Integrating Marketing and Sales Strategies: Boosting Brand Visibility and Customer Engagement

International Journal of Scientific Research in Computer Science Engineering and Information Technology, Journal Year: 2025, Volume and Issue: 11(1), P. 1495 - 1514

Published: Feb. 3, 2025

This review examines the integration of marketing and sales strategies as a crucial approach for boosting brand visibility enhancing customer engagement in today's competitive business environment. The fusion efforts aims to create seamless journey, ensuring that potential customers receive consistent messaging experience at all touchpoints. By aligning sales, organizations can leverage strengths both functions drive better outcomes. process begins with establishment common goals metrics teams work towards. includes defining target audiences, setting clear objectives, developing unified message resonates customers. Collaborative planning sessions regular communication between help creating cohesive strategy addresses needs preferences effectively. One key elements this is use data analytics. sharing insights, develop more targeted campaigns personalized approaches. data-driven allows identification high-value prospects creation tailored content appeals specific segments market. Additionally, automation tools Customer Relationship Management (CRM) systems facilitate information tracking interactions across teams. Furthermore, plays vital role integrated approach. High-quality, relevant pain points provides value attract nurture leads through funnel. Sales engage meaningful conversations demonstrate company's expertise commitment solving their problems. benefits integrating include increased visibility, improved lead generation, higher conversion rates, stronger relationships. working together, efficient effective engaging customers, ultimately leading sustainable growth edge marketplace.

Language: Английский

Digital voice of customer adoption, customer satisfaction and firm performance: the moderating role of customer trust in Jordan’s service sector

International Journal of Quality & Reliability Management, Journal Year: 2025, Volume and Issue: unknown

Published: April 15, 2025

Purpose This study examined how digital voice of the customer (DVoC) adoption influences satisfaction (CS) and firm performance in Jordan’s banking telecommunications sectors, while also assessing whether trust technology moderates DVoC–satisfaction relationship. Design/methodology/approach cross-sectional targeted 387 service managers representatives Jordanian banks firms through judgmental sampling. Structured questionnaires captured respondents use DVoC tools to address issues, integrate feedback, observe changes or loyalty. Participants included call center managers, feedback analytics teams, support supervisors, whose direct roles handling data offered valuable insights. The employed partial least square structural equation modeling (PLS-SEM) for rigorous analysis. Findings Results revealed that significantly increased CS, with real-time journey mapping (CJ), actionable insights automated response mechanisms (AR) being particularly influential. In contrast, sentiment analysis (SA) omni-channel integration did not show a notable effect this context. Customer (CT) emerged as an important moderator, strengthening positive impact on satisfaction. Additionally, heightened CS was associated improved outcomes. Research limitations/implications reliance sampling design limits generalizability causal inferences. However, findings offer sector-specific can inform strategic initiatives similar environments. Originality/value By highlighting which components most effectively drive satisfaction, demonstrating moderating role CT technology, contributes novel literature. It integrates service-dominant logic (SDL) stakeholder theory perspectives, underscoring value co-creation customers viewed critical stakeholders enhance competitive markets.

Language: Английский