Theoretical and Practical Issues of Journalism, Journal Year: 2022, Volume and Issue: 11(1), P. 41 - 58

Published: April 6, 2022

The study is an exploratory research aimed at testing methods to examine conflict indicators of Russian media discourse. At this stage the research, Internet-memes analysis was conducted. article explores theories interface and studies provides a critical review contemporary meme research. authors argue that memes have huge manipulating capacity can influence their viewers provoking social unrest. We suggest conflict-memes contribute contradiction also developed method analyze in including identification explicit implicit signs. found visual text connection creolized creates context. analyzed sample based on subject, topic, conflict-type. A pilot-research showed with signs take permanent place meme-discourse. believe one most important socio-cultural design techniques. further its presence different discourse formats.

Language: Английский