Innovative Approaches in Hotel Management: Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to Enhance Operational Efficiency and Sustainability DOI Open Access
Tamara Gajić, Marko D. Petrović, Ana Milanović Pešić

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(17), P. 7279 - 7279

Published: Aug. 24, 2024

The integration of artificial intelligence (AI) and the internet things (IoT) is bringing revolutionary changes to hospitality industry, enabling advancement sustainable practices. This research, conducted using a quantitative methodology through surveys hotel managers in Republic Serbia, examines perceived contribution AI IoT technologies operational efficiency business sustainability. Data analysis structural equation modeling (SEM) has determined that significantly improve efficiency, which positively impacts results indicate these not only optimizes resource management but also contributes achieving global sustainability goals, including reducing carbon footprint preserving environment. study provides empirical evidence synergistic effects on sustainability, offering practical recommendations for proposing an innovative framework enhancing It highlights need future research focus long-term address challenges related data privacy implementation costs.

Language: Английский

Innovative Approaches in Hotel Management: Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to Enhance Operational Efficiency and Sustainability DOI Open Access
Tamara Gajić, Marko D. Petrović, Ana Milanović Pešić

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(17), P. 7279 - 7279

Published: Aug. 24, 2024

The integration of artificial intelligence (AI) and the internet things (IoT) is bringing revolutionary changes to hospitality industry, enabling advancement sustainable practices. This research, conducted using a quantitative methodology through surveys hotel managers in Republic Serbia, examines perceived contribution AI IoT technologies operational efficiency business sustainability. Data analysis structural equation modeling (SEM) has determined that significantly improve efficiency, which positively impacts results indicate these not only optimizes resource management but also contributes achieving global sustainability goals, including reducing carbon footprint preserving environment. study provides empirical evidence synergistic effects on sustainability, offering practical recommendations for proposing an innovative framework enhancing It highlights need future research focus long-term address challenges related data privacy implementation costs.

Language: Английский

Citations

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