A Neuromarketing Approach to Consumer Behavior on Web Platforms
International Journal of Consumer Studies,
Journal Year:
2025,
Volume and Issue:
49(2)
Published: March 1, 2025
ABSTRACT
In
recent
years,
neuromarketing
has
gained
prominence
as
a
strategic
research
tool.
However,
despite
the
proliferation
of
studies
leveraging
neuroscience
to
analyze
cognitive
and
emotional
processes,
advancements
in
this
field
within
website
environment
remain
fragmented,
revealing
significant
scientific
gap.
The
primary
objective
study
is
conduct
systematic
literature
review
(SLR)
consolidate
knowledge
on
application
analyzing
consumer
behavior
web
platforms.
To
achieve
this,
SPAR‐4‐SLR
protocol
TCCM
framework
were
employed
retrieved
from
Web
Science
Scopus,
enabling
identification
key
gaps
area.
findings
indicate
that
techniques,
such
eye
tracking
brain
activity
analysis,
have
shown
great
potential
for
optimizing
interface
design
enhancing
user
experience.
also
highlights
critical
shortcomings
areas
integration
factors,
consideration
multicultural
variables,
inclusion
users
with
disabilities.
These
limitations
underscore
need
multidimensional
approaches
account
both
conscious
subconscious
responses
visual
navigational
stimuli.
Given
growing
importance
neuroscientific
techniques
studying
behavior,
addresses
gap
provides
new
insights
academic
business
practice.
Language: Английский
Semantic Web-Enhanced Reinforcement Learning Model for Urban Planning Optimization
Yimeng Liang,
No information about this author
Jun Zhang
No information about this author
International Journal on Semantic Web and Information Systems,
Journal Year:
2025,
Volume and Issue:
21(1), P. 1 - 20
Published: March 22, 2025
As
urbanization
accelerates,
urban
planning
is
essential
for
enhancing
quality
of
life
and
sustainability.
Current
methods
struggle
with
complex
spatiotemporal
data,
limiting
real-time
feature
capture
strategy
adjustments.
To
address
this,
we
propose
the
Semantic
Web-Enhanced
Reinforcement
Learning-based
Urban
Planning
Optimization
Model
(SWRL-UPOM).
Integrating
Web
technologies
Spatio-Temporal
Adaptive
Multimodal
Graph
Convolutional
Network
(STAMFGCN)
Gated
Hierarchical
Attention
LSTM
(STGHALSTM),
SWRL-UPOM
uses
reinforcement
learning
to
optimize
strategies
dynamically.
STAMFGCN
extracts
inter-regional
relationships
from
multimodal
while
STGHALSTM
models
predicts
pollution
evolution.
Leveraging
structured
data
reasoning,
RL
framework
iteratively
updates
based
on
predicted
trends.
Experiments
show
outperforms
traditional
in
prediction,
optimization,
adaptability
dynamic
changes.
Language: Английский