A review of strategic decision-making in marketing through big data and analytics DOI Creative Commons

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al.

Computer Science & IT Research Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1126 - 1144

Published: May 13, 2024

This review paper delves into the transformative impact of big data and analytics on strategic marketing decision-making. Examining integration vast datasets analytical tools in strategies highlights how these technological advancements enable a deeper understanding customer behavior, enhance product development, provide competitive edge. The underscores importance data-driven insights formulating personalized critical role predictive prescriptive It addresses challenges ethical considerations associated with usage, emphasizing need for robust governance practices. suggests future research directions, focusing emerging technologies methodologies that could further influence decisions. Keywords: Big Data, Analytics, Strategic Marketing, Data-Driven Decision-Making, Ethical Considerations, Emerging Technologies.

Language: Английский

REVOLUTIONIZING EDUCATION THROUGH AI: A COMPREHENSIVE REVIEW OF ENHANCING LEARNING EXPERIENCES DOI Creative Commons

Oseremi Onesi-Ozigagun,

Yinka James Ololade,

Nsisong Louis Eyo-Udo

et al.

International Journal of Applied Research in Social Sciences, Journal Year: 2024, Volume and Issue: 6(4), P. 589 - 607

Published: April 10, 2024

Artificial Intelligence (AI) is transforming the landscape of education, offering innovative solutions to enhance learning experiences. This review provides a comprehensive overview how AI revolutionizing focusing on its impact outcomes, teaching methodologies, and overall educational ecosystem. The adoption in education has led personalized experiences tailored individual student needs. AI-powered adaptive systems analyze performance data create customized paths, ensuring that students receive content at their pace level understanding. approach improves engagement academic performance. also reshaping providing educators with tools streamline administrative tasks instructional strategies. can automate grading, interactive lessons, provide real-time feedback students. allows teachers focus more facilitating developing critical thinking skills Furthermore, assessment process, moving beyond traditional exams dynamic insightful evaluation methods. responses real-time, immediate insights into comprehension progress. integration extends functions, such as enrollment, scheduling, resource allocation. optimize these processes, leading efficient effective management institutions. Despite numerous benefits challenges remain, including concerns about privacy, algorithmic bias, need for teacher training. Addressing will be crucial maximizing potential equitable access quality all. In conclusion, by enhancing experiences, optimizing processes. As continues evolve, expected grow, new opportunities improve outcomes prepare success digital age. Keywords: Revolutionizing, AI, Enhancing, Learning, Experiences.

Language: Английский

Citations

105

Security paradigms for IoT in telecom networks: Conceptual challenges and solution pathways DOI Creative Commons

Godwin Nzeako,

Chukwuekem David Okeke,

Michael Oladipo Akinsanya

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1606 - 1626

Published: May 5, 2024

The concept paper explores the critical security challenges posed by Internet of Things (IoT) in telecom networks and proposes solution pathways to address them. As IoT devices proliferate networks, they introduce new vulnerabilities threats that must be mitigated ensure integrity, confidentiality, availability network resources data. begins highlighting unique devices, including their large attack surface, resource constraints, diverse communication protocols. These are further exacerbated due scale complexity infrastructure. To these challenges, a multi-faceted approach combines technical, organizational, regulatory measures. Technical solutions include use secure protocols, device authentication mechanisms, encryption techniques protect data transit at rest. Organizational measures focus on improving awareness training among operators ensuring development deployment devices. Regulatory advocate for implementation standards regulations promote privacy deployments. also discusses importance collaboration stakeholders, operators, manufacturers, bodies, effectively. By working together, stakeholders can develop implement best practices enhance networks. In conclusion, highlights urgent need robust paradigms deployments within implementing proposed fostering mitigate risks safe Keywords: IoT, Telecom, Networks, Security.

Language: Английский

Citations

34

LEADING DIGITAL TRANSFORMATION IN NON-DIGITAL SECTORS: A STRATEGIC REVIEW DOI Creative Commons

Oseremi Onesi-Ozigagun,

Yinka James Ololade,

Nsisong Louis Eyo-Udo

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(4), P. 1157 - 1175

Published: April 10, 2024

Leading digital transformation in non-digital sectors requires a strategic approach to leverage technology's full potential while navigating challenges unique these industries. This review explores key strategies and best practices for successful transformation, focusing on industries traditionally considered non-digital. The abstract outlines the importance of strategies, challenges, future outlook undergoing this transformation. Digital has become imperative remain competitive meet evolving customer demands. By adopting technologies reimagining business processes, organizations can enhance operational efficiency, improve experience, drive innovation. However, poses several including legacy systems, cultural resistance change, cybersecurity risks. To lead must develop clear strategy aligned with goals. includes identifying areas digitalization, such as interactions, supply chain management, internal operations. Additionally, should invest talent development ensure they have skills expertise required Overcoming change is critical Organizations foster culture innovation collaboration, encouraging employees embrace new ways working. Strong leadership also essential, leaders championing initiatives providing necessary resources support. In conclusion, offers immense opportunities innovate thrive age. addressing successfully navigate growth their industries. Keywords: Strategic, Non-Digital Sectors, Transformation, Digital, Leading.

Language: Английский

Citations

29

Advanced risk management solutions for mitigating credit risk in financial operations DOI Creative Commons

Anwulika Ogechukwu Scott,

Prisca Amajuoyi,

Kudirat Bukola Adeusi

et al.

Magna Scientia Advanced Research and Reviews, Journal Year: 2024, Volume and Issue: 12(1), P. 212 - 223

Published: May 29, 2024

Advanced risk management solutions are essential for mitigating credit in financial operations, particularly today's volatile economic environment. This Review explores the innovative approaches and technologies being utilized to enhance safeguard institutions against potential losses. Credit risk, possibility that a borrower will default on their obligations, poses significant threat stability. Traditional methods of assessing managing such as scoring historical data analysis, no longer sufficient address complexities modern markets. offer more robust dynamic tools identifying, assessing, risk. One key advancements this field is integration big machine learning algorithms. By analyzing vast amounts from diverse sources, can gain deeper insights into behavior, market trends, indicators. Machine models predict probabilities with greater accuracy, allowing proactive mitigation strategies. Additionally, real-time monitoring systems have become increasingly prevalent. These provide continuous oversight portfolios, enabling detect early warning signs defaults take timely action. analytics visualization facilitate identification emerging risks implementation targeted interventions. Another crucial component advanced use stress testing scenario analysis. techniques simulate various conditions assess impact helping prepare adverse scenarios develop contingency plans. Furthermore, blockchain technology promising tool enhancing transparency reducing fraud transactions. providing secure immutable record histories transactions, improve trust reliability assessments. In conclusion, transforming way mitigate leveraging data, learning, monitoring, testing, technology, achieve accurate assessments implement effective innovations not only stability resilience operations but also contribute trustworthy system.

Language: Английский

Citations

25

The future of Cybersecurity in renewable energy systems: A review, identifying challenges and proposing strategic solutions DOI Creative Commons

Darlington Eze Ekechukwu,

Peter Simpa

Computer Science & IT Research Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1265 - 1299

Published: June 7, 2024

This study provides a comprehensive examination of cybersecurity within renewable energy systems, highlighting the critical role measures in ensuring sustainability and reliability these systems. With increasing reliance on sources, need for robust frameworks to protect against evolving cyber threats has never been more pressing. Through systematic literature review content analysis, this research identifies prevalent vulnerabilities specific infrastructures, evaluates effectiveness current measures, explores cutting-edge technologies practices field. The methodology encompasses detailed analysis peer-reviewed academic journals, conference proceedings, industry reports, white papers published from 2010 2024. approach facilitates identification gaps proposal strategic solutions address challenges. Key insights reveal significance adopting advanced technologies, such as artificial intelligence machine learning algorithms, enhance threat detection mitigation efforts. concludes with recommendations practitioners policymakers, emphasizing importance proactive posture, collaboration information sharing, investment training, development standards regulations sector. Future directions are suggested further explore innovative assess their implications underscores necessity integrating safeguard future sustainable energy. Keywords: Cybersecurity, Renewable Energy, Cyber Threats, Vulnerabilities, Advanced Cybersecurity Technologies.

Language: Английский

Citations

22

Effective credit risk mitigation strategies: Solutions for reducing exposure in financial institutions DOI Creative Commons

Anwulika Ogechukwu Scott,

Prisca Amajuoyi,

Kudirat Bukola Adeusi

et al.

Magna Scientia Advanced Research and Reviews, Journal Year: 2024, Volume and Issue: 12(1), P. 198 - 211

Published: May 29, 2024

Credit risk remains a critical concern for financial institutions, especially in the context of economic uncertainties and volatile market conditions. This paper examines importance credit mitigation strategies presents solutions reducing exposure institutions. The research focuses on various employed by banks other institutions to manage effectively. begins with an overview its significance banking industry. It discusses types faced including default risk, concentration systemic risk. then highlights impact these risks institutions' balance sheets profitability. Next, explores different used These include diversification portfolios, collateralization loans, derivatives, insurance. advantages disadvantages each strategy provides examples how have been implemented successfully Furthermore, role regulatory authorities overseeing management practices framework compliance requirements mitigating Finally, concludes discussion future emphasizes need continuous innovation adaptation new conditions requirements. also stresses integrating into overall frameworks ensure comprehensive effective approach managing Overall, this valuable insights offers practical serves as useful resource professionals, regulators, policymakers seeking enhance their understanding

Language: Английский

Citations

21

A comprehensive review of renewable energy integration for climate resilience DOI Creative Commons

Darlington Eze Ekechukwu,

Peter Simpa

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(6), P. 1884 - 1908

Published: June 6, 2024

The integration of renewable energy sources into existing systems is imperative for enhancing climate resilience and mitigating the adverse impacts change. This comprehensive review explores multifaceted aspects resilience, focusing on key challenges, strategies, opportunities. By analyzing latest research findings case studies, this offers insights diverse approaches to their implications at local, regional, global scales. begins by examining significance as a crucial component strategies. It delves interconnectedness between deployment adaptation, highlighting potential enhance security, reduce greenhouse gas emissions, build community climate-related hazards. Subsequently, challenges associated with integration, including intermittency, grid stability, socioeconomic considerations. discusses innovative solutions technological advancements aimed overcoming these such storage technologies, smart systems, demand-side management Moreover, investigates role policy frameworks, regulatory mechanisms, financial incentives in facilitating resilience. assesses effectiveness various instruments governance structures promoting fostering climate-resilient systems. Furthermore, highlights importance stakeholder engagement, involvement, capacity-building initiatives ensuring successful implementation projects. emphasizes need inclusive participatory planning decision-making, particularly vulnerable marginalized communities. Overall, provides valuable complex dynamics synthesizing knowledge identifying emerging trends, it informs policymakers, practitioners, researchers about opportunities leveraging strategy building rapidly changing world. Keywords: Renewable Energy, Integration, Climate, Resilience, Policy.

Language: Английский

Citations

21

PREDICTIVE ANALYTICS FOR PROACTIVE SUPPORT IN TRAFFICKING PREVENTION AND VICTIM REINTEGRATION DOI Creative Commons

Ayo Amen Ediae,

Chidinma Favour Chikwe,

Kevin Namiiro Kuteesa

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(4), P. 1502 - 1523

Published: April 26, 2024

Human trafficking is a pervasive and complex crime that affects millions of people worldwide. In recent years, there has been growing recognition the need for proactive approaches to prevention victim reintegration. Predictive analytics, data-driven technology uses algorithms analyze patterns predict future outcomes, holds great promise in this regard. This review explores application predictive analytics reintegration, highlighting its potential enhance support victims improve overall outcomes. can play crucial role by identifying trends may indicate activities. By analyzing data from various sources, such as social media, financial transactions, law enforcement records, help identify high-risk areas individuals, enabling agencies NGOs take measures prevent trafficking. For example, vulnerable populations, runaway youth or migrants, target efforts accordingly. context outcomes factors influence victim's likelihood successful reintegration into society. on education, employment, support, interventions are most likely rebuild their lives. types services, housing assistance job training, effective helping reintegrate Overall, revolutionize tailored specific needs victims. However, it important recognize not without challenges, including concerns about privacy ethical implications. Therefore, essential ensure used responsibly accordance with guidelines maximize benefits Keywords: Analytics, Trafficking, Prevention, Victim Reintegration, Systematic Review.

Language: Английский

Citations

20

Trends, insights, and future prospects of renewable energy integration within the oil and gas sector operations DOI Creative Commons

Darlington Eze Ekechukwu,

Peter Simpa

World Journal of Advanced Engineering Technology and Sciences, Journal Year: 2024, Volume and Issue: 12(1), P. 152 - 167

Published: May 29, 2024

The integration of renewable energy within the operations oil and gas sector has emerged as a pivotal trend driven by environmental concerns, regulatory pressures, technological advancements. This review explores current trends, key insights, future prospects associated with adoption in sector. Trends indicate notable shift towards incorporating sources such solar, wind, hydrogen into traditional companies. transition is motivated need to reduce carbon emissions, enhance operational efficiency, diversify portfolios alignment sustainability goals. Companies are increasingly investing projects, leveraging their expertise infrastructure capitalize on emerging opportunities Insights gleaned from ongoing initiatives underscore multifaceted benefits integrating operations. By deploying technologies, companies can mitigate impacts, optimize resource utilization, security. Moreover, renewables offers potential cost savings through reduced reliance fossil fuels access government incentives aimed at promoting clean deployment. Looking ahead, appear promising yet challenging. Advancements coupled declining costs, expected accelerate rates drive widespread implementation across industry. However, challenges intermittency, grid integration, limitations pose significant hurdles that must be addressed innovation strategic planning. Furthermore, evolving landscape geopolitical dynamics may influence pace scope Policy frameworks deployment, pricing mechanisms, international agreements climate action likely shape trajectory industry coming years. represents transformative far-reaching implications for corporate strategies. embracing renewables, not only risks but also position themselves long-term competitiveness rapidly landscape.

Language: Английский

Citations

20

VIRTUAL PRIVATE NETWORKS (VPN): A CONCEPTUAL REVIEW OF SECURITY PROTOCOLS AND THEIR APPLICATION IN MODERN NETWORKS DOI Creative Commons

Michael Oladipo Akinsanya,

Cynthia Chizoba Ekechi,

Chukwuekem David Okeke

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(4), P. 1452 - 1472

Published: April 26, 2024

Virtual Private Networks (VPNs) play a crucial role in ensuring secure communication over public networks. This concept paper provides comprehensive review of security protocols used VPNs and their application modern The begins by defining explaining importance securing data transmission untrusted It then discusses the evolution VPN technology, highlighting transition from traditional IPSec SSL/TLS to more approaches such as WireGuard QUIC. also examines VPNs, including IPSec, SSL/TLS, newer like Each protocol is analyzed terms its features, performance, suitability for different use cases. Furthermore, explores networks, remote access, site-to-site connectivity, cloud-based services. challenges considerations involved deploying managing today's complex network environments. In conclusion, emphasizes highlights need organizations carefully evaluate requirements choose appropriate technologies protect Keywords: VPN, Security, Applications, Network.

Language: Английский

Citations

19