IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 229 - 258
Published: April 18, 2025
This chapter examines the growing impact of Artificial Intelligence (AI) on Search Engine Optimization (SEO) in experience-driven economy. AI, defined as a set systems that simulate human cognitive functions, equips companies with powerful tools to analyze complex data and automate processes. As SEO remains crucial for capturing user attention search engines, it must continually adapt increasingly sophisticated algorithms. AI is transforming by enabling in-depth analysis behavior delivering personalized results. Tools such Google RankBrain ChatGPT are driving this evolution while also introducing new challenges. research analyzes fundamental principles its key components—including machine learning, deep natural language processing—and their distinct roles enhancement. Additionally, applications, benefits, challenges AI-driven evaluated, future trends could redefine relationship between an digital world examined.
Language: Английский