Revista Foco,
Journal Year:
2024,
Volume and Issue:
17(12), P. e7370 - e7370
Published: Dec. 31, 2024
O
presente
tema
aborda
como
as
empresas
utilizam
ferramentas
e
técnicas
digitais
para
moldar
atitudes
decisões
de
compra
dos
consumidores.
Com
o
avanço
das
tecnologias
aumento
do
uso
da
internet,
comportamento
consumidor
tem
se
tornado
cada
vez
mais
influenciado
por
estratégias
publicidade
online,
marketing
conteúdo,
redes
sociais,
e-mail
marketing,
otimização
motores
busca.
Essas
são
projetadas
atrair,
engajar
reter
consumidores,
aproveitando
dados
análises
personalizar
a
experiência
compra.
Assim
objetivo
artigo
é
analisar
influência
digital
direcionadas
consumidor,
e,
isso,
fez-se
pesquisas
bibliográfica,
descritiva
exploratória
ordem
qualitativa.
A
segmentação
público-alvo,
influenciadores
criação
conteúdos
relevantes
táticas
eficazes
aumentar
engajamento
conversão.
também
permite
uma
comunicação
direta
imediata
com
influenciando
suas
escolhas
maneira
eficiente
que
os
métodos
tradicionais.
nesse
contexto,
afetado
fatores
conveniência,
confiança
nas
marcas,
recomendações
percepção
valor.
As
promovem
um
ciclo
contínuo
interação
feedback,
contribui
relacionamento
próximo
entre
consumidores
marcas.
Assim,
costumam
ter
relevância
no
possibilitando
abordagem
personalizada
eficaz
empresas,
principalmente
após
mudanças
geradas
pela
pandemia
COVID-19.
Computer Science & IT Research Journal,
Journal Year:
2024,
Volume and Issue:
5(6), P. 1374 - 1390
Published: June 14, 2024
In
the
fast-paced
and
data-driven
environment
of
tech
industry,
strategic
decision-making
is
paramount
for
organizations
to
maintain
relevance
competitiveness.
This
paper
investigates
pivotal
role
data
visualization
in
this
process,
leveraging
a
series
illuminating
case
studies
underscore
its
significance.
Through
real-world
examples
drawn
from
various
sectors
including
software
development,
e-commerce,
artificial
intelligence,
it
elucidates
how
techniques
enable
unlock
actionable
insights
complex
sets.
By
transforming
raw
into
visually
intuitive
representations,
decision-makers
can
identify
patterns,
trends,
correlations
that
inform
direction
drive
improved
business
outcomes.
The
presented
highlight
diverse
applications
visualization,
optimizing
user
experience
on
digital
platforms
predicting
maintenance
needs
IoT
devices.
These
showcase
empowers
make
informed
decisions
across
spectrum
initiatives,
product
market
analysis,
resource
allocation.
Furthermore,
delves
challenges
opportunities
associated
with
implementing
strategies,
such
as
quality
assurance,
tool
selection,
training.
It
provides
practical
recommendations
overcoming
these
obstacles
maximizing
effectiveness
processes.
shedding
light
transformative
potential
study
not
only
underscores
critical
industry
but
also
offers
valuable
seeking
harness
power
navigating
complexities
today's
landscape.
comprehensive
examination
highlights
need
companies
adopt
advanced
practices
stay
competitive
innovative,
ultimately
contributing
more
data-informed
agile
organizational
culture.
explores
technological
advancements
have
propelled
capabilities
forward,
machine
learning,
augmented
reality,
interactive
dashboards.
innovations
enhanced
ability
analyze
interpret
vast
amounts
quickly
accurately,
further
solidifying
cornerstone
planning.
addresses
human
factors
involved
emphasizing
importance
design
principles
ensure
clarity,
accessibility,
engagement.
Effective
visualizations
present
tell
compelling
story
resonates
stakeholders,
facilitating
shared
understanding
alignment
around
goals.
roadmap
looking
integrate
their
frameworks.
adopting
best
cutting-edge
tools,
enhance
processes,
innovation,
edge
ever-evolving
detailed
analysis
insights,
makes
indispensable
shaping
future
industry.
Keywords:
Data
Visualization,
Strategic
Decision
Making,
Tech
Industry,
Case
Studies,
Business
Intelligence.
Computer Science & IT Research Journal,
Journal Year:
2024,
Volume and Issue:
5(6), P. 1391 - 1407
Published: June 14, 2024
In
the
rapidly
evolving
landscape
of
financial
institutions,
robust
IT
governance
is
essential
to
ensure
that
information
technology
supports
business
goals,
mitigates
risks,
and
complies
with
regulatory
requirements.
This
comprehensive
review
examines
effective
implementation
two
prominent
frameworks,
COBIT
(Control
Objectives
for
Information
Related
Technologies)
ITIL
(Information
Technology
Infrastructure
Library),
within
institutions.
The
highlights
unique
features,
advantages,
challenges
associated
each
framework,
provides
insights
into
their
synergistic
application
optimizing
governance.
a
framework
focuses
on
management
enterprise
IT,
providing
structured
approach
aligning
strategy,
managing
risk,
ensuring
compliance.
ITIL,
other
hand,
set
detailed
practices
service
(ITSM)
delivering
value
customers
improving
quality.
While
offers
high-level
model,
guidance
processes.
integration
frameworks
holistic
governance,
combining
COBIT’s
strategic
oversight
ITIL’s
operational
focus.
synergy
enhances
ability
institutions
achieve
excellence,
compliance,
alignment.
Case
studies
from
leading
demonstrate
how
combined
use
has
led
improved
risk
management,
delivery.
also
addresses
encountered
during
these
including
organizational
resistance,
complexity
integration,
need
continuous
improvement.
Strategies
overcoming
are
discussed,
emphasizing
importance
executive
sponsorship,
stakeholder
engagement,
tailored
training
programs.
conclusion,
this
underscores
critical
role
in
strengthening
By
effectively
implementing
can
enhance
capabilities,
drive
efficiencies,
compliance
standards.
findings
provide
valuable
leaders
practitioners
seeking
optimize
support
objectives
organizations.
paper,
I
examine
significant
impact
integrating
efficiency,
draw
case
practical
examples
my
extensive
experience
illustrate
concepts.
Keywords:
Governance,
Financial
Institutions,
COBIT,
Effective
Implementation.
Engineering Science & Technology Journal,
Journal Year:
2024,
Volume and Issue:
5(6), P. 1969 - 1994
Published: June 13, 2024
This
concept
paper
examines
the
integration
of
Agile
methodologies
into
IT
audit
processes
to
enhance
effectiveness
and
efficiency.
In
today's
dynamic
rapidly
evolving
technological
landscape,
traditional
approaches
often
struggle
keep
pace
with
speed
complexity
environments.
methodologies,
originating
from
software
development,
offer
a
flexible
iterative
framework
that
can
revolutionize
practices.
The
begins
by
highlighting
limitations
in
addressing
challenges
posed
modern
systems.
It
then
introduces
principles
practices,
explaining
how
they
be
adapted
applied
within
context
audits.
By
embracing
Agile,
auditors
shift
rigid,
linear
iterative,
collaborative
promote
adaptability,
responsiveness,
continuous
improvement.
Key
components
such
as
sprints,
stand-up
meetings,
user
stories,
are
explored
audits,
demonstrating
streamline
planning,
execution,
reporting.
also
discusses
cultural
required
for
successful
adoption
teams
organizations,
emphasizing
importance
communication,
collaboration,
mindset
focused
on
delivering
value.
Through
case
studies
real-world
examples,
illustrates
tangible
benefits
applying
These
include
increased
coverage,
faster
identification
risks
issues,
enhanced
stakeholder
engagement,
improved
alignment
business
objectives.
Additionally,
practices
enable
adapt
changing
priorities
emerging
more
effectively,
ensuring
activities
remain
relevant
impactful
Despite
its
potential
benefits,
audits
presents
resistance,
skill
gaps,
need
organizational
support
buy-in.
addresses
these
proposes
strategies
overcoming
them,
including
training
development
initiatives,
pilot
projects.
conclusion,
advocates
means
effectiveness,
value
delivery.
better
meet
demands
digital
driving
improvement
innovation
processes.
this
paper,
I
analyze
particularly
Scrum,
explore
improve
overall
supported
practical
examples
insights
my
professional
experience.
Keywords:
Enhancing,
IT,
Audit
Effectiveness,
Methodologies,
Conceptual
Exploration.
International Journal of Management & Entrepreneurship Research,
Journal Year:
2024,
Volume and Issue:
6(6), P. 1936 - 1953
Published: June 13, 2024
This
paper
explores
how
advanced
data
integration
techniques
and
real-time
insights
can
significantly
enhance
BI
in
the
e-commerce
sector.
By
leveraging
methods
such
as
ETL,
ELT,
virtualization,
API
integration,
streaming
businesses
achieve
a
comprehensive,
unified
view
of
their
data.
The
enables
dynamic
pricing,
personalized
customer
experiences,
efficient
inventory
management,
proactive
fraud
detection,
improved
support.
Despite
challenges
silos,
quality
issues,
scalability,
security,
technical
complexity,
solutions
like
governance,
cloud
computing,
analytics
tools
address
these
obstacles.
Future
trends,
including
artificial
intelligence,
machine
learning,
edge
block
chains,
fabric,
promise
to
further
transform
e-commerce.
Ultimately,
are
essential
for
companies
stay
competitive,
optimize
operations,
satisfaction.
In
fast-paced
competitive
world
e-commerce,
ability
make
quick,
informed
decisions
is
crucial
success.
Business
Intelligence
(BI)
plays
vital
role
by
transforming
vast
amounts
into
actionable
that
drive
strategic
operational
efficiency.
chain,
Case
studies
from
leading
illustrate
practical
benefits
implementing
techniques,
showcasing
significant
improvements
efficiency
Keywords:
Intelligence,
E-commerce
Analytics,
Data
Integration,
Real-Time
Insights.
Engineering Science & Technology Journal,
Journal Year:
2024,
Volume and Issue:
5(6), P. 1952 - 1968
Published: June 13, 2024
The
rapid
pace
of
technological
advancements
and
the
increasing
demand
for
innovation
have
compelled
technology
firms
to
adopt
Agile
methodologies,
which
promote
flexibility,
speed,
customer-centric
development.
Concurrently,
explosion
Big
Data
has
provided
these
with
unprecedented
opportunities
enhance
their
decision-making
processes,
optimize
operations,
gain
deeper
insights
into
market
customer
behaviors.
This
review
explores
integration
transformation
in
firms,
emphasizing
implementation
strategies
best
practices
maximize
benefits
both
paradigms.
involves
shifting
from
traditional,
linear
development
processes
iterative
incremental
methodologies
that
facilitate
continuous
improvement
adaptation.
Data,
characterized
by
its
volume,
velocity,
variety,
veracity,
offers
valuable
can
drive
more
informed
strategic
within
frameworks.
significantly
product
cycles,
improve
satisfaction,
streamline
operations.
requires
a
well-defined
strategy
includes
setting
clear
objectives,
building
robust
data
infrastructure,
ensuring
quality
security.
Establishing
success
metrics
aligned
business
goals
is
crucial
measuring
impact
initiatives.
Building
scalable
infrastructure
deploying
advanced
collection,
storage,
processing
solutions
handle
diverse
voluminous
typical
firms.
Ensuring
integrity
essential
deriving
accurate
inform
processes.
Integrating
incorporating
analytics
ceremonies
such
as
sprint
planning,
reviews,
retrospectives.
facilitates
real-time
feedback
delivery,
allowing
teams
respond
swiftly
changes
products
iteratively.
Developing
competency
another
critical
aspect,
requiring
investments
training,
upskilling
employees,
hiring
science
talent
interpret
leverage
effectively.
Best
leveraging
include
cultivating
data-driven
culture
encourages
literacy
promotes
transparency
collaboration
across
organization.
Advanced
artificial
intelligence
(AI)
play
pivotal
role
harnessing
predictive
enabling
proactive
decision-making.
Implementing
visualization
tools
helps
understand
complex
patterns
trends,
enhancing
ability
make
decisions.
An
approach
recommended,
starting
pilot
projects
test
refine
initiatives
before
scaling
them
Regularly
monitoring
key
performance
indicators
(KPIs)
ensures
remain
objectives
allows
timely
adjustments
based
on
results.
Collaboration
stakeholders,
including
cross-functional
customers,
vital
are
effectively
integrated
efforts
align
needs.
future
looks
promising,
emerging
technologies
Internet
Things
(IoT),
blockchain,
AI
poised
further
capabilities.
However,
must
also
navigate
ethical
legal
considerations,
privacy
compliance,
ensure
responsible
use
analytics.
Leveraging
powerful
combination
adaptability,
insights.
By
adopting
adhering
practices,
achieve
significant
operational
efficiencies,
enhanced
development,
improved
positioning
themselves
sustained
rapidly
evolving
landscape.
Keywords:
Transformation,
Technology
Firm,
Practices.
BMC Nursing,
Journal Year:
2025,
Volume and Issue:
24(1)
Published: Jan. 6, 2025
Abstract
Background
Negotiating
is
a
common
occurrence
and
significant
part
of
everyday
tasks
for
head
nurses.
The
ability
the
nurse
to
effectively
negotiate
crucial
management
tool
work
in
healthcare
facilities.
Aim
present
study
aimed
assess
effect
negotiation
skills
training
program
on
nurses’
knowledge
behavior.
Methods
A
pretest–posttest,
one-group
quasi-experimental
design
was
conducted
at
Menoufia
University
Hospitals.
It
located
Shebeen,
Elkom
City,
Cairo,
Egypt.
All
nurses
their
assistants
number
64
Results
results
indicated
that
minority
had
satisfactory
regarding
pretest
phase
obviously
increased
posttest
be
more
than
three
quarters
slightly
decreased
follow-up
phase.
Also,
high
behavior
level
half
with
slight
decrease
stage.
There
highly
statistically
difference
between
pre-,
post-,
Conclusion
revealed
nurse’s
markedly
after
implementing
program.
Recommendations
Conduct
continuous
education
programs
stimulating
developing
knowledge,
negotiation,
hospital
administration
should
support
importance
both
organizations.
Trial
Registration
Number
[TRN]
protocol
approved
by
Research
Ethics
Committee
Faculty
Nursing,
Ain
Shams
(code
number:
NUR
23.10.131).
International Journal of Applied Research in Social Sciences,
Journal Year:
2024,
Volume and Issue:
6(7), P. 1310 - 1320
Published: July 7, 2024
Effective
strategic
negotiation
and
contract
management
are
essential
for
the
success
of
high-stakes
projects,
which
involve
significant
investments,
complex
stakeholder
dynamics,
substantial
risks.
This
paper
explores
best
practices
in
these
areas,
emphasizing
integration
management,
digital
tools
use,
collaboration's
importance,
commitment
to
continuous
improvement.
Integrating
processes
ensures
coherence
adaptability
while
leveraging
technology
enhances
efficiency
transparency.
Fostering
a
collaborative
environment
harnesses
diverse
expertise,
leading
innovative
solutions.
Continuous
improvement
through
feedback
loops
training
helps
organizations
learn
from
past
projects
stay
ahead
future
challenges.
The
findings
highlight
critical
role
strategies
mitigating
risks,
managing
changes,
achieving
project
objectives.
Practitioners
encouraged
adopt
enhance
outcomes
build
sustainable
projects.
Keywords:
Strategic
Negotiation,
Contract
Management,
High-Stakes
Projects,
Collaboration
International Journal of Advanced Economics,
Journal Year:
2024,
Volume and Issue:
6(8), P. 394 - 406
Published: Aug. 22, 2024
Predictive
analytics
has
emerged
as
a
powerful
tool
for
businesses
across
various
industries
to
build
sustainable
business
models.
This
review
provides
insights
into
the
significance
of
predictive
in
fostering
sustainability
and
showcases
case
studies
from
different
sectors
where
been
effectively
employed.
enables
anticipate
future
trends,
identify
potential
risks,
make
data-driven
decisions,
thereby
enhancing
operational
efficiency,
improving
customer
experiences,
driving
growth.
By
leveraging
historical
data
advanced
statistical
algorithms,
organizations
can
gain
valuable
consumer
behavior,
market
dynamics,
processes.
In
retail
industry,
facilitates
segmentation
targeted
marketing
campaigns
optimizes
inventory
management
through
demand
forecasting.
These
initiatives
result
increased
revenue,
reduced
costs,
improved
satisfaction.
healthcare
sector,
aids
disease
prediction
prevention,
enabling
early
detection
health
risks
proactive
interventions.
Additionally,
models
optimize
hospital
resource
management,
leading
enhanced
efficiency
patient
outcomes.
Financial
services
leverage
credit
risk
assessment,
fraud
detection,
personalized
financial
services.
accurately
assessing
creditworthiness,
detecting
fraudulent
activities,
offering
tailored
products,
institutions
mitigate
improve
regulatory
compliance,
enhance
manufacturing
is
utilized
maintenance
supply
chain
optimization.
reduces
downtime
costs
by
predicting
equipment
failures,
while
optimization
improves
sourcing,
production,
distribution
processes,
resulting
streamlined
operations
profitability.
Overall,
integration
fosters
informed
resources,
meet
evolving
needs.
highlight
transformative
impact
building
long-term
success..
Keywords:
Business
Model,
Analysis,
Case
Studies,
Industries.