Integrating Marketing and Sales Strategies: Boosting Brand Visibility and Customer Engagement

International Journal of Scientific Research in Computer Science Engineering and Information Technology, Journal Year: 2025, Volume and Issue: 11(1), P. 1495 - 1514

Published: Feb. 3, 2025

This review examines the integration of marketing and sales strategies as a crucial approach for boosting brand visibility enhancing customer engagement in today's competitive business environment. The fusion efforts aims to create seamless journey, ensuring that potential customers receive consistent messaging experience at all touchpoints. By aligning sales, organizations can leverage strengths both functions drive better outcomes. process begins with establishment common goals metrics teams work towards. includes defining target audiences, setting clear objectives, developing unified message resonates customers. Collaborative planning sessions regular communication between help creating cohesive strategy addresses needs preferences effectively. One key elements this is use data analytics. sharing insights, develop more targeted campaigns personalized approaches. data-driven allows identification high-value prospects creation tailored content appeals specific segments market. Additionally, automation tools Customer Relationship Management (CRM) systems facilitate information tracking interactions across teams. Furthermore, plays vital role integrated approach. High-quality, relevant pain points provides value attract nurture leads through funnel. Sales engage meaningful conversations demonstrate company's expertise commitment solving their problems. benefits integrating include increased visibility, improved lead generation, higher conversion rates, stronger relationships. working together, efficient effective engaging customers, ultimately leading sustainable growth edge marketplace.

Language: Английский

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The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2025, Volume and Issue: unknown, P. 57 - 70

Published: Jan. 17, 2025

In the digital age, food marketing strategies are rapidly evolving, particularly in emerging economies where access to technology and online platforms is expanding. This chapter explores how reshaping consumer behavior promoting sustainability these markets. The rise of has created new opportunities for businesses engage with consumers, influencing their purchasing decisions encouraging adoption health-conscious sustainable consumption patterns. However, cultural, social, economic factors significantly impact received implemented. aims investigate effects on preferences examine sustainability-focused campaigns can drive behavioral change. It will explore interplay between innovation decision-making, focusing role tools practices. Drawing surveys, interviews, case studies, provide insights into be optimized encourage healthier more environmentally responsible choices. research contribute understanding potential influence habits promote sustainability, offering actionable marketers, policymakers, academics industry. By addressing unique challenges within economies, this offer a roadmap leveraging achieve long-term goals global sector.

Language: Английский

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Broadening influence: scale development for subjective norms across extended social groups in green purchasing

Environment and Social Psychology, Journal Year: 2024, Volume and Issue: 9(8)

Published: Aug. 21, 2024

This study aims to develop a multidimensional scale measure subjective norms in green consumption, incorporating both specific and general social pressures, address the limitations of Theory Planned Behavior (TPB), which traditionally focuses on reference groups. exploratory incorporates pilot with 200 participants main investigation 300 participants, all chosen purposive sampling technique. The study's were consumers aged 18 older who had prior experience purchasing coffee, aware organic deliberating about coffee products. Analysis techniques included item-to-total correlation, Cronbach's alpha, Exploratory Factor (EFA). In conducted studies, developed scale, comprising 14 items, exhibited robust reliability validity. findings elucidate that influencing consumption are informed by significant networks broader societal trends, thus offering an exhaustive delineation determinants influence environmentally sustainable behaviors. Practical recommendations articulated for retailers governmental entities aiming foster consumption. These include strategic enhancement marketing initiatives highlight communal endorsement collectives, along formulation policies incentives promote agriculture practices. By integrating broad spectrum influences, development introduced this advances understanding consumer behavior sustainability.

Language: Английский

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Sustainable Marketing Strategies in the Portuguese Aviation Industry

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 209 - 252

Published: Dec. 13, 2024

The chapter explores sustainable marketing strategies in the Portuguese aviation industry, focusing on TAP Air Portugal and Azores Airlines. It discusses aviation's role global connectivity, economic growth, cultural exchange while addressing its significant environmental impact, particularly CO2 emissions. examines how mitigates these effects, enhancing brand reputation customer loyalty. Detailed case studies of two airlines analyze their implementation practices, including fleet modernization, carbon offset programs, eco-friendly branding. also evaluates effectiveness strategies, stressing consumer engagement, transparency, sustainability integration core business operations. Furthermore, it provides actionable insights recommendations for companies looking to adopt considering broader implications sector.

Language: Английский

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Élelmiszeripari vállalatok környezettel szembeni magatartásának fogyasztói megítélése

Élelmiszervizsgálati Közlemények, Journal Year: 2024, Volume and Issue: 70(2), P. 42 - 62

Published: June 30, 2024

A környezetünk védelme és a káros anyagok kibocsátásának csökkentése napjainkban globális problémát jelent Föld minden részén. Ezen problémák megoldására nem csak egyéni, hanem ipari szintű összefogásra van szükség. Egy kérdőíves felmérés keretében arra kerestünk válaszokat, hogy fogyasztók milyen környezeti szerepvállalást várnak el az élelmiszeripari vállalatoktól. gyűjtött adatok alapján megállapítható, emberek nagy többsége érdeklődik környezetvédelem iránt foglalkoztatja őket klímaválság kérdésköre is. megkérdezettek szerint vállalatok környezet iránti elkötelezettségüket, felelősségvállalásukat leginkább csökkentett károsanyagkibocsátással, termelt hulladékok csökkentésével biológiailag lebontható csomagolóanyag alkalmazásával bizonyíthatják.

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