Crafting and Evaluating Generative ai Prompts: Insights from Students, Educators, and Marketers DOI

Debika Sihi,

Anna Ryan

Marketing Education Review, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 7

Published: Dec. 26, 2024

The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT Gemini have impacted marketing education practice. This paper introduces a prompt engineering assignment that utilizes AI to build critical thinking skills through the development keyword research strategies, customer profiles, presentation outlines. Using insights from students, educators, marketers, is refined include (a) reflections about learning application (b) evaluations accuracy potential for bias in generated output. tasks align with practice, guidance provided on how adapt update assignment.

Language: Английский

The Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence DOI
Amon Barros

Academy of Management Learning and Education, Journal Year: 2025, Volume and Issue: unknown

Published: April 28, 2025

Language: Английский

Citations

1

Generative AI’s Impact on Critical Thinking: Revisiting Bloom’s Taxonomy DOI Creative Commons
Chahna Gonsalves

Journal of Marketing Education, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 23, 2024

The integration of generative artificial intelligence (AI) tools like ChatGPT in education has raised concerns that students may become dependent on AI-generated solutions, potentially stifling the development critical thinking skills. Compounding this issue is fact Bloom’s Taxonomy—the widely used framework for designing educational goals—fails to address cognitive demands AI-assisted learning. This exploratory study presents a revised incorporates AI-specific competencies, offering more relevant model nurturing an AI-driven environment. Using conceptual approach supported by empirical evidence from MSc Marketing students’ interactions with AI over 4 weeks, found can both enhance and challenge across cognitive, affective, metacognitive domains. Key elements such as melioration, ethical reasoning, collaboration, reflective were identified developing deeper engagement content. proposes 12 propositions inform future research pedagogical strategies. outlines agenda examining AI’s impact development, serving resource educators, policymakers, researchers seeking adapt teaching methods education.

Language: Английский

Citations

5

Integrating AI into clinical education: evaluating general practice trainees’ proficiency in distinguishing AI-generated hallucinations and impacting factors DOI Creative Commons
Jiacheng Zhou, Jintao Zhang, Rongrong Wan

et al.

BMC Medical Education, Journal Year: 2025, Volume and Issue: 25(1)

Published: March 19, 2025

To assess the ability of General Practice (GP) Trainees to detect AI-generated hallucinations in simulated clinical practice, ChatGPT-4o was utilized. The were categorized into three types based on accuracy answers and explanations: (1) correct with incorrect or flawed explanations, (2) explanations that contradict factual evidence, (3) explanations. This multi-center, cross-sectional survey study involved 142 GP Trainees, all whom undergoing Specialist Training volunteered participate. evaluated consistency ChatGPT-4o, as well Trainees' response time, accuracy, sensitivity (d'), tendencies (β). Binary regression analysis used explore factors affecting identify errors generated by ChatGPT-4o. A total 137 participants included, a mean age 25.93 years. Half unfamiliar AI, 35.0% had never it. ChatGPT-4o's overall 80.8%, which slightly decreased 80.1% after human verification. However, for professional practice (Subject 4) only 57.0%, verification, it dropped further 44.2%. 87 identified, primarily occurring at application evaluation levels. detecting these 55.0%, (d') 0.39. Regression revealed shorter times (OR = 0.92, P 0.02), higher self-assessed AI understanding 0.16, 0.04), more frequent use 10.43, 0.01) associated stricter error detection criteria. concluded trainees faced challenges identifying errors, particularly scenarios. highlights importance improving literacy critical thinking skills ensure effective integration medical education.

Language: Английский

Citations

0

Capturing a moving target: Developing research on and with AI for Human Relations DOI
Jakob Stollberger, Smriti Anand,

Penny Dick

et al.

Human Relations, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Artificial intelligence (AI) has become part and parcel of scientific knowledge production since the latest iterations generative AI models (e.g., ChatGPT, DeepSeek, Claude, or Gemini) became widely available. Given rapidly evolved initial release ChatGPT in 2022, researching how AI’s capabilities impact organizations researchers make use tools can be likened to a moving target. In this editorial essay, we explore implications introduction context academic research, both as subject investigation (i.e., research on AI) tool facilitate writing, data generation, peer review process with AI). Specifically, concerning AI, consider issues around clarity regarding existing definitions concepts literature these are influenced by rapid technological evolution capabilities. regard reflect advantages disadvantages discuss Human Relations Usage Policy . Overall, our aim is not overly prescriptive conduct but encourage authors best capture target their endeavors.

Language: Английский

Citations

0

Enseñanza del inglés a nivel universitario: los beneficios de la inteligencia artificial en el aprendizaje del idioma DOI Creative Commons
William Guillermo Jiménez

LATAM Revista Latinoamericana de Ciencias Sociales y Humanidades, Journal Year: 2025, Volume and Issue: 6(1)

Published: March 7, 2025

Actualmente, el rápido avance, propagación y fácil acceso que se tiene a la Inteligencia Artificial ha dado lugar obligatoriedad de considerarla como herramienta en tanto ámbito educativo general, así enseñanza idiomas refiere. Este trabajo presenta una recapitulación histórica relación del uso las tecnologías apoyo para inglés, posteriormente dar paso al análisis establecimiento razones formas IA aulas inglés nivel universitario, pueden favorecer proceso enseñanza, aprendizaje mismo. Las oportunidades representa adecuado profesores alumnos optimizar gran medida tareas ambos. No obstante, es necesario procurar mantener dichas prácticas éticamente correctas. De esta manera, busca aula universitario funja fundamental desarrollo competencia comunicativa los universitarios.

Citations

0

Generative artificial intelligence 4: training companion DOI

Pippa Furey

Journal of Paramedic Practice, Journal Year: 2025, Volume and Issue: 17(4), P. 1 - 7

Published: April 2, 2025

Generative artificial intelligence (Gen AI) has gained the spotlight within education since large language models became publicly available. Gen AI demonstrated its ability to generate high-quality academic content and even pass medical exams these concerns have, at times, overshadowed potential benefits. This paper explores as a training companion in paramedic continuing professional development (CPD), highlighting how it can enhance learning, improve accessibility address individual learner needs while acknowledging problems.

Language: Английский

Citations

0

ChatGPT and Me: A Dual Factor Examination DOI
Smriti Mathur,

Christina Sanchita Shah,

Sushant Kumar Vishnoi

et al.

Journal of Computer Information Systems, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16

Published: May 6, 2025

Language: Английский

Citations

0

Integrating AI in Clinical Education: Evaluating General Practice Residents’ Proficiency in Distinguishing AI-Generated Hallucinations and Its Impacting Factors DOI Creative Commons
Jiacheng Zhou, Jintao Zhang, Rongrong Wan

et al.

Research Square (Research Square), Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 20, 2024

Abstract OBJECTIVE To evaluate the ability of general practice residents to detect AI-generated hallucinations and assess influencing factors.METHODS This multi-center study involved 142 residents, all whom were undergoing standardized training volunteered participate. The evaluated AI’s accuracy consistency, along with residents’ response time, accuracy, sensitivity(d’), standard tendencies (β). Binary regression analysis was used explore factors affecting residents' identify errors.RESULTS 137 participants ultimately included had an mean (SD) age 25.93 ± 2.10, 46.72% male, 81.75% undergraduates, 45.26% from Jiangsu. Regarding AI, 52.55% unfamiliar it, 35.04% never it. ChatGPT demonstrated 80.8% overall including 57% in professional practice. 87 identified, primarily level application evaluation. 55% ±4.3%, sensitivity (d') 0.39 0.33. median bias (β) 0.74 (0.31). Regression revealed that shorter times (OR = 0.92, P 0.02), higher self-assessed AI understanding 0.16, 0.04), frequent use 10.43, 0.01) associated stricter error detection criteria.CONCLUSIONS concluded struggled errors, particularly clinical cases, emphasizing importance improving literacy critical thinking for effective integration into medical education.

Language: Английский

Citations

0

Using generative AI in public affairs education and scholarly activity: A much-needed reflection DOI Creative Commons
Bo Li, Melissa Arnold Lyon, Mikhail Ivonchyk

et al.

Journal of Public Affairs Education, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 9

Published: Dec. 10, 2024

Language: Английский

Citations

0

Artificial Intelligence and the Future of Human Resource Management Work DOI
Aizhan Tursunbayeva

Contributions to management science, Journal Year: 2024, Volume and Issue: unknown, P. 127 - 137

Published: Jan. 1, 2024

Language: Английский

Citations

0