WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, Journal Year: 2025, Volume and Issue: 22, P. 644 - 663
Published: April 17, 2025
This research seeks to explore the connections among external innovation sources, integration of digital technologies, customer engagement, internal and their influence on perceived organizational agility market dynamics within emerging e-commerce. The method employed in this paper is systematic includes use well-developed structured questionnaires distributed e-commerce vendors logistics workforce. As a result, PLS-SEM was used analyze investigated factors examine relationships between variables ability governmental policies them. Field evidence indicates that sources application technologies significantly enhance firm's respond market. At same time, resources are beneficial but with some complexities. Absorptive crucial enabling system sustains or hinders diffusion innovative ideas. study highlights importance collaborative work organizations, innovations into processes enhancing work, supportive policies. findings reveal several managerial, social, theoretical implications contribute increased flexibility growth capability firms emergent markets.
Language: Английский