The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review DOI Creative Commons

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1547 - 1580

Published: May 12, 2024

The pervasive impact of social media marketing on consumer behavior within the retail industry serves as focal point this comprehensive review. This paper aims to dissect intricate relationship between initiatives and their effects purchasing patterns, brand loyalty, engagement. By collating examining a broad spectrum literature, including empirical studies, theoretical frameworks, case analyses, review endeavors provide holistic understanding how platforms are reshaping interactions with brands. Without adopting primary research methodology, critically analyzes existing findings identify prevailing trends, effective strategies, resultant responses in context. analysis delves into mechanisms through which influences perceptions, engagement practices, ultimately, decisions. It highlights transformative power marketing, emphasizing shift towards more interactive, personalized, consumer-driven communication strategies. Key insights reveal that exerts profound influence behavior, mediated by factors such content authenticity, extent engagement, strategic use influencers user-generated content. These elements shown enhance visibility, strengthen consumer-brand relationships, behavior. posits represents critical element contemporary mix, significant implications for behaviour. Retailers must leverage innovative strategies engage consumers effectively. also suggests avenues future research, particularly context evolving trends synthesis equip practitioners scholars nuanced role shaping dynamics sector. Keywords: Social Media Marketing, Consumer Engagement, Brand Awareness, Content Influencer Personalization, Customer Relationship Management (CRM).

Language: Английский

Entrepreneurial leadership in startups and SMEs: Critical lessons from building and sustaining growth DOI Creative Commons

Oloruntosin Tolulope Joel,

Vincent Ugochukwu Oguanobi

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1441 - 1456

Published: May 4, 2024

Entrepreneurial leadership plays a pivotal role in the success of startups and small to medium-sized enterprises (SMEs) by guiding them through turbulent waters innovation, risk, growth. This review explores critical lessons learned from experiences entrepreneurial leaders building sustaining growth within these dynamic organizations. In today's competitive business landscape, SMEs face unique challenges, including limited resources, intense competition, rapid market changes. Effective entails visionary mindset, willingness take calculated risks, an ability adapt evolving circumstances. delves into fundamental elements leadership, such as vision setting, adaptability, team building, decision-making, which are essential for navigating complexities startup SME environment. Furthermore, examines strategies growth, scalability, financial management, marketing, customer acquisition, strategic partnerships. Through case studies practical examples, it illustrates how successful have implemented overcome challenges achieve sustainable Despite their potential success, also numerous regulatory hurdles, technological disruptions, globalization. By understanding embracing emerging trends, can position organizations long-term ever-changing landscape. conclusion, this underscores importance driving innovation SMEs. learning past principles aspiring chart course towards world entrepreneurship. Keywords: Leadership, Startups, SMEs, Sustaining Growth.

Language: Английский

Citations

46

Data-driven strategies for business expansion: Utilizing predictive analytics for enhanced profitability and opportunity identification DOI Creative Commons

Oloruntosin Tolulope Joel,

Vincent Ugochukwu Oguanobi

International Journal of Frontiers in Engineering and Technology Research, Journal Year: 2024, Volume and Issue: 6(2), P. 071 - 081

Published: May 5, 2024

In today's hyper-competitive business landscape, leveraging data-driven strategies is paramount for sustainable growth and profitability. This review presents an overview of the imperative role predictive analytics in facilitating expansion by enhancing profitability identifying opportunities. Predictive harnesses historical data advanced modeling techniques to forecast future trends, enabling businesses make informed decisions with precision. By understanding analytics, can effectively identify opportunities analyzing market segmenting customer bases, uncovering new markets niches. Moreover, empowers organizations enhance through optimized pricing strategies, demand forecasting, personalized marketing initiatives tailored preferences behaviors. Implementing requires building a robust infrastructure, selecting appropriate tools technologies, fostering culture within organization. Real-world case studies illustrate transformative impact on expansion, offering insights into best practices lessons learned. Despite undeniable benefits challenges such as privacy concerns, ensuring quality, organizational resistance must be addressed. However, rewards embracing decision-making far outweigh challenges, positioning competitive advantage dynamic marketplace. conclusion, this emphasizes critical driving opportunity identification. harnessing power data, unlock avenues growth, mitigate risks, stay ahead curve economy.

Language: Английский

Citations

41

Leadership and management in high-growth environments: effective strategies for the clean energy sector DOI Creative Commons

Oloruntosin Tolulope Joel,

Vincent Ugochukwu Oguanobi

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1423 - 1440

Published: May 4, 2024

The clean energy sector stands at the forefront of global efforts to combat climate change and transition towards sustainable sources. In this rapidly evolving landscape, effective leadership management are crucial for driving innovation, managing growth, navigating complex challenges. This abstract presents an overview key strategies tailored unique demands high-growth environments within sector. Firstly, visionary is essential setting ambitious goals inspiring teams pursue innovation excellence. Leaders must possess a deep understanding market trends, technological advancements, regulatory landscapes effectively steer their organizations success. Additionally, adaptive skills necessary respond swiftly changing dynamics capitalize on emerging opportunities. Strategic plays critical role in ensuring efficient allocation resources, optimizing operations, scaling up business operations sustainably. Talent acquisition retention priorities, requiring focus attracting diverse talent fostering culture continuous learning development. Furthermore, building sustainability long-term success Companies encourage entrepreneurial thinking, foster collaboration across disciplines, prioritize environmental stewardship operations. Despite immense potential sector, companies face policy hurdles that require proactive engagement advocacy efforts. Navigating government regulations, advocating pro-renewable policies, engaging with stakeholders components space. Through case studies best practices, highlights successful models, lessons learned from industry leaders, trends shaping future By embracing these strategies, leaders can position growth contribute future. Keywords: Leadership, Management, High-Growth Environments, Clean Energy Sector.

Language: Английский

Citations

39

Navigating business transformation and strategic decision-making in multinational energy corporations with geodata DOI Creative Commons

Oloruntosin Tolulope Joel,

Vincent Ugochukwu Oguanobi

International Journal of Applied Research in Social Sciences, Journal Year: 2024, Volume and Issue: 6(5), P. 801 - 818

Published: May 4, 2024

In the dynamic landscape of multinational energy corporations, navigating business transformation and strategic decision-making requires innovative approaches. Geodata, encompassing spatial location-based information, emerges as a pivotal asset in this endeavor. This paper outlines integration geodata into fabric facilitating informed decisions operational excellence. The introduction elucidates significance amidst evolving paradigms within sector. It explores transformative potential geospatial intelligence fostering agility resilience, crucial attributes for corporations. Understanding delves fundamental concepts drivers reshaping industry. Drawing from case studies, it illustrates how corporations leverage shifts to adapt market dynamics emerging technologies. subsequent section emphasizes role processes. diverse applications information optimizing operations, mitigating risks, capitalizing on opportunities. Integrating processes methodologies technologies underpinning effective utilization data. underscores importance robust data management analysis techniques deriving actionable insights. Leveraging excellence optimize management, streamline supply chains, enhance risk assessment through analytics. Case studies best practices offer real-world examples successful integration, highlighting key lessons future trends. Challenges considerations encompass complexities quality, regulatory compliance, organizational change management. conclusion, shaping trajectory advocating embrace Keywords: Business Transformation, Strategic Decision-Making, Multinational Energy Corporations, Geodata.

Language: Английский

Citations

35

The role of AI-Driven predictive analytics in optimizing IT industry supply chains DOI Creative Commons

Godwin Nzeako,

Michael Oladipo Akinsanya,

Oladapo Adeboye Popoola

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1489 - 1497

Published: May 4, 2024

This review paper examines the pivotal role of AI-driven predictive analytics in optimizing supply chain operations within IT industry. By leveraging machine learning, deep and neural networks, can significantly enhance demand forecasting, inventory management, supplier selection, risk management. Despite its potential to revolutionize chains, integration AI faces challenges, including data quality, need for skilled personnel, organizational resistance. Strategic implementation approaches are discussed, emphasizing robust infrastructure, stakeholder engagement, continuous innovation. contributes academic discourse by highlighting AI's economic social implications chains suggesting directions future research. It is a comprehensive guide practitioners academics navigating complexities optimization. Keywords: Predictive Analytics, Supply Chain Optimization, Industry, Machine Learning, Implementation.

Language: Английский

Citations

34

Security paradigms for IoT in telecom networks: Conceptual challenges and solution pathways DOI Creative Commons

Godwin Nzeako,

Chukwuekem David Okeke,

Michael Oladipo Akinsanya

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1606 - 1626

Published: May 5, 2024

The concept paper explores the critical security challenges posed by Internet of Things (IoT) in telecom networks and proposes solution pathways to address them. As IoT devices proliferate networks, they introduce new vulnerabilities threats that must be mitigated ensure integrity, confidentiality, availability network resources data. begins highlighting unique devices, including their large attack surface, resource constraints, diverse communication protocols. These are further exacerbated due scale complexity infrastructure. To these challenges, a multi-faceted approach combines technical, organizational, regulatory measures. Technical solutions include use secure protocols, device authentication mechanisms, encryption techniques protect data transit at rest. Organizational measures focus on improving awareness training among operators ensuring development deployment devices. Regulatory advocate for implementation standards regulations promote privacy deployments. also discusses importance collaboration stakeholders, operators, manufacturers, bodies, effectively. By working together, stakeholders can develop implement best practices enhance networks. In conclusion, highlights urgent need robust paradigms deployments within implementing proposed fostering mitigate risks safe Keywords: IoT, Telecom, Networks, Security.

Language: Английский

Citations

34

Geological survey techniques and carbon storage: Optimizing renewable energy site selection and carbon sequestration DOI Creative Commons

Oloruntosin Tolulope Joel,

Vincent Ugochukwu Oguanobi

Open Access Research Journal of Science and Technology, Journal Year: 2024, Volume and Issue: 11(1), P. 039 - 051

Published: May 5, 2024

Geological survey techniques play a crucial role in optimizing site selection for renewable energy projects and identifying suitable locations carbon storage to mitigate climate change. This abstract provides an overview of how geological can be used achieve these objectives. Renewable development, particularly solar wind power, requires careful maximize generation efficiency minimize environmental impacts. surveys are instrumental assessing factors such as subsurface geology, topography, soil composition, hydrological conditions. These help identify with optimal or resources geologic conditions infrastructure development. Additionally, essential sites storage, critical component capture (CCS) technologies aimed at reducing greenhouse gas emissions. formations, deep saline aquifers, depleted oil reservoirs, unmineable coal seams, serve reservoirs captured dioxide (CO2). characterize formations assess their suitability long-term CO2 considering porosity, permeability, sealing integrity. Optimizing comprehensive understanding geology Advanced techniques, seismic imaging, remote sensing, geophysical surveys, acquiring detailed data. enable scientists engineers suitability, evaluate risks, design effective mitigation measures. In conclusion, invaluable tools storage. By leveraging stakeholders make informed decisions that promote sustainable development the impacts

Language: Английский

Citations

32

Geoscientific research's influence on renewable energy policies and ecological balancing DOI Creative Commons

Vincent Ugochukwu Oguanobi,

Oloruntosin Tolulope Joel

Open Access Research Journal of Multidisciplinary Studies, Journal Year: 2024, Volume and Issue: 7(2), P. 073 - 085

Published: May 5, 2024

Geoscientific research plays a crucial role in shaping renewable energy policies and promoting ecological balance. This review explores the impact of geoscientific on its balancing. provides valuable insights into geological environmental factors that influence feasibility sustainability projects. By studying earth's processes, geoscientists can identify suitable locations for installations, assess potential risks, develop strategies to mitigate impacts. One key ways which influences is through contribution resource assessment. Geoscientists use various techniques, such as mapping, geophysical surveys, remote sensing, quantify resources, solar, wind, geothermal energy. information essential policymakers effective promote development utilization sources. Furthermore, balancing by providing impacts interactions between installations surrounding environment, risks minimize them. ensure sustainable projects while protecting environment. In conclusion, resources their impacts, help

Language: Английский

Citations

31

Geological data utilization in renewable energy mapping and volcanic region carbon storage feasibility DOI Creative Commons

Oloruntosin Tolulope Joel,

Vincent Ugochukwu Oguanobi

Open Access Research Journal of Engineering and Technology, Journal Year: 2024, Volume and Issue: 6(2), P. 063 - 074

Published: May 5, 2024

Geological data plays a crucial role in mapping renewable energy resources and assessing the feasibility of carbon storage volcanic regions. This review explores utilization geological these areas, highlighting its significance implications. is fundamental resources, such as geothermal hydroelectric energy. By analyzing structures, researchers can identify areas with high potential for sources. essential sustainable planning, it allows policymakers to prioritize regions development based on suitability. Additionally, instrumental Volcanic rocks have store dioxide through mineral carbonation, process where CO2 reacts minerals form stable carbonates. data, including rock composition, porosity, permeability, used evaluate capacity safely effectively. The region has significant implications climate change mitigation. countries reduce their dependence fossil fuels transition cleaner, more Furthermore, help mitigate impacts by sequestering emissions from industrial In conclusion, leveraging make informed decisions about

Language: Английский

Citations

30

LEVERAGING HR ANALYTICS FOR STRATEGIC DECISION MAKING: OPPORTUNITIES AND CHALLENGES DOI Creative Commons

Chinenye Gbemisola Okatta,

Funmilayo Aribidesi Ajayi,

Olufunke Olawale

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(4), P. 1304 - 1325

Published: April 25, 2024

In the evolving landscape of human resources (HR), organizations are increasingly leveraging HR analytics to drive strategic decision-making. This review explores opportunities and challenges associated with integration in organizational practices. involves systematic analysis data inform decision-making, enhance performance, optimize workforce management strategies. By harnessing power data, can gain valuable insights into employee behavior, performance trends, dynamics, enabling them make more informed decisions. One key is ability identify address trends issues proactively. analyzing on engagement, turnover rates, metrics, patterns that may impact their business outcomes. proactive approach allows anticipate mitigate potential challenges, leading improved satisfaction. Furthermore, help recruitment talent candidate profiles, sources, most effective channels selection criteria. data-driven enables attract retain top talent, a skilled engaged workforce. However, also presents several challenges. primary availability quality data. Organizations must ensure they have access reliable relevant derive meaningful insights. Additionally, overcome related privacy security protect sensitive information. conclusion, significant for decision-making performance. analytics, operations, decisions success. availability, quality, realize full driving paper will examine use as tool resources. It cover methodologies technologies involved collection, analysis, interpretation, how these be used decision making HR. The study limitations including risk misinterpretation, propose solutions risks. Keywords: Leveraging, Analytics, Strategic Decision making, Opportunities, Challenges.

Language: Английский

Citations

29