain resource-constrained contexts, Nepal, achieve growth, integrates indicate play significant mediating moderating roles linking within fragile ecosystems. While previous has primarily focused on advanced economies, this demonstrates SF TIC mediate environments, offering practical implications development emerging markets.
Language: Английский