Logistics SMEs’ marketing budget re-engineering for sustainable digital marketing development DOI Open Access

Despina S. Giakomidou,

Athanasios Kriemadis

Journal of Infrastructure Policy and Development, Journal Year: 2024, Volume and Issue: 8(8), P. 6080 - 6080

Published: Aug. 27, 2024

Nowadays, the survival and sustainability of SMEs promotion their services have become key goals for economic growth many countries. Logistics seek to improve digital marketing development, by managing re-engineering process budget. To achieve this goal, logistics should capitalize on big data from websites that are capable depicting development level. The authors selected 5 sector collected 365 days. Then, statistical analysis tools (correlation linear regression models), as well Fuzzy Cognitive Mapping (FCM) models were utilized. It is highlighted various budget levels affect differently. More specifically, a 500$ 2500$ could bring more users (new returning) SMEs’ websites, but only if investments transcend 5000$ help these firms rank higher in search engines (authority score). Thus, simulate course specific metrics setting desired

Language: Английский

Re-Engineering Digital Marketing Strategy of Dairy Industries DOI Open Access

Erato M. Malisianou,

Nikolaos T. Giannakopoulos, Δαμιανός Π. Σακάς

et al.

Modern Economy, Journal Year: 2024, Volume and Issue: 15(02), P. 163 - 191

Published: Jan. 1, 2024

With the goal of all businesses, including those in dairy industry, to climb their website rank world web, it is particularly important implement well-planned promotions and actions appropriate communication channels. These channels are now being used as business tools, therefore, planning, monitoring, constant updating corresponding strategy. This paper examines effect big data, collected from websites 5 well-known firms, based on financial ESG results, by performing statistical analysis (correlation) Fuzzy Cognitive Mapping (FCM) scenarios, global ranking these businesses. Throughout this study, discerned that a significant number firms’ such social traffic, unique visitors, backlinks, referring domains, referral paid direct search organic keywords, mobile desktop should be utilized marketers receive further improvement, through investment, due ability enhance engine results.

Language: Английский

Citations

2
Trainable Monte Carlo-MLP for cost uncertainty in resilient supply chain optimization with additive manufacturing implementation challenges DOI
Pardis Roozkhosh,

Mojtaba Ghorbani

Applied Soft Computing, Journal Year: 2024, Volume and Issue: unknown, P. 112501 - 112501

Published: Nov. 1, 2024

Language: Английский

Citations

1
Logistics SMEs’ marketing budget re-engineering for sustainable digital marketing development DOI Open Access

Despina S. Giakomidou,

Athanasios Kriemadis

Journal of Infrastructure Policy and Development, Journal Year: 2024, Volume and Issue: 8(8), P. 6080 - 6080

Published: Aug. 27, 2024

Nowadays, the survival and sustainability of SMEs promotion their services have become key goals for economic growth many countries. Logistics seek to improve digital marketing development, by managing re-engineering process budget. To achieve this goal, logistics should capitalize on big data from websites that are capable depicting development level. The authors selected 5 sector collected 365 days. Then, statistical analysis tools (correlation linear regression models), as well Fuzzy Cognitive Mapping (FCM) models were utilized. It is highlighted various budget levels affect differently. More specifically, a 500$ 2500$ could bring more users (new returning) SMEs’ websites, but only if investments transcend 5000$ help these firms rank higher in search engines (authority score). Thus, simulate course specific metrics setting desired

Language: Английский

Citations

0