Journal of Global Information Management,
Journal Year:
2024,
Volume and Issue:
32(1), P. 1 - 33
Published: Aug. 14, 2024
The
fast-growing
use
of
gamification
in
e-learning
underscores
its
potential
to
enhance
individuals'
learning
performance
and
experience.
However,
the
mechanisms
through
which
key
element
influences
people's
remain
unclear.
This
study
addresses
this
gap
by
investigating
how
distinct
leaderboard
directions
influence
individual
satisfaction.
We
conduct
a
randomized
experiment
examine
these
effects
explore
underlying
mechanisms.
Our
results
show
that
upward
improves
satisfaction
fostering
effort
active
exploration.
In
contrast,
downward
enhances
self-efficacy
self-expansion.
Interestingly,
effect
lateral
leaderboards
on
appears
not
associated
with
development
personal
meaning.
contributes
current
research
practice
providing
important
insights
for
effective
gamified
design,
implementation,
use.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 23 - 47
Published: June 28, 2024
In
today's
global
environment,
integrating
emerging
technologies
has
become
a
necessity.
This
book
explores
the
intersection
of
technology
and
marketing,
providing
an
overview
technological
advancements
their
impact
on
marketing
practices.
chapter
proposes
systematic
literature
review
following
PRISMA
protocol
to
explore
breadth
scope
applicability
solutions
in
marketing.
The
aim
is
highlight
key
opportunities
challenges
for
applications
such
technologies.
analysis,
conducted
using
Nvivo
V12
software,
indicates
that
as
artificial
intelligence,
augmented
reality,
internet
things,
blockchain,
data
analytics
are
increasingly
important
practices
strategies.
These
primarily
used
understand
satisfy
individual
customer
needs
improve
experience.
Journal of Ecotourism,
Journal Year:
2023,
Volume and Issue:
23(3), P. 347 - 365
Published: July 18, 2023
The
aim
of
the
study
is
to
examine
role
virtual
reality
authentic
experience
on
affective
responses
(enjoyment,
emotional
involvement,
and
a
flow
state)
towards
visit
intention
in
with
moderation
attachment,
using
stimulus
organism
response
framework.
Purposive
sampling
was
used
collect
primary
data
from
273
Indian
sample.
Results
revealed
that
had
strong
impact
enjoyment,
state.
Similarly,
state
positive
respondents,
attachment
relationship
between
intention.
This
research
provides
insight
into
motivations
would-be
visitors
VR-presented
locations,
it
will
be
helpful
for
tourism
agencies
businesses
looking
increase
visitor
numbers
via
reality.
Journal of financial reporting & accounting,
Journal Year:
2024,
Volume and Issue:
unknown
Published: April 15, 2024
Purpose
This
study
aims
to
conceptualise
a
customer-centric
model
based
on
an
online
customer
experience
(OCE)
construct,
mediated
by
e-loyalty
(EL)
and
e-trust
(ET),
improve
the
continuous
usage
intention
(CUI)
of
Indian
digital
banks
from
Generation
Y
Z
perspectives.
Design/methodology/approach
used
survey
method
gather
data
sample
466
banking
users,
which
usable
questionnaires
were
obtained.
The
obtained
subjected
thorough
analysis
using
PLS-SEM
further
research
hypotheses.
Findings
main
factors
that
determine
banks’
OCE
are
perceived
enjoyment,
e-service
quality,
information
quality
e-convenience.
Additionally,
relevant
constructs
evaluated
importance-performance
map
analysis.
Research
limitations/implications
convenience
sampling
for
urban
population
banking;
therefore,
outcome
may
be
generalised
limited
extent.
It
would
valuable
imitate
studies
in
other
countries
strengthen
further.
Originality/value
There
is
lack
India;
thus,
this
helps
rectify
issue
while
providing
insights.
differs
others
it
examines
connections
between
OCE,
EL,
ET
bottom
line
financial
institutions,
these
as
dependent
variables
instead
traditional
measures.
Frontiers in Psychology,
Journal Year:
2025,
Volume and Issue:
16
Published: Jan. 22, 2025
As
a
branch
of
online
live
broadcasting,
the
development
game
broadcasting
is
also
getting
faster
and
faster.
Based
on
theory
affordance-psychological
outcome-behavioral
(A-P-B),
this
paper
introduces
three
gamification
elements
user
activity
visibility,
level
visibility
purchase
effect
user-perceived
experience
values
perceived
hedonic
value,
cognitive
value
social
to
establish
model.
After
collecting
data
through
questionnaires,
an
empirical
analysis
based
partial
least
squares
structural
equation
modelling
(PLS-SEM)
was
carried
out
using
SPSS
SmartPLS
methods
explore
influencing
factors
viewers’
re-purchase
behaviors
in
from
perspective
elements.
The
results
study
show
that
there
certain
influence
between
users,
activity,
purchasing
effects,
all
have
significant
positive
experience.
This
enriches
literature
business
aspects
consumer
behavior
has
significance
guiding
scenarios
improve
re-purchasing
broadcast
viewers.
IGI Global eBooks,
Journal Year:
2025,
Volume and Issue:
unknown, P. 319 - 334
Published: Feb. 21, 2025
The
purpose
of
this
study
is
to
examine
how
AI
grammar
correction
tools
can
improve
the
writing
abilities
GFP
students
at
University
Technology
and
Applied
Sciences-Suhar.
A
focus
group
discussion
classroom
observations
were
conducted
as
part
study.
We
observed
two
classes,
one
in
computer
lab,
where
used
tools.
During
group,
discussed
both
traditional
instruction
artificial
intelligence
Combining
approaches
led
becoming
more
engaged
with
their
writing,
moving
from
passive
acceptance
suggestions
critical
engagement.
Despite
some
technical
challenges,
reported
increased
confidence
independence
writing.
Additionally,
teacher
guidance
was
found
be
crucial
alongside
use
Using
conjunction
results
an
effective
learning
environment,
however
proper
support
training
are
required
for
implementation
successful.
Journal Of Vacation Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 26, 2025
Advertising
language
plays
a
crucial
role
in
tourism
marketing.
However,
scholars
have
overlooked
the
differentiated
effects
of
various
types
advertising
cultural
heritage
To
fill
this
gap,
our
study
examines
heterogeneous
impact
different
languages
on
popularity
sites
using
three
scenario-based
experiments.
The
results
reveal
that
elegant
(vs.
colloquial)
is
more
beneficial
for
sites.
Moreover,
appeal
and
experience
expectations
mediate
process.
Additionally,
advertisement
interestingness
acts
as
an
effective
moderator.
High
can
compensate
shortcomings
colloquial
through
“halo
effect”.
These
findings
innovate
research
perspective
marketing,
enrich
understanding
factors
affecting
sites,
provide
practical
insights
developing
strategies.
Journal of Global Information Management,
Journal Year:
2025,
Volume and Issue:
33(1), P. 1 - 34
Published: March 21, 2025
Personalized
recommendation
systems
have
become
crucial
for
enhancing
user
experience
and
driving
engagement
in
various
online
platforms.
However,
existing
methods
face
challenges
accurately
modeling
high-order
user-item
relationships,
dynamically
capturing
preferences,
effectively
utilizing
multi-modal
data.
These
limitations
hinder
their
ability
to
deliver
relevant,
diverse,
context-aware
recommendations.
To
address
these
challenges,
we
propose
the
Graph
Attention-based
Dynamic
Recommendation
Framework
(GADR).
GADR
incorporates
a
graph
attention
mechanism
prioritize
relationships
dynamically,
dual-channel
structure
simultaneously
model
long-term
short-term
unified
pipeline
integrating
textual,
visual,
behavioral
By
combining
components,
ensures
adaptability
dynamic
behavior,
improves
diversity,
enhances
ranking
quality.
Journal of Global Information Management,
Journal Year:
2025,
Volume and Issue:
33(1), P. 1 - 30
Published: April 12, 2025
This
study
utilized
mapping
knowledge
domains
to
conduct
scientometric
analysis
better
understand
the
current
landscape
of
subculture
research
and
development.
The
dataset
comprises
2,647
articles
from
1998
2023
sourced
Web
Science
(WOS).
data
were
visualized
analyzed
using
CiteSpace
by
co-citation
keyword
co-occurrence
analysis.
results
provide
an
overview
concept
underscore
key
authors,
affiliations
countries
in
this
field.
Additionally,
map
studies
can
be
summarized
into
four
primary
categories:
adolescents,
gender,
identity
group,
Internet.
indicate
that
trends
focus
on
developmental
aspects,
with
particular
attention
commercialization,
social
integration,
mental
health
issues.
Moreover,
interdisciplinary
approaches
are
increasingly
applied
Finally,
limitations
potential
directions
for
future
discussed.
