Backward alpha oscillations shape perceptual bias under probabilistic cues

bioRxiv (Cold Spring Harbor Laboratory), Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 16, 2025

Abstract Predictive coding theory suggests that prior knowledge is crucial for optimizing human decision-making, with recent studies emphasizing the role of alpha-band oscillations in this process. Here, we employed a traveling waves approach to investigate how alpha integrate expectations during perceptual decision-making task. Our findings demonstrated expectation-based triggers propagation from frontal occipital areas, increase associated enhanced modulation brain regions involved stimulus processing and directly linked prior-driven bias at behavioral level. Moreover, participants who relied more on exhibited stronger top-down signaling, whereas those focused sensory input showed contrasting forward signaling pattern. These results highlight predictive mechanisms, suggesting rhythmic interactions across facilitate process contribute inter-individual differences its implementation.

Language: Английский

How perceived economic mobility affect choice deferral: the mediating role of decision-making confidence

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2025, Volume and Issue: unknown

Published: April 1, 2025

Purpose This study aims to address the issue of consumer choice deferral, which negatively impacts sales and profits for contemporary retailers. It explores influence perceived economic mobility, a socioecological factor, on deferral. Additionally, it examines conditions under effect mobility deferral may be mitigated. Design/methodology/approach A combination secondary data analysis lab experiments is employed examine mechanisms boundary how Findings The results indicate that enhances consumers’ decision-making confidence, thus reducing likelihood However, when outcome reversible (e.g. through return policies), disappears. Originality/value research fills gap in literature by exploring factors, specifically While previous studies have primarily focused individual traits, cultural differences assortment size, our introduces as key determinant behavior.

Language: Английский

The Bitter Taste of Confidence: Exploring Audio-Visual Taste Modulation in Immersive Reality

Published: May 31, 2025

Language: Английский