A INFLUÊNCIA DAS ESTRATÉGIAS DE MARKETING DIGITAL DIRECIONADAS PARA O COMPORTAMENTO DO CONSUMIDOR DOI Open Access

Geniarde Martins dos Santos,

Samara Guedes Ferreira de Brito,

Karla Gonçalves Macedo

et al.

Revista Foco, Journal Year: 2024, Volume and Issue: 17(12), P. e7370 - e7370

Published: Dec. 31, 2024

O presente tema aborda como as empresas utilizam ferramentas e técnicas digitais para moldar atitudes decisões de compra dos consumidores. Com o avanço das tecnologias aumento do uso da internet, comportamento consumidor tem se tornado cada vez mais influenciado por estratégias publicidade online, marketing conteúdo, redes sociais, e-mail marketing, otimização motores busca. Essas são projetadas atrair, engajar reter consumidores, aproveitando dados análises personalizar a experiência compra. Assim objetivo artigo é analisar influência digital direcionadas consumidor, e, isso, fez-se pesquisas bibliográfica, descritiva exploratória ordem qualitativa. A segmentação público-alvo, influenciadores criação conteúdos relevantes táticas eficazes aumentar engajamento conversão. também permite uma comunicação direta imediata com influenciando suas escolhas maneira eficiente que os métodos tradicionais. nesse contexto, afetado fatores conveniência, confiança nas marcas, recomendações percepção valor. As promovem um ciclo contínuo interação feedback, contribui relacionamento próximo entre consumidores marcas. Assim, costumam ter relevância no possibilitando abordagem personalizada eficaz empresas, principalmente após mudanças geradas pela pandemia COVID-19.

Advanced data analytics in internal audits: A conceptual framework for comprehensive risk assessment and fraud detection DOI Creative Commons

Oluwatosin Ilori,

Nelly Tochi Nwosu,

Henry Nwapali Ndidi Naiho

et al.

Finance & Accounting Research Journal, Journal Year: 2024, Volume and Issue: 6(6), P. 931 - 952

Published: June 13, 2024

In the face of increasing complexity and rapid technological advancements, traditional internal audit methods are becoming inadequate for comprehensive risk assessment effective fraud detection. Advanced data analytics offers a transformative approach that enhances effectiveness audits. This concept paper presents framework integrating advanced into processes, aiming to provide more robust management improved detection capabilities. Integrate diverse sources, including financial, operational, external data, holistic view organization's landscape. Implement rigorous governance practices ensure accuracy, consistency, reliability. Use machine learning algorithms predictive identify patterns, predict future risks, detect anomalies. Employ real-time continuous monitoring, enabling timely response emerging threats. Develop adaptive models can evolve with changing business environments risks. Utilize data-driven insights prioritize risks based on their potential impact likelihood. Deploy uncover complex schemes might miss. Conduct scenario-based analysis patterns strengthen preventive measures. focus efforts high-risk areas, enhancing efficiency Incorporate procedures execution, reducing manual precision. provides deeper insights, proactive management. Real-time significantly enhance ability prevent fraud, mitigating financial reputational damage. Data-driven processes streamline activities, allowing auditors high-value tasks overall cycle time. Analytics accurate supporting better decision-making in prevention. Secure commitment from senior support integration Establish oversee implementation alignment organizational objectives. Invest platforms tools processing analysis. Ensure security measures protect sensitive information. Train professionals techniques tools, fostering culture innovation. pilot projects test refine framework, using lessons learned scale up across organization. Integrating audits significant benefits, enhanced management, detection, increased efficiency. By adopting this conceptual organizations assets, compliance, maintain stakeholder confidence an increasingly digital environment. The auditing is data-driven, must embrace transformation remain competitive secure. Keywords: Fraud Detection, Risk Assessment, Internal Audits, Data Analytics, Conceptual Frameworks.

Language: Английский

Citations

19

The role of data visualization in strategic decision making: Case studies from the tech industry DOI Creative Commons

Omorinsola Bibire Seyi- Lande,

E.S. Johnson,

Gbenga Sheriff Adeleke

et al.

Computer Science & IT Research Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1374 - 1390

Published: June 14, 2024

In the fast-paced and data-driven environment of tech industry, strategic decision-making is paramount for organizations to maintain relevance competitiveness. This paper investigates pivotal role data visualization in this process, leveraging a series illuminating case studies underscore its significance. Through real-world examples drawn from various sectors including software development, e-commerce, artificial intelligence, it elucidates how techniques enable unlock actionable insights complex sets. By transforming raw into visually intuitive representations, decision-makers can identify patterns, trends, correlations that inform direction drive improved business outcomes. The presented highlight diverse applications visualization, optimizing user experience on digital platforms predicting maintenance needs IoT devices. These showcase empowers make informed decisions across spectrum initiatives, product market analysis, resource allocation. Furthermore, delves challenges opportunities associated with implementing strategies, such as quality assurance, tool selection, training. It provides practical recommendations overcoming these obstacles maximizing effectiveness processes. shedding light transformative potential study not only underscores critical industry but also offers valuable seeking harness power navigating complexities today's landscape. comprehensive examination highlights need companies adopt advanced practices stay competitive innovative, ultimately contributing more data-informed agile organizational culture. explores technological advancements have propelled capabilities forward, machine learning, augmented reality, interactive dashboards. innovations enhanced ability analyze interpret vast amounts quickly accurately, further solidifying cornerstone planning. addresses human factors involved emphasizing importance design principles ensure clarity, accessibility, engagement. Effective visualizations present tell compelling story resonates stakeholders, facilitating shared understanding alignment around goals. roadmap looking integrate their frameworks. adopting best cutting-edge tools, enhance processes, innovation, edge ever-evolving detailed analysis insights, makes indispensable shaping future industry. Keywords: Data Visualization, Strategic Decision Making, Tech Industry, Case Studies, Business Intelligence.

Language: Английский

Citations

15

A comprehensive review of it governance: effective implementation of COBIT and ITIL frameworks in financial institutions DOI Creative Commons

Oluwatosin Ilori,

Nelly Tochi Nwosu,

Henry Nwapali Ndidi Naiho

et al.

Computer Science & IT Research Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1391 - 1407

Published: June 14, 2024

In the rapidly evolving landscape of financial institutions, robust IT governance is essential to ensure that information technology supports business goals, mitigates risks, and complies with regulatory requirements. This comprehensive review examines effective implementation two prominent frameworks, COBIT (Control Objectives for Information Related Technologies) ITIL (Information Technology Infrastructure Library), within institutions. The highlights unique features, advantages, challenges associated each framework, provides insights into their synergistic application optimizing governance. a framework focuses on management enterprise IT, providing structured approach aligning strategy, managing risk, ensuring compliance. ITIL, other hand, set detailed practices service (ITSM) delivering value customers improving quality. While offers high-level model, guidance processes. integration frameworks holistic governance, combining COBIT’s strategic oversight ITIL’s operational focus. synergy enhances ability institutions achieve excellence, compliance, alignment. Case studies from leading demonstrate how combined use has led improved risk management, delivery. also addresses encountered during these including organizational resistance, complexity integration, need continuous improvement. Strategies overcoming are discussed, emphasizing importance executive sponsorship, stakeholder engagement, tailored training programs. conclusion, this underscores critical role in strengthening By effectively implementing can enhance capabilities, drive efficiencies, compliance standards. findings provide valuable leaders practitioners seeking optimize support objectives organizations. paper, I examine significant impact integrating efficiency, draw case practical examples my extensive experience illustrate concepts. Keywords: Governance, Financial Institutions, COBIT, Effective Implementation.

Language: Английский

Citations

14

Enhancing IT audit effectiveness with agile methodologies: A conceptual exploration DOI Creative Commons

Oluwatosin Ilori,

Nelly Tochi Nwosu,

Henry Nwapali Ndidi Naiho

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1969 - 1994

Published: June 13, 2024

This concept paper examines the integration of Agile methodologies into IT audit processes to enhance effectiveness and efficiency. In today's dynamic rapidly evolving technological landscape, traditional approaches often struggle keep pace with speed complexity environments. methodologies, originating from software development, offer a flexible iterative framework that can revolutionize practices. The begins by highlighting limitations in addressing challenges posed modern systems. It then introduces principles practices, explaining how they be adapted applied within context audits. By embracing Agile, auditors shift rigid, linear iterative, collaborative promote adaptability, responsiveness, continuous improvement. Key components such as sprints, stand-up meetings, user stories, are explored audits, demonstrating streamline planning, execution, reporting. also discusses cultural required for successful adoption teams organizations, emphasizing importance communication, collaboration, mindset focused on delivering value. Through case studies real-world examples, illustrates tangible benefits applying These include increased coverage, faster identification risks issues, enhanced stakeholder engagement, improved alignment business objectives. Additionally, practices enable adapt changing priorities emerging more effectively, ensuring activities remain relevant impactful Despite its potential benefits, audits presents resistance, skill gaps, need organizational support buy-in. addresses these proposes strategies overcoming them, including training development initiatives, pilot projects. conclusion, advocates means effectiveness, value delivery. better meet demands digital driving improvement innovation processes. this paper, I analyze particularly Scrum, explore improve overall supported practical examples insights my professional experience. Keywords: Enhancing, IT, Audit Effectiveness, Methodologies, Conceptual Exploration.

Language: Английский

Citations

13

Enhancing business intelligence in e-commerce: Utilizing advanced data integration for real-time insights DOI Creative Commons

Omorinsola Bibire Seyi- Lande,

Ebunoluwa Johnson,

Gbenga Sheriff Adeleke

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(6), P. 1936 - 1953

Published: June 13, 2024

This paper explores how advanced data integration techniques and real-time insights can significantly enhance BI in the e-commerce sector. By leveraging methods such as ETL, ELT, virtualization, API integration, streaming businesses achieve a comprehensive, unified view of their data. The enables dynamic pricing, personalized customer experiences, efficient inventory management, proactive fraud detection, improved support. Despite challenges silos, quality issues, scalability, security, technical complexity, solutions like governance, cloud computing, analytics tools address these obstacles. Future trends, including artificial intelligence, machine learning, edge block chains, fabric, promise to further transform e-commerce. Ultimately, are essential for companies stay competitive, optimize operations, satisfaction. In fast-paced competitive world e-commerce, ability make quick, informed decisions is crucial success. Business Intelligence (BI) plays vital role by transforming vast amounts into actionable that drive strategic operational efficiency. chain, Case studies from leading illustrate practical benefits implementing techniques, showcasing significant improvements efficiency Keywords: Intelligence, E-commerce Analytics, Data Integration, Real-Time Insights.

Language: Английский

Citations

12

Leveraging big data for agile transformation in technology firms: Implementation and best practices DOI Creative Commons

Bayode Dona Simpson,

E.S. Johnson,

Gbenga Sheriff Adeleke

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1952 - 1968

Published: June 13, 2024

The rapid pace of technological advancements and the increasing demand for innovation have compelled technology firms to adopt Agile methodologies, which promote flexibility, speed, customer-centric development. Concurrently, explosion Big Data has provided these with unprecedented opportunities enhance their decision-making processes, optimize operations, gain deeper insights into market customer behaviors. This review explores integration transformation in firms, emphasizing implementation strategies best practices maximize benefits both paradigms. involves shifting from traditional, linear development processes iterative incremental methodologies that facilitate continuous improvement adaptation. Data, characterized by its volume, velocity, variety, veracity, offers valuable can drive more informed strategic within frameworks. significantly product cycles, improve satisfaction, streamline operations. requires a well-defined strategy includes setting clear objectives, building robust data infrastructure, ensuring quality security. Establishing success metrics aligned business goals is crucial measuring impact initiatives. Building scalable infrastructure deploying advanced collection, storage, processing solutions handle diverse voluminous typical firms. Ensuring integrity essential deriving accurate inform processes. Integrating incorporating analytics ceremonies such as sprint planning, reviews, retrospectives. facilitates real-time feedback delivery, allowing teams respond swiftly changes products iteratively. Developing competency another critical aspect, requiring investments training, upskilling employees, hiring science talent interpret leverage effectively. Best leveraging include cultivating data-driven culture encourages literacy promotes transparency collaboration across organization. Advanced artificial intelligence (AI) play pivotal role harnessing predictive enabling proactive decision-making. Implementing visualization tools helps understand complex patterns trends, enhancing ability make decisions. An approach recommended, starting pilot projects test refine initiatives before scaling them Regularly monitoring key performance indicators (KPIs) ensures remain objectives allows timely adjustments based on results. Collaboration stakeholders, including cross-functional customers, vital are effectively integrated efforts align needs. future looks promising, emerging technologies Internet Things (IoT), blockchain, AI poised further capabilities. However, must also navigate ethical legal considerations, privacy compliance, ensure responsible use analytics. Leveraging powerful combination adaptability, insights. By adopting adhering practices, achieve significant operational efficiencies, enhanced development, improved positioning themselves sustained rapidly evolving landscape. Keywords: Transformation, Technology Firm, Practices.

Language: Английский

Citations

6

Effect of negotiation skills training program on head nurses’ knowledge and behavior DOI Creative Commons

Hanaa Mahmoud Moustafa,

Rabab Mahmoud Hassan,

Fawzia M. Badran

et al.

BMC Nursing, Journal Year: 2025, Volume and Issue: 24(1)

Published: Jan. 6, 2025

Abstract Background Negotiating is a common occurrence and significant part of everyday tasks for head nurses. The ability the nurse to effectively negotiate crucial management tool work in healthcare facilities. Aim present study aimed assess effect negotiation skills training program on nurses’ knowledge behavior. Methods A pretest–posttest, one-group quasi-experimental design was conducted at Menoufia University Hospitals. It located Shebeen, Elkom City, Cairo, Egypt. All nurses their assistants number 64 Results results indicated that minority had satisfactory regarding pretest phase obviously increased posttest be more than three quarters slightly decreased follow-up phase. Also, high behavior level half with slight decrease stage. There highly statistically difference between pre-, post-, Conclusion revealed nurse’s markedly after implementing program. Recommendations Conduct continuous education programs stimulating developing knowledge, negotiation, hospital administration should support importance both organizations. Trial Registration Number [TRN] protocol approved by Research Ethics Committee Faculty Nursing, Ain Shams (code number: NUR 23.10.131).

Language: Английский

Citations

0

Optimizing healthcare resource allocation through data-driven demographic and psychographic analysis DOI Creative Commons

Queen-Mary Akudo Ebugosi,

Janet Aderonke Olaboye

Computer Science & IT Research Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1488 - 1504

Published: June 25, 2024

This paper explores the multifaceted nature of healthcare resource allocation, examining demographic and psychographic analysis, data sources analysis techniques, challenges, future directions, innovations. Demographic provides insights into population characteristics, demand, disparities, informing targeted allocation strategies. Psychographic complements by elucidating patient attitudes, behaviors, preferences, guiding personalized care delivery intervention design. A diverse array sources, including electronic health records, surveys, geospatial data, underpins allocation. Advanced techniques such as predictive analytics machine learning unlock actionable from these enabling proactive optimization. Challenges quality, bias, ethical considerations underscore complexity However, emerging innovations, artificial intelligence, precision medicine, value-based models, offer transformative potential for optimizing improving outcomes. Looking ahead, integration innovative technologies patient-centered models promises to reshape emphasizing equity, efficiency, engagement. By navigating challenges thoughtfully embracing opportunities, systems can enhance strategies better meet evolving needs patients communities. administrative databases, social determinants analytics, learning, spatial simulation modeling Keywords: Healthcare Resource Allocation, Analysis, Data Sources, Analysis Techniques, Future Directions.

Language: Английский

Citations

3

Strategic negotiation and contract management: Best practices for high-stakes projects DOI Creative Commons

David Chinalu Anaba,

Azeez Jason Kess-Momoh,

Sodrudeen Abolore Ayodeji

et al.

International Journal of Applied Research in Social Sciences, Journal Year: 2024, Volume and Issue: 6(7), P. 1310 - 1320

Published: July 7, 2024

Effective strategic negotiation and contract management are essential for the success of high-stakes projects, which involve significant investments, complex stakeholder dynamics, substantial risks. This paper explores best practices in these areas, emphasizing integration management, digital tools use, collaboration's importance, commitment to continuous improvement. Integrating processes ensures coherence adaptability while leveraging technology enhances efficiency transparency. Fostering a collaborative environment harnesses diverse expertise, leading innovative solutions. Continuous improvement through feedback loops training helps organizations learn from past projects stay ahead future challenges. The findings highlight critical role strategies mitigating risks, managing changes, achieving project objectives. Practitioners encouraged adopt enhance outcomes build sustainable projects. Keywords: Strategic Negotiation, Contract Management, High-Stakes Projects, Collaboration

Language: Английский

Citations

3

Building sustainable business models with predictive analytics: Case studies from various industries DOI Creative Commons

Edith Ebele Agu,

Njideka Rita Chiekezie,

Angela Omozele Abhulimen

et al.

International Journal of Advanced Economics, Journal Year: 2024, Volume and Issue: 6(8), P. 394 - 406

Published: Aug. 22, 2024

Predictive analytics has emerged as a powerful tool for businesses across various industries to build sustainable business models. This review provides insights into the significance of predictive in fostering sustainability and showcases case studies from different sectors where been effectively employed. enables anticipate future trends, identify potential risks, make data-driven decisions, thereby enhancing operational efficiency, improving customer experiences, driving growth. By leveraging historical data advanced statistical algorithms, organizations can gain valuable consumer behavior, market dynamics, processes. In retail industry, facilitates segmentation targeted marketing campaigns optimizes inventory management through demand forecasting. These initiatives result increased revenue, reduced costs, improved satisfaction. healthcare sector, aids disease prediction prevention, enabling early detection health risks proactive interventions. Additionally, models optimize hospital resource management, leading enhanced efficiency patient outcomes. Financial services leverage credit risk assessment, fraud detection, personalized financial services. accurately assessing creditworthiness, detecting fraudulent activities, offering tailored products, institutions mitigate improve regulatory compliance, enhance manufacturing is utilized maintenance supply chain optimization. reduces downtime costs by predicting equipment failures, while optimization improves sourcing, production, distribution processes, resulting streamlined operations profitability. Overall, integration fosters informed resources, meet evolving needs. highlight transformative impact building long-term success.. Keywords: Business Model, Analysis, Case Studies, Industries.

Language: Английский

Citations

3